The constant 360-degree connectivity–as offered by the advancing waves of digitalization–is a boon and a bane. In the digital bandwidth, every business remains vulnerable to cyber threats on the other end of the spectrum. Previously hidden within the dark web’s underbelly, that spectrum has been surfacing with greater and stronger attacks.
Every time a business entity’s defences are weakened due to dealing with the rapidly evolving online world. That vulnerability becomes an opportunity for unscrupulous elements to exploit. This thin line is the difference between a company’s success and failure.
In these scenarios, not having to face such situations means being protected by an invincible defender of the calibre and might of Yield Interactive, whose perfectly expert and professionally adept team of stalwarts––led by an exemplary leader, and Founder, AMiT Thakrar––remains completely focused on your business’s impregnable cybersecurity firewall, allowing you to focus on your business’s growth, development, and success, indeed.
Yield Interactive is New Delhi – India, based full-service agency. Yield is focused on tailored business consulting independent of technology and platform. With the emergence of the digital era, data, application, and infrastructure security has been a prime focus for all tech-enabled initiatives. Yield Interactive has a dedicated set-up of cybersecurity team who works closely with clients and helps them create a secure ecosystem. AMiT proclaims, “We came into existence with…
A Focused Approach Towards Client’s Success”
AMiT has worn various hats in his professional career. Being an engineer, he was always inquisitive about the business. And in his conquest, he came into the digital world, and since then, he has been mainly into client interactions, relationship development, business consulting, and sales.
AMiT started Yield Interactive in 2012, intending to focus on building successful businesses. Since then, he has helped numerous clients turn their ideas into sustainable businesses and built their own startups in various verticals.
Sharing his inspiration behind venturing into Cyber Security niche, AMiT says that Data, Info, Communication, Infrastructure, and Cyber security let your businesses operate with complete confidence and grow exponentially. Companies are very vulnerable without proper security measures, and it just takes a few lines of code to bring the business down. Thus Yield Interactive has added this important service vertical to educate, implement and maintain digital business security. “We educate each client and help them follow proper security practices,” he insists.
Stating USP’s highlighting brand Yield Interactive as a leading name in Cyber Security Industry, AMiT says, “What stands us apart in the Cyber Security Industry is
Our Tailored Methodology”
According to him, since they are a full-service agency, they not only have Cyber Security as their service but also provide development services. “In case a client engages us for development, we educate the client and help them with the minimum required security measures in place within the application and at the infrastructure level. Depending upon the business domain and the critical nature of the application, we suggest what’s best suitable for the business. So we do not go by one size fits all approach, and that’s our core USP.”
He says that initially, in this field, the challenges were to educate and convince clients about the importance of Cyber Security. For the first time, many venturing into the digital domain needed to be made aware of how lethal it can be for businesses. Since these additional efforts weren’t reflected in the bottom line directly, startups tend to sidestep the security aspects and put it on low priority.
And now, challenges are the ongoing nature of new threats. “Like you manage and upgrade your infra, applications, and processes, you have to update your security patches continuously.” Not all businesses factor in this additional yet very important expense in their budgeting.
We Make You Invulnerable
Being an experienced leader, AMiT shares his opinion on how Cyber Security is crucial today and what advancements can be expected in the future. He explains that digital businesses are more vulnerable, especially because they can be accessed from anywhere and anytime. Moreover, data being a nonphysical asset, it’s easy to access and manipulate. In the early days, businesses had to think of a basic level of security, but most of the development and infrastructure framework is already considering an initial level of security practices. Currently, you see more camouflaged attacks, which will become more difficult to trace, eradicate and prevent. Thus being extra attentive, cautious, and continuously monitoring your business assets will become a norm.
In his advice to the aspirants willing to venture into the field of Cyber Security services, AMiT says that following basics without taking anything for granted is the only way to excel. “When you code, evaluate or set up digital assets, always think of the worst and always have a failsafe mechanism in place. The first objective should be to prevent all kinds of attacks, followed by having options ready to keep the business running 24×7 even in the attack mode. Learn to read, learn, adapt and evolve.”
On envisioning brand Yield Interactive’s position and future goals, AMiT reveals that they would like their clients to remember Yield Interactive as a one-stop partner for all kinds of digital needs. “We want our clients to focus on their core business while we can take care of the software, infra, cybersecurity, and maintenance,” he concludes.
