Gamers have always desired a high level of immersion and deep engagement in their games. Advanced technologies such as augmented reality and virtual reality (AR/VR) promise to do precisely that. With the correct equipment, these advancements provide users with a pleasant and absorbing experience, stewarding the contents of their consciousness while letting them experiment with their perception.
These are exciting times in the XR landscape. The mediums have a huge potential and offer near-limitless possibilities. And then, in 2016, came a team of like-minded and passionate professionals united over their love of game art. This team of self-driven game artists led by Jesto Jose started their enterprise to help companies by providing high-quality art services for their games. And thus, Wrinit was born.
Wrinit is a 3D art outsourcing company founded in 2016 by Jesto Jose.
Wrinit is one of the very few arts outsourcing companies that adopted the technology at the early stages. Having a strong background in game art creation and the latest software has helped the studio to serve 3D artworks optimized for AR and VR applications.
With extensive experience working with leading AR e-commerce,VR simulator companies from across the globe, Wrinit is one among the niche companies which produces next-gen art works catering to their requirements of high quality content created with high standards ensuring flawless performance.
What Wrinit brings to the table
Wrinit has a small but effective, dedicated team of game artists working on a variety of game projects. The team takes a similar kind of workflow towards the AR VR space to create assets optimized to work well on high-end and low-end devices.
The clients are usually developers, they are usually best with their product development skills. But with help of the Wrinit team on the design and art side, their products stood out from the crowd with their superior quality.
Having opportunities to work on various game environments and assets has helped the team to create believable virtual spaces which match perfectly with client requirements. The team has to adopt many optimization techniques from games to build such applications run without any performance lags.
Creating AR models for e-commerce websites also required extensive knowledge in 3d modelling and textures, Challenges involve matching with the real world proportions and textures since the models should accurately match the real products for the consumers and it’s equally important to work on all types of devices(mobiles and graphic limited devices).
The Visionary Chief
Jesto Jose (Founder and Creative Director) journey started with games from 2009 with the gaming industry. Even back then, Jesto Jose had opportunities to be part of major AAA game titles and experience working with major studios in India who makes games for Microsoft, Sony, Bethesda, etc.
This experience helped him to kickstart his company. As Jesto Jose recounts, “I knew that the AR VR technologies will take over the world soon, and I named my company keeping those technologies in mind.”
As usual, things were not straight at the beginning considering that the large companies adopted skilled artists. Initially, he had to train people with potential skill sets to be part of his team. Jesto Jose brother Jestin Jose (3D lead artist, Wrinit) and Jobin Abraham (AR team head ,Wrinit) Joshmi Maria Johny (HR&Account manager,Wrinit) helped him build the studio.
“We were literally busy from day one and never looked back,” Jesto Jose said, recounting his earlier days. “I was lucky that I was not only a business owner but also an experienced 3D artist, which helped to give training to artists and manage different projects at the same time. Later on, I developed my management skills to scale up my studio to match up the requirements in the industry,” he added.
With the AR VR industry boom, there were requirements for a massive number of assets for e-commerce use. Jesto Jose took that opportunity to build his studio and was able to train many people using the early projects.
As an entrepreneur, he never missed being part of any project that came his way, always took the risk and challenge to understand the projects, meet with new people, and get to know new technologies.
What does the Future Hold?
As per Jesto Jose, we are already living or looking forward to seeing a future where machines can take over daily tasks and complete them with less risk and more accuracy with the help of AI. The future looks really promising when AI and AR-VR technologies work together, we can improve healthcare, education, military, and customer service altogether.
“As we are already living in a world with AI chatbots and AR filters,” elaborated Mr Jesto Jose. “I believe, in the future, VR chatbots will come in the form of Avatars and make it more believable and realistic where you will be able to turn to a favourite character instead of an AR filter.
Considering our world is quickly morphing into a virtual one, there will be more use of AI than we use now. Currently, big tech companies are in a race to create the strongest AI as now we have come to a stage where they can’t avoid or without AR VR technologies.
The Pandemic Rollout
The current pandemic was challenging at the beginning considering a developing studio going remote with creative and very collaborative works. But with the right strategy and planning and huge help from the team, Wrinit was able to catch up the production speed in a couple of weeks and started to scale up the team again in a couple of months.
This pandemic actually helped to open the new door of hiring. Hiring the right talent outside Kerala was very tough and expensive, considering a lot of things. But recently, the team built a system that allowed them to hire potential skill sets from any location from India or around the world.
The Wrinit team is working completely remotely at the moment but remains as efficient as before and plans to expand the team remotely to match the ever-rising demand they get from clients.
Word to the Wise
For the next generation of visionaries and entrepreneurs, Jesto Jose has this advice, “There is a huge opportunity for the AR-VR industry in the future. I really recommend spending your time learning the technology and understanding its limitations. “
“There is huge scope for entrepreneurs who can make products and for someone else to provide services for such applications. In both cases, spending your time learning the technology and working with such developers and getting exposure to technology is essential,” added the inspiring founder, Jesto Jose.
There is no doubt that this technology is future proof. Considering that the billion-dollar companies are turning to AR-VR space, the Wrinit team can oversee the demand for content for such applications.
Scaling the Future
All said and done, the dream team over at Wrinit is very excited about the future as everyone is in the industry. With more affordable AR, VR, and MR devices along with a great network, Jesto Jose holds the belief that the 2d internet that we use now will move to 3D virtual internets, making it easily accessible for common consumers.
Also believes that new Meta projects that will bring huge requirements for 3d art creations.
Considering the huge scope of 3D requirements for such content in near future, Wrinit believes that it has huge potential for growth in the coming years and believes that the team can use all the experiences and skillsets they gained throughout these years.
An Unexpected Happiness
Jesto Jose is going get awarded by the Internet 2.0 for an Outstanding Leadership Award.
It primarily comprises achievers from the industry who they recognize for their contributions while providing a platform for networking and knowledge sharing amongst the elite group of high-performing individuals and companies.
The award will be formally conferred to him at Internet 2.0 USA 2022, scheduled to be held at The Mirage, Las Vegas on 11th – 13th April 2022.
