‘Technology’ has become one of the most important terms in the recent era. It is driving the growth of entire world by digitalizing every industry. From cleaning the house to attending a business meeting, technology has made almost every task possible. It has become an inevitable part of our lives. We cannot imagine life without technology as most of our work rely on it.
The COVID-19 pandemic has proved to us, the importance of technology. Almost every business is trying to incorporate technology in its operations and automate the tedious tasks. The software companies are helping these businesses to adapt technology by providing software solutions and making it easy for them to enter the digital world. These companies are the catalyst in the process of digitalization.
Weft Technologies is one of the most innovative company that is driving more and more businesses everyday towards a digital world. The company is providing excellent and reliable digital solutions. It is pride for Weft Technologies to utilize the cutting-edge technologies and deliver excellence.
“Make something people want ‘includes’ making a company that people want to work for,” says Sahil Lavingia.
A Journey of Resolving the Digital Divide
When the team of Insights Success asked Nidhin Ravi, the Director of Weft Technologies to share with us about his inspiration to establish the company, he said, “After years of conceiving the idea of building a business that could resolve the digital divide of our hometown, first baby steps to our establishment were taken by the year of 2015.”
“With digitization enveloping the inside out of the world, we were in a stride to help our hometown raise the bar when it comes to digital transformation. Kerala is still on the pathway to embrace complete digitization and we wanted a solution that could reach all classes of people,” he added.
Nidhin shared why he chose Kerala for the establishment of Weft Technologies. He said, “We decided to establish our company in the Smart City hub of Kochi, which is the prime technocities of Kerala, and we chose this plot to be amongst the like-minded, equally passionate techies so that we could go the extra mile with loads of inspiration, strong held commitment, and undying dedication.”
The motive of the company was to team up energetic, passionate, and goal-oriented youth and use their skill set and synergy to a common goal: Grow with Weft.
With onboarding of rightly skilled candidates and successful staffing, the company was on route to a host of prestigious clientele and acclamations.
“We are digital transformers with specialists in growth hacking and use cutting edge technology to deliver impactful software solutions and have associated with a proud line of international clients to broaden our horizons,” Nidhin said about the company.
“Our beginning was quite humble, but our hard work, perseverance, and strong will helped us cross milestones in our journey and we have stumbled around a number of roadblocks, but we met the challenges right on its eye and continue to move forward,” he added.
Nidhin mentioned about the clients and said, “We are proud of our accomplishments and have a huge client base in the UAE. We are equally proud of our hometown clientele and are elated to be a part of their digital transformation journey and their continued association with us for their branding requirements and growth hacking strategy planning.”
The mission and vision of Weft Technologies are centered towards optimized growth of its associated crew and clientele and reap remarkable results.
The company continues the efforts to make every possible client, who wishes to have a digital transformation, possess it in the best quality and functionality with its skilled teams and improvise the deliverables to the clientele.
An Exemplary Entrepreneur
Nidhin Ravi, Director of Weft Technologies is a successful entrepreneur and has over ten years of experience in IT project management, strategy planning, digital marketing, e-commerce, and mobile apps.
In the past, he has worked with several multi-national companies based in India and UAE and has helped in building successful tech products keeping in mind, enhancing end-user experience. After a few hiccups at the beginning of a successful entrepreneurial career, Nidhin had acted as founder and CEO of a selected few startups, all of which had seen commercial success in their own fields.
A result-oriented director, consultant, coach, and technical project lead, Nidhin has been able to gather a thorough understanding of corporate training needs. With a diverse and enriched background, Nidhin handles corporate and tech-based challenges with ease and a strategic mindset.
Needless to say, he is a resolute-nature polyglot, a quick learner with strong networking, communication, and organizational skills. With all his strategic initiatives rapidly gaining traction, Nidhin is slowly crossing the next stage of entrepreneurial success.
Values and Ethics-
- Ethical Practices
- Professionalism
- Long-term relationship
- Agility
- Constant Reinvention
- Price parity
Specialties-
- Global Project Management
- Leadership workshops
- Entrepreneurship & Leadership skills
- Network building
- Market analysis
- Work-Life Balance
Kerala – A Propitious Location
The trajectory of the development curve when it comes to digital transformation has been laid back in Kerala. The stagnation of the growth curve in digital innovation was a problem, which needed a solution, and the team of Weft Technologies was ready to do their part to make a difference.
They wanted to invest their time and skills to create a new history of digital innovation in Kerala backed up realms of growth hack strategy.
When we asked Nidhin to share how Kerala is a favorable location for his company, he said, “Kerala, with its favorable policies for startup mission and budding IT companies made us launch our company effortlessly. Since the demand for digital innovation was at peak, we were having a favorable time in connecting with our target audience.”
“With a lot of techie biggies running their branches in and around Kerala, there was never a need for second thought, since we were assured of the fact that digital needs were flourishing among the Kerala audience,” he added.
An Exceptional Approach
When we asked Nidhin about the challenges he has faced while establishing Weft Technologies, he said, “Just like any other business, we were testing the waters, we were new to the tech industry, but with years of experience and sound knowledge, we had the pre-requisite skill set. We had to take time in staffing and collecting the resources, which resonated with our ideals and vision.”
