Today’s businesses must be empowered to excel. This empowerment comes by providing a digital platform where they can network, learn, share, grow and prosper. There are numerous digital portals dedicated to everything else except B2B brand advertising, marketing, communication, and PR.
Astutely sensing this digital divide, Vikram Pandit, a leader par exemplar, Founded B2B CHIEF, a media and marketing enterprise solution that offers great insights on business and marketing to achieve growth and leadership in the industry.
Vikram is an Entrepreneur, B2B Specialist Marketer and a Possiblar. He works with brands and offers his experience and expertise in the field of Marketing, Branding and Communication to impact their business growth.
Vikram says, “We believe in achieving excellence through knowledge sharing.” B2B CHIEF is primarily based on the four pillars – Strategies, Innovations & Technologies, B2B Trends and Training & Development.
An exclusive platform, B2BChief, is where you will receive insights on these topics along with News and Events, to help you stay at par with the industry developments to achieve excellence.
Vikram mentions, “We further aim to enhance the community’s engagement through our various platforms on Social Media and through Webcasts.”
Fostering Brands’ Digital Momentum
B2B CHIEF came into existence in the year 2020, when the world was impacted by the COVID pandemic. COVID completely changed the way business and life were led. The slow-paced transition of all the marketing and business communication towards Digital suddenly witnessed a surge in the shift towards Digital Communication.
The businesses which were already present on digital platforms got an edge. And those who considered the Digital platform secondary were faced with a challenge. You could see this mainly in B2B Industry, as B2C had already ventured onto digital platforms. Vikram adds, “We could see many SMEs and MSMEs struggling with this new medium. We could see a surge of companies active on business platforms like LinkedIn.”
Vikram felt an urgent need to fill this gap. He could see a paradigm shift of thoughts and strategies towards digital platforms. Very few options were left for B2B Space to promote and talk about their brands and services, and that too with less knowledge and awareness on how to do it. Thus, B2B CHIEF came into existence. And now, thanks to it, gradually, things are changing. “We will see a surge of B2B businesses shifting to digital marketing as the most dynamic and effective medium for marketing,” precisely predicts Vikram.
Sharing his inspiration behind venturing into the business arena, Vikram says that being in the B2B domain for more than two decades, leading an advertising agency for a decade, leading Marketing Communication for a reputed engineering brand in India, to being a Vice President, Sales, and Marketing for a renowned brand, he has witnessed the growth of this industry and the evolution of Marketing and Branding in B2B.
The inspiration has been the diversity in the industry and communication, which is very specialized and niche. Vikram says, “This excites me, claiming that since 2020, most of B2B Businesses are focusing their efforts on digital marketing.” According to Vikram, the following B2B Statistics support his claim:
- Within the next 12 months, 46% of B2B companies plan on increasing their content marketing spend.
- Out of the total content created by B2B marketers, 50% or half of it is focused on creating brand awareness and interest.
- The top marketing lead sources are referrals (65%) and email marketing (38%).
- Website Development (51%) and Digital Marketing (44%) are the lead as top areas of marketing spending.
- Over 76% of companies report that they are using automation.
- More than 53% of marketers believe that webinars are what generate the most high-quality leads, being in the top-of-the-funnel format they are.
- Almost 95% of B2B marketers create social media content.
- Among the top social media B2B professionals prefer are LinkedIn (86%), Facebook (79%), Twitter (60%), and this year Instagram (60%) and YouTube (56%).
- Twitter is used by 82% of B2B content marketers for organic marketing in 2021.
Talking about the initial challenges he had to surmount to ensure B2B CHIEF’s success rate to greater heights, Vikram says that the primary challenge has been to change the mindset from a conventional way of marketing to a more dynamic one marketing. The challenge has been to communicate the importance of digital marketing and its benefits. Gradually the percentage of people shifting their strategic focus to digital marketing increased by 40%. Thus, the efforts to overcome the challenges are showing promising results.
Brand Prominence and Industry Focus have been the two outstanding qualities we commit to our clients, and they see good results. These qualities, according to Vikram, are valued by their clients in him and B2B CHIEF the most.
Sharing the USPs that highlight B2B CHIEF’s uniqueness in the industry, Vikram says that if you see, there are very few digital platforms available for Businesses, LinkedIn being at the top.
B2B businesses have very few options to project their brand and services. There are numerous media websites, but the focused approach for B2B is missing. “And we do that for our clients,” informs Vikram. B2B News and Marketing insights are at the core of B2BCHIEF.COM.
Vikram states, “And we have seen that 50% of our audience comes from India and balance 50% are the international audience.” This shows that the content on B2BCHIEF resonates internationally too and has an opportunity to go global. “And we aim for it,” he adds.
As an experienced professional, Vikram advises the budding aspirants willing to enter the business world: “I have always considered the budding aspirants to be energetic and passionate about technology and digital media.” They are well aware of it and are currently leading on the technology front. His only advice to them is to differentiate Marketing with Technology.
To master digital marketing, you may know the technology well, but the basics of marketing remain the same. You need to have a strong foundation for Marketing. “Though I am aware that Digital Marketing is huge, let’s consider it as a medium and not ‘The Complete Marketing’,” he reminds.
On envisioning B2B CHIEF’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, Vikram believes that the technology is infinite. And it will only evolve to be the game changer in every industry.
Thus, at B2B CHIEF, they plan to integrate a lot of automation in how they communicate with the audience and their clients. Their technology partner is gearing up with new and advanced ways to communicate and engage faster and more efficiently.
Various automation systems are in the pipeline to engage with a wider audience. “By the end of the year, we plan to 10X the number of users by using automation and emerging technologies,” concludes Vikram.
