The Indian online fashion brand to cater to major markets in Europe and US under the program
New Delhi, February 28, 2017: Unveiling more about their global expansion strategy, Yepme today announced its collaboration with Amazon – the leading global online marketplace – for selling its merchandise in key markets worldwide under the Amazon Global Selling Program. As part of the program, Yepme’s wide array of fashion products will be available across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform. Additionally, the merchandise will also be available in the US market through the program by March 2017.
Yepme is a fast fashion Indian brand in the value segment with a vast range for Men and Women footwear and apparels, including casual, formal, active and party wear. Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers- including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their ‘Make in India’ products to consumers across the globe. Through this program, the “Unreasonably Fashionable” brand Yepme will transcend geographical boundaries and take its offerings overseas to delight international customers.
Yepme has a great talent pool in product design, technology and brand building and its collaboration with Amazon is an ideal combination of two teams that can develop deep synergies. Amazon with its very large pool of loyal customers, obsession with customer experience and vast global fulfilment footprint making it the perfect platform for Brands to launch across the globe.
“The Amazon Global Selling Program and this partnership can be game changing as Amazon provides global platform for Indian brands to service a multi-billion-dollar opportunity. Such partnerships can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value Fast Fashion Space” said Vivek Gaur, CEO, Yepme.
“We are very excited to have an Indian fashion brand getting on board with us through our Global Selling Program and to take their ‘Make in India’ offering global via Amazon. There is great demand for Indian products, not only from the millions of Indians living abroad but also global consumers across ethnicities who benefit from a vast & unique selection at reasonable prices from Indian brands and sellers. We look forward to helping Yepme navigate through the process of selling globally seamlessly, taking advantage of our services such as Fulfilment by Amazon (FBA) and leveraging the enormous demand for Indian fashion products across the globe.” said Gopal Pillai, Director & GM, Seller Services, Amazon India.
“Since its inception in 2015, our Global Selling Program has grown exponentially, with over 20000 merchants selling across 10 international markets. We are excited to boost the ‘Make in India’ initiative and also create an ecosystem of globally scaling Indian companies, and this collaboration is another step in that direction to achieve our goal of transforming the way India buys and sells.” adds Gopal.
Yepme will be available on the Amazon global platforms in UK (https://www.amazon.co.uk), Germany (https://www.amazon.de), France (https://www.amazon.fr ), Italy (www.amazon.it ) and Spain (https://www.amazon.es ) from March 5th 2017 with a portfolio of over 2700 products in Prime across categories such as apparels, footwear and accessories.
Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex HUL), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon).
Launched in August 2011, Yepme is India’s biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. Yepme now delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India. The brand targets style conscious men & women.
With a fan following of over 6 million on Facebook, Yepme.com has created benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion a brand, Yepme has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India. Yepme is the 6th most trusted online brand as per Brand Trust Report, India Study 2016
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
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