Kerala has been falling short in terms of digital growth compared to the counterparts and the state government has put in several efforts to elevate the digital transformation ratio. So, acceptance was never an issue.
Nidhin shared about his strategies to overcome the hurdles encountered. He said, “Making our ideals familiar with the Kerala audience was our preliminary task and we embraced simplicity to do it so. Kerala’s culture embraces simplicity in its entirety, and we adopted it in our marketing strategies and could grow substantially huge with years of hardship and could collect accolades from different spheres of our hometown.”
Impediments Encountered during the Pandemic
Covid -19 was a challenging time for Weft Technologies as it was for every other individual or business in question. The team of the company tried with their best efforts to have close ties with their clientele and be attentive to all their queries and be a constant source of support for their concerns around the clock.
The safety of Weft Technologies’ workforce was the primary concern, and the team went onto work from home and used digital communication to keep the work in progress.
Nidhin said, “Covid-19 opened eyes for many, who were afraid to take a break from the traditional brick and mortar institute setup and understood the massive potential behind having an e-commerce store and we found a number of queries in the midst, for which we were more than happy to respond.”
Digital transformation was the need of the hour, and many wanted to take the leap of faith for once, and when they did, they started to generate revenue, and this gave them a quick revelation on how much they missed out in terms of years.
So, Covid-19 was an eye opener for many, who were so stubborn to leave their traditional business strategies and as, Weft Technologies’ team believe, change is the only constant thing.
Words of Inspiration
Advising the youth of tomorrow, the team of Weft Technologies states, “We strongly believed in ourselves and that’s what we would like to share to the youngsters to have strong faith in their skills and never stop learning. There should never be a breakpoint in your learning curve and continuously update yourself with the latest tech trends.”
“Failures are necessary for escalated growth and setbacks, or roadblocks should never stop you from achieving your goals,” the team adds.
“Never take shortcuts for your hard work, undoubtedly, your strenuous work will pay you off at the end of the day with flying colors. Dedication and perseverance are the root values that need to be incorporated in your persona while you are on the journey to achieve something big!” Nidhin guides the youth.
“Most importantly, build your network wisely, it has in store a massive amount of potential, which you can put into use at some point of your time,” he adds.
A Vision Ahead
When we asked the team of Weft Technologies to share their future goals and strategies, they stated, “Our long goals are centered towards complete digital transformation of Kerala, where every individual has access to all digital entities. We dream of Kerala, which is positioned among the top league and put our hunker efforts into it to make it possible.”
“Latest technologies like AI, machine learning, and data science have huge potential that still remains unknown to many of the Kerala’s industries, and we would love to invest our efforts to use our skill set to make these industries visualize their data trends and make important business decisions with ease,” they added.
Automation of many industries in Kerala is still a matter under question, and with digital transformation, most of the erroneous procedures can be successfully avoided.
“We have an amicable work atmosphere and in the long run, we want to boost our corporate identity and let the public know, how important it is to have an amicable work atmosphere and a happy workforce is necessary for the potential growth of the company,” the team of Weft Technologies said.
“Technology and art have merged in a beautiful rapport in our work sphere and that keeps us going forward”
Current Industrial Scenario in Kerala
IT industry is having a booming growth in the pandemic situations with continued employment opportunities for all the techies, in a situation where thousands lost their jobs.
IT industry is also facing a number of queries in digital transformation and e-commerce stores are now being embraced by many industry owners upon understanding its potential.
Allied industries are approaching IT industries for digital solutions that can ease their work process at times of social distancing and lockdowns.
But lockdowns have also resulted in many stagnant projects that could have been launched by now and everyone should strive together to come out of this situation victoriously as united as we can.
Words of Worth
They communicate clearly and let us know if there will be any delays or changes to the timeline.
- Imran J, Director, Bases Inc
They are committed to completing projects within the set timeline.
- Hakkeem M, IT Manager, ABC Cargo
Delivering Quality
We are digital innovators with an extensive service palette. We deliver software solutions that are centered on a high-end technology stack and always prioritize our client requirements.
We are in constant touch with cutting edge technologies and invest our efforts in growth hack strategies to promote the products or services of our client base.
Technology and art have merged in a beautiful rapport in our work sphere and that keeps us going forward.
We deliver quality designs and functional customized software solutions and branding experts.
With a handful of international clients, we have a presence in Dubai, UAE and serving clients all over GCC. We have worked over a wide array of cultural disparities and ideologies and have a high scale of flexibility and work dynamics.
We can adopt those work standards into each emerging project to curate potential solutions.
E-commerce and app development, growth hack strategy, branding and design, we have worked in all realms and continue to adopt emerging technologies into our work sphere for remarkable results.
Our e-commerce solutions have been lauded by our clients and we are proud to be under news coverage post delivering an e-commerce solution for HygeineShoppie and got tremendous accolades for our exquisite hard work.
With our exceptionally outlandish thoughts and design streaks, our client base always expects something way out of the box from us every single time and we won’t let them down at any cost!
