Have you watched the Interstellar and Gravity? If yes, then you might have realized what animation is capable of. But animation is generally used in the media industry. Then how does it help enterprises? The answer is simple, to increase the online presence of businesses by having content that engages, compels the targeted audience, and marketing great content. In 2012 alone, the increase in the usage of animation for businesses was 40 percent. This is not surprising because forward thinking enterprises have been marketing digital content for many years.
Animation helps businesses to grab attention on the web, to keep the audience engaged, to make a long lasting impression, and to communicate quickly and concisely. The word ‘animation’ is generally associated with cartoons or films, but it has in-depth meaning for businesses. The term can use a range of technical approaches, but it is usually delivered in 2D or 3D. So how can businesses use animation to target the audience?
Animated Infographics
It is the era to rip up the book and to replace the slideshow. Animated infographics are hugely used for sharing statistical, complex or process driven content. Content can be delivered purely as graphics, or supported by a narrative. Marketers and training departments are requesting to replace the traditional paper-based information with chapter based content by recognizing animation’s ability. Funny or serious, long or short, it transforms internal or external communications.
2D Technology
2D technology is mostly used in animation or motion graphics, that can either be developed in isolation or integrated into a traditional video; created as an independent message. The 2D knows no boundaries and its uses are vast. Whether a short ad for social media or an animated backdrop for green screen training, 2D animation creates involving content.
3D Technology
The techniques used by 3D animation are usually similar to the techniques used in movies. Regardless of how deep your pockets are, 3D animation is accessible to all kinds of businesses. 3D animation has been traditionally associated with architectural projects, it now allows for many varied and wider use. With evolving techniques every day, 3D animation is perfect for product demos, process or explaining services.
Character Animation
Sometimes a business, organization or brand isn’t always perfectly suited to ‘traditional video,’ this may be because their products or clients are commercially sensitive, or else because of unsuitable premises or may the service cannot be captured on camera. Doesn’t matter how large the company’s business might be, ‘character animation’ can take the organization or brand to new levels.
Animated Ads
‘Animated Ads’ are more popular than ever before. Twitter, Instagram, Facebook, and many other social networks have added functionality to enable sharing fifteen to thirty seconds of Ads. Many big brands have already jumped to this trend, some time ago, but the cost effectiveness of the animation now allows any business to make visually captivating content, easily, and repeatedly.
So, whether companies are looking to tell, sell or, explain, putting an animation in the Video Marketing Strategy can produce dramatic results. By ensuring clear message and well-defined objective, the companies can hit the spot, rather than becoming a flop.
Why is Animation a Necessity for Businesses?
