Billy Graham (William Franklin Graham Jr), an American evangelist and among the most influential Christian leaders” of the 20th century, said aptly, “The greatest legacy one can pass on to one’s children and grandchildren is not money or other material things accumulated in one’s life, but rather a legacy of character and faith.” Character and faith are central to one’s integrity, which is central to the sheer existence of humankind, whose everlasting legacy is humanity.
We built all our civilizations based on the unwavering founding principles of humanity’s legacy. Although civilization spread the world over along with its legendary subsets of industrialization, urbanization, scientific-technological progress, socio-economic-cultural development, and globalization, not all areas and members of mankind at the macro and micro level adopted the subsets.
The primary reason has been human’s evolutionary psychological tendency to think that change is not good, so it must be resisted. It happened over millennia due to humans’ constant struggle to survive amidst the ever-changing aeons.
In the modern times, this survival struggle has been confined to three basic needs of contemporary humans; food for the hungry stomach to keep the flame of life ever-burning, clothes for the naked body to save it from the onslaught of changing surrounding seasons, and shelter around and above ones living space.
Civilization would have never been spread all across the globe save for visionaries born from time to time who not only fulfilled these basic needs for themselves and their immediate families but undertook the responsibility to make it available to everyone around them, from their society, their locality and their country.
The stories of these legendary revolutionaries abound in ancient, pre-historical, historical, and contemporary times. The young (age 32) and dynamic Vivek Chugh, the Director of M. Chugh Group, is telling such an enlightening saga about Mr Mohan Chugh, A Vigorous Far-sighted Legend from Central India and M. Chugh Group’s beloved Founder Chairman.
The Living Legends
Vivek shares, “M. Chugh Group was founded in 1982 by my father, Mr Mohan Chugh. A dynamic visionary who has been fortunate enough to undertake three basic needs of man, food – by running a small flour mill since the age of eight; clothing – becoming a textile merchant in the famous MT cloth market of Indore, Madhya Pradesh; and shelter – by building homes, becoming a Realtor.”
Vivek also states that his inspiration behind venturing into the Real Estate Sector had been his father’s legacy of trust, character and faith. Vivek always idolised his father and his elder brother Mr Nitesh Chugh (age 45), the Managing Director of the Group. Then he kept reading about real estate moguls such as Mr KP Singh, Mr Jeetu Virwani, The Lodha’s, The Raheja’s, The Hiranandanis etc. That always made Vivek zealous to enter the Real Estate market by joining in the footsteps of the living legends, his father and elder brother. They have given him this big arena to build his own values, principles, character, strengths and personality.
Proud of the Trust We have Earned
In the last four decades, M. Chugh Group has successfully constructed and delivered more than 4.4 million sq. feet of area and more than 10000 + satisfied customers. The group currently has more than 4.9 million sq. Ft. of land under plotted development and more than 5.1 million sq. of the constructed area under its upcoming projects.
Vivek reveals, “M. Chugh Group is central India’s one of the most experienced, biggest, trustworthy, and awarded real estate developers. We have four decades of experience and presence in all the three primary segments of real estate; residential, commercial, and retail.”
The Group has a presence in all sectors of Real Estate, be it Residential Townships, Residential Plotted Development, Commercial and Retail Buildings.
M Chugh Group is not only the most trusted Developer of Central India but also the most awarded Developer of Central India for the making most luxurious Residential township of Central India and Tier 2 cities named as “Grande Exotica. – a New Era Of Luxury Living” and being awarded by CNBC Awaaz, Zee Business- Worldwide Achievers, ET Now – Franchise India, NDTV Profit -Brands Academy, Dainik Bhaskar, Brands Impact and International Icon Awards. M. Chugh Group also got featured in Forbes India December 2020 edition.
Reasoning Amidst the Challenges
Carrying forward a legacy is complex indeed. Taking the legacy forward, Vivek joined the family business in 2009 after completing his Education at Middlesex University and DE Montfort University (Leicester, UK). Vivek is in his early thirties but has proved his mettle with constant hard work, dedication, commitment, and determination. In his personal experience, Vivek has seen all the ups and downs from close since he joined. Vivek feels, “It has already been a fantastic roller coaster ride of twists and turns.”
With a great legacy comes greater expectations. Although Vivek, a second-generation entrepreneur, has succeeded in following the path created by his idols, his father and his elder brother, and coming true to others’ expectations of him. After stepping into the business, the biggest challenge was to carry on the same legacy and achieve growth, taking the Group to newer heights. And that is precisely what Vivek has done.
Vivek reflects, “To everyone from the industry, from the clientele to our partners, our employees, M. Chugh Group has always been synonymous with Trust, faith, Honesty, Surety and Transparency. We not only build homes and buildings, we build trust. And every day, I live by these values and principles while working hard to take our group to the next level of growth and success.”
Speaking about the USPs that highlight M. Chugh Group’s uniqueness in the Real estate space, Vivek says M. Chugh Group is built on the strongest foundation of Trust. “Our on-time delivery, customer satisfaction, more than hundreds of successfully delivered projects in the last four decades amidst the global economic crisis, and current COVID pandemic are the talking points to our present and future customers,” says Vivek.
Trustworthy Advice
As an experienced professional, Vivek’s advice to the budding aspirants willing to enter the real estate sector is discrete. He says that one should try committing less and delivering more. Work on customer acquisition; Customer is indeed the king; one satisfied customer will bring a hundred more.
His advice to the investors is also cautionary. According to him, in this post-pandemic market, where everything is slowly returning to normal, an investor must look for a class apart project that can give a viable return on investment and an option of timely exit.
Similarly, his advice to the home buyers is genuine, “Homebuyers should not get dazzled by fancy ads; instead, they must look at the developer’s past projects, track record, deliveries and references from other homebuyers who cannot lie. Also, the home buyer should consult a legal advisor to get the exact legal status of the project.”
Reshaping the Future’s Panoramas
As per Vivek, M. Chugh Groups’ ongoing and upcoming projects like The One 40, The Hub, The Business Bay, La Exotica, Palm Exotica, Exotica City, Exotica Island, Exotica Greens, Prive Exotica, Exotica Premier, Exotica Springs and few others are the marks of home buyers, investors, and industries’ trust in them.
“Based on the trust we have earned, and the experience, industry insights we have gained, and challenges we have successfully encountered, we will reshape the urban landscape of entire Central India shortly,” concludes Vivek.
