As a Google solution provider, what clients expect from them is that their needs for digital marketing solutions should be taken care of completely. Functions like auditing the existing website, ad campaigns if any and providing them with better solutions are part of a solution provider’s tasks. Google Partners is growing significantly. It has been observed that most marketers in India are spending more than two-thirds of their digital budgets on Google, which is proving to be a good sign.
With new brands getting launched each day, it is tough for a start-up to compete with long-standing companies and millions of marketing campaigns. The desire of any startup is to be successful in its marketing and perform better than any existing marketing leader. Usually, the startups have a limited budget allocated for their marketing. It means they have to make the most of their available limited finances in reaching out to the customers. In this case, digital marketing can be done at a much lower rate than a traditional marketing method, which might cost only a few hundred dollars.
The Enabler
“We offer an initial consultation to understand their business goals and existing marketing strategies,” says the team of Whitelake Technology Solutions Pvt. Ltd. (WLTS)
The firm analyzes the client’s pain points, strength, competition, market and then come up with a strategic plan that is within their budget. All the consultations with the clients are done by industry experts, technical persons over Google Hangouts, phone or face to face free of charge. “We then assign a panel of experts to work on their campaigns,” adds the WLTS team. The company tests the campaigns on several channels like Search, Display, Video, Call Only, Re-Marketing, etc. and identifies the best performing channel for maximum Return on Investment (ROI). The organization claims of having its cost per conversions to be the best in the industry and has a Client Retention Ratio (CRR) of 85%.
WLTS was established in 2002, Nagercoil Tamil Nadu – India. Later, it launched SubmitINme, a worldwide SEO provider with just four members consisting of the workforce. The growth of the company has been substantial since then. It also formed a subsidiary firm called Whitelake Organics, that emphasized on Research Interests like Diabetes (DiaTea), and Dermatology in 2008. WLTS became the google partner in 2014 and established a retail chain, establishing business operations at Chennai.
Intuitively Talented
Bringing the digital experience to the table, Gunaseelan Nadar – CEO of WLTS is disrupting the industry. He completed his engineering and has worked with NEPC and Baron Power for a while. Then, he has worked as a programmer in ASP, Dubai. In-between, Gunaseelan met the CEO of a MNC in 2001. The CEO requested Gunaseelan to perform some SEO for his website, in order to bring more visitors to his website. Along with that, he wanted to make them available the purchase option online for his products. On this request, Gunaseelan simply did his homework and initiated implementing everything he learned and what was best according to him. Due to his efforts, the sales of the CEO’s company tripled in a month! This performance motivated Gunaseelan a lot. Ultimately, he went on to set up a firm in India and promote his website with more workforce. That’s how WLTS was born. Apart from his interests in digital marketing, he has planted and grown over 1000 trees. He mostly spends his time on agriculture, fishing and a little bit of shooting.
Dynamics of Digital World
Being a Google premier partner WLTS is among the very few agencies in the world having access to Google’s latest tools and data. Google engineers provide the resources first before rolling out the operations. The company also enables the following attributes in its business:
- Delivering optimum results via Learn, Plan, Execute, Measure & Maximize – a never-ending research process.
- Smart and creative solutions to tackle any challenging situation.
- More than 15 years of experience in the global market since Digital Marketing Evolution
- Google Certified Professionals and Analytically Engineered workforce.
- Providing services only to one client per location on the market vertical to ensure no conflicts of interest.
- Expertise as a Google Premium Partner, NASSCOM Member, ISO 9001:2008 Certified Company.
“Our rates are the best in the Industry that any premier Google partner agency can offer without any hidden charges and unpleasant surprises,” tells Gunaseelan.
Over the years of service, the company has managed thousands of industries across different verticals and has been continuing to do so. It has organized the data (big data) in a combination of keywords, location, demographics, clicks, conversions, and various other factors.
“We use the TensorFlow platform with logistic regression to predict patterns from our existing data and the emerging trends,” describes Gunaseelan. The firm has direct access to valuable industry data and insights from Google, as well as Google-hosted training seminars and other events, ensuring that WLTS is always able to apply the latest tactics and innovations to the clients’ campaigns. “We also conduct events from time to time along with Google, inviting clients for a better understanding of their business; providing them with tips and tangible actions,” states the WLTS team. The major solutions offered by WLTS are:
- Pay Per Click Management (PPC) – Google Ads Management, FB Ads Management, Bing Ads Management, Amazon Sponsored Ads Service.
- Search Engine Optimization (SEO)
- Social Media Marketing Engine Marketing (SEM)
- Search (SMM)
- SMO, PR Marketing and Video creation services
- Website Design & Development Services
The company always learns and discovers the latest trends in the industry and work it out accordingly for the clients by grabbing the maximum share of conversions before any competitors could do so.
“We update ourselves to the latest trends. So, we’ve not been hit by any technological advancements yet,” claims Gunaseelan.
