Vidhi Bhatt: Infusing Financial Power into the Indian Startup Ecosystem

Vidhi Bhatt
Vidhi Bhatt | Profitag Technologies Pvt. Ltd.

Current entrepreneur generation has taken upon themselves the responsibility of driving India’s future industrial growth through innovative disruptions of the enterprising startup ecosystem. With their sheer numbers, they have made it the ‘Third Largest’ booming network globally. Now, it is time for everyone to be a part of this collective progressive march.

A digital portal www.infubiz.com through which every common person can contribute to and own a piece of India’s Startup Ecosystem has been created by an astutely exemplary vision by young entrepreneurial genius Vidhi Bhatt, Co-founder of Profitag Technologies Pvt Ltd. She is boasting to infuