One of the most graceful ways to create impact is – develop stories instead of just writing, create appeal than just designing, provoke the audience instead of just marketing, manage the show instead of just presenting the package. Media marketing stands tall in this process as it delivers all of it. Playing with words, using different colours, adding a unique element for branding are transforming the world of media marketing. With the evolution of technology, it became convenient to reach out to people and showcase the amazing art of content creation.
Staying up to date with the popular trends, keeping an innovative approach towards ideas, critical thinking while writing and designing, precise knowledge of digital marketing, hands-on experience in content creation are some of the major factors in the vast arena of digital marketing. WERBEX accounts to be one of the leading digital solution providers with core exceptional content services.
WERBEX: Experience Custom Interactions on WEB 3.0
Since its inception, werbex has quickly forayed into tech development with creative communication, making it a leader in content production and web development assets. With more than 12 years of experience, it has worked with brand leaders within the industry categories to strategize business marketing and achieve long term goals.
We’re Redefining Web into an Experiential Marketing Space.
A one-stop Digital Media Marketing Agency (DMMA) for authentic content, web development, native application, and video production. We help niche businesses build engaging content, with organic outreach and sustainable growth through online media assets. We support the transformation of your business marketing through actionable content and post production.
Our firm’s mission is to become a highly valued niche-based production-integrated web development company. Having a talented team across various domains helps it drive results from creative and technical expertise. With its senior-most team of strategic consultants, as experts in accelerating change for business and individuals, WERBEX does the research, builds the campaign, executes, and run their businesses as partners.
With a firm belief and informative approach, the company has come to understand that not only educative content makes conversation but impacts on the audience too. This is why they play by the book but plough by the heart.
WERBEX builds brands on proof than promises.
What makes WERBEX an internet marketing asset?
“It’s tempting to daydream about what it would be like if you had no competition at all. Keeping that in mind, we understand that a crowded marketing has far less room for expansion. Storytelling is a great way to build your niche, by creatively crafting stories around your products. Through the use of stories, you can become a part of your prospect’s regime and not remain a stand-alone product or service. This is what we aim to achieve by adapting to distinct customer needs,” says Shashank.
The company excels at designing graphics along with writing journalistic articles, branded insight content, and social media copy. It enjoys editorial work the most. It has also had experience pitching ideas for articles or videos to clients as well as internally to editors.
Its purposeful approach and a common set of values bind the company together. The team brilliantly captivates, retains, and provides goal-oriented solutions for its clients by shaping their businesses digitally.
The company is quite vocal about its core values, which are – Authenticity, People-centricity, and Customer Experience.
Core Idealistic Genesis
WERBEX started with passionate office peers, who wanted to evolve consumer experience with tech and design. We have been fortunate enough to have developed into a full-grown organization with 7+ members working day and night; catering to over 12 international clients worldwide.
As an established digital media production agency, WERBEX.com has specialized in producing rich, visually appealing, and engaging online content for brands and individual entrepreneurs. It started as a freelance web and video production company developing intellectual assets and creating short, animated videos for pharma companies and non-profit organizations. It forayed into highly advanced technical and creative expertise to its clients.
Moved from New Delhi to Noida, the team established WERBEX.com as the expert content production and marketing company. Specialization in niche market development and leading scalable businesses towards growth. The new clients extended from not only ed-tech or fin-tech but sustainable energy compliant companies.
The objective to generate curiosity from content engagement, if not direct leads, helped brands build credibility and trust. This gave the clients an amazing edge over their competitors. Each association is unique. Along these lines, the team at WERBEX proposes solutions custom-made to their particular necessities. The company communicates directly with the clients, in real-time. It builds trust, delivers with speed, precision, and integrity, and, ultimately, it strives to establish long-term relationships.
Developing a speciality through storytelling and specialisation can take time, just as finding and solving pain problems. It took the company several weeks to devise its story and then regularly turn this story into content such as blog posts and email marketing campaigns. Specialization can be a long-term process that involves gradually phasing out products and services that don’t fit into your speciality. Thus, the team was gradually able to increase its clientele.
“We use a variety of partnership models to accommodate for each client’s content needs. With content production teams at Noida’s NSEZ IT hub spots, we’re handling international businesses located around the world,” expresses Shashank.
The company expanded its horizons in producing the most engaging content to bring value. It helps the clients constantly see the bigger picture, making dreams happen since 2020.
Balancing the Studio
WERBEX started with easing the web-related content production for B2B clients began from content development as the need of the hour for many of the publishing clients who are authors, professionals, and work in corporate business to business. It quickly forayed into developing native assets for the same clients as the requirements arose and market established for the go getters in the digital space.
A compelling website may require content that stands out. The company aims to provide quality content with a creative flair, enabling businesses to boom and create a superior digital presence, bringing in more quality customers and generating revenues. The company’s services include – digital branding, research blogs, social media posts (Instagram, Facebook, Twitter), email pitches, podcast scripts, articles, and blogs.
Video production may appear to be a challenging task, particularly in this digital age. Whether it is pre-production, production, or post-production, the company can assist at every level of the video production process. It caters to a variety of services, such as – high-end digital production, dynamic video ads, YouTube ads, campaign development videos, animation, live-action videos, promotional and marketing videos.
From building an online platform for any organization to generating leads and managing a platform, the company has it all figured out. “Take your organisation to the next level with our diverse work methodologies and technical insights that are personalised to match the need of the hour ergo keeps you ahead of the competition. We provide the following services: Web development (Creating, building and maintenance), App development, Frontend-UI designs, App Demos, Site management, Programmatic ads, Search, and multi-platform paid ads,” states Shashank. Most of the brand concerned marketeers went up a notch to manage their online presence and increase awareness through different platforms. Which created an ever-changing audience communication system. We call it, advertising.
The company operates in the digital space and help people in niche domains to run specific marketing campaign as programmatic ads. It helps them produce those ads including carousels animation, videos, and GIFs.
It has also been working on the development of web pages, native web applications, programmatic ads and other aspects in the web development field. The company does not have enough time, but enough talent makes up for it.
A Man with a Vision
“Stepping into the unknown territory has always come with its own set of challenges. Dropping from B-Tech CS engineering college, I dreamt of starting something on my own. However, that dream came crashing down when I took a year off and nothing seemed to work out. Taking a leap of faith was the last resort. I wanted to innovate, grow, and succeed, all at the same time, but time has another script written with difference of voice.”
“In this highly competitive industry, where not only creativeness was admired but also celebrated, I was able to pave my way through determination and hard work,” expresses Shashank.
Building everything from scratch required an immense amount of time and skillset. But most importantly, it required support from the team and clients. “With their love and support, I was able to overcome the obstacles and challenges and to this day their support has been uplifting,” adds Shashank.
Reaching peaks of achievement!
The simplest and most basic advice the team wants to give is “Find the need and fill it”.
According to reports, the content and production industry is said to be worth over $400 billion in 2021. And further research states, it’d grow by another $269 billion by 2024, bringing the total worth to over $600 billion in 2024. Now, the content and production industry may sound like an attractive option to many. “But believe me, thriving in this industry requires consistency and versatility. And only a few, possessing these qualities and willing to make sacrifices, can reach the top,” states Shashank.
Being creative and delivering content tailored to the customer goes hand in hand with generating leads based on the content. The content and production industry thrives on authentic and original content.
The company has started small from providing those promotional SMS content people receive over their phone to now developing high-quality websites and multi-format videos for the kind of web action people want. Things have changed since then, and WERBEX have started considering the development of cloud services and native web development as well. Innovation and the urge to grow is what makes the company stand apart.
Grass is always greener on the other side: Not as Flowery as it Looks
Bringing value to the client is one thing that every agency looks forward to. Merely providing services is not the run-of-the-mill decision for any brand or marketing manager but to yield outcomes from the services is the dire need. The company has faced challenges towards getting the client to understand the results of the services it provides. But this challenge is only for the first instance. “Once the client starts to achieve the impending results, they start to believe in our approach,” mentions Shashank.
The content and production business are a vast industry. And with competitors on the rise, maintaining an ace position becomes crucial. Every business claims to be able to meet the needs of its customers. WERBEX keeps the same commitments, but also takes into account the uniqueness of each project. Its work, like each of its customers, is one-of-a-kind. WERBEX helps companies build brands that last. It pushes companies with the right plan, the right people, and the right culture. It is here to help people realize their potential and discover what’s next.
While many content writers are given information regarding their target audience, some are expected to figure it out on their own. Analysing customer demographics is one way to learn which market to focus on. Another way is to analyse the products or services. For example, in most cases, people will not market adult diapers to people in their 20s. It is important that the applicant be willing to dig deep to understand the audience.
Content marketing efforts are usually side-lined, owing to their incoherent nature. To explain the importance of the same to the client’s demand becomes essential. However, once they’re on board, they do achieve the desired results.
Technological Advancements with Web 3.0
After the World Wide Web, the web has been versionised many times however, keeping a track with the timelines of its impact on the audience. It is classified through its three decades spread, concluding the varied versions from 1.0 to 3.0.
While it has orginally been designed to do basic information sharing between scientists in institutes and universities in UK and Euorpe, it evolved to become the backbone of today’s economy in such a way that it can manage to cause catastrophic impact if shut. On the good side, millions of people can benefit from using the Internet every day. It has truly shaken and perhaps taken the mankind to a whole new level.
So how does it impact today’s world and when people rather become early adopters than being late to the party. The more tech-friendly, or I must say, user friendly the DB management system becomes, a high customer browsing experience. The UI/UX development of any web assets the trasition is becoming evident. There has been a monumental shift in companies adopting and adapting themselves accordingly. The below statistics* are just as real as appears.
- PWC found that 32% of the customers would leave a brand they loved after just one bad experience
- “3⁄4 of mobile users say they’re more likely to revisit mobile-friendly sites.” – Google
- “32 per cent learn about application performance issues from end-users.” – ManageEngine
- Only 55% of companies are currently conducting any user experience testing
Technologies of the fourth industrial revolution are blurring the lines between the physical, digital, and biological spheres of global production systems. Every bit of technological advancement is important let alone using the internet. From using google maps to reach the destination to ordering food through Zomato, technology has embedded itself in the tiniest of chores.
Technology has enabled humankind to perform more efficiently. The time and labour comprised to do a certain task have been replaced by technology. Employing the latest technology in our work has enabled the team at WERBEX to serve their clients more proficiently.
Companies use advertising to sell, however, their approach towards marketing is changing. In the post-millennial society, synergistic advertising practices ensure people receive the same message from a variety of sources and on a variety of platforms. Advertising has transformed since then. As technology and media have allowed consumers to bypass traditional advertising venues, every aspect of the advertising world has had an amazing transformation.
“From the invention of the remote control, which allows the company to skip television advertising without leaving our seats, to recording devices that let us watch programs but skip the ads, conventional television advertising is on the wane,” states Shashank. And print media is no different. Advertising revenue in newspapers and on television fell significantly in 2009, which shows that companies need new ways of getting their messages to consumers. Thus came the advent of websites and social media. “That being said, we make sure to provide Search Engine Optimized content that would draw the reader’s attention as soon as possible. Our modelled companies have been able to create an impact on their customers almost instantly and thus have resulted in tremendous growth,” says Shashank.
Pandemic – A boon to Digital Media Space
“COVID came as a body blow to us. We shifted to a surviving the pandemic mindset. We had to manage cash, take care of people, ensure our people kept their jobs and salaries,” said Shashank.
With pandemic, various industries faced recession all around the world. Luckily in WERBEX’s case, the pandemic has only generated more need for authentic digital content. With global digitalization, the pandemic served as a blessing in disguise for the team. The need for robust advertising through digital media in one way or another increased the value for services provided by WERBEX.
“Considering the pandemic situation, we worked our way by following guidelines mandated by the government. Our employees are our greatest assets and so safeguarding their interests and health is our top priority,” states Shashank.
WERBEX created a schedule and adhered to timelines so that its clients don’t suffer in any way through the pandemic situation. If a silver lining can be found, it might be in the falling barriers to improvisation and experimentation that have emerged among customers, markets, regulators, and organizations.
In this world, some things will snap back to their previous forms, while others will be forever changed. That being said, the need for digital services has increased and the company has been able to help various niche businesses to grow even in these difficult times.
Moving Forward with Safety as the core messaging
Every company knows how to pilot new digital initiatives in ‘normal’ times, but very few do so at the scale and speed suddenly required by the COVID-19 crisis. That’s because in normal times, the customer and market penalties for widespread “test and learn” can seem too high, and the organizational obstacles too steep.
WERBEX follows WHO protocols and assists its employees at every point they need them. Currently, it is working from home, however, the company’s work requires a lot of communication and human interaction to understand the project well and proceed with the same.
As a team, the firm tries to resolve any difficulties faced by its members. “Remember the uprise of zoom? Yeah, maybe we had something to do with it! All our communications and operations have taken place smoothly – all thanks to zoom,” expresses Shashank.
Recalling Ups and Downs
“Our journey has not been a smooth one but rather a rugged one filled with challenges and obstacles. However, moving forward we took every obstacle as a checkpoint towards reaching our goal. We embraced the struggle and burnt it as fuel for our journey,” says Shashank.
WERBEX started modest, sending out promotional SMS messages to phones. Now, they are working on creating high-quality websites and multi-format films customized to their current market needs.
“From our humble beginnings back in 2018, we have expanded internationally, serving global clients, at present. We have provided our valuable services in various industries such as healthcare, education, fin-tech, logistics, consulting, publishing, and many others,” states Shashank.
Impactful Advice
When asked for Shashank’s valuable advice to the young entrepreneurs, he said, “Be the real person and work so efficiently that every client wants to work with you, and only you. Putting together a team based on their strengths and weaknesses is very important. The last time I disagreed with my creatives, it was because all of them had the same editorial background, and I felt our direction was becoming one-dimensional and not actionable much.”
“To remedy this, I put together a set of case studies that illustrated what I had in mind for our project. I also requested help from another team member from the traditional marketing department, to sit down with my team and myself to analyse how to improve our content and meet business goals,” adds Shashank.
Shashank further adds, “an understanding of the fundamentals of digital marketing is crucial for content managers. Because every piece of content that we write, or commission is meant to further our firm’s marketing interests. So, I need to understand its exact purpose and desired outcome. Work with a creative team that’s truly invested in what you’re trying to do.”
Consistency is the Key!
WERBEX is planning to set up such an infrastructure that boosts the morale of all its employees once they are back. That way, the firm shall start its future with its very own backbone of the company – the workforce. In this competitive industry, one has to have a hold of current affairs and the know-how of the company-client you have pitched for.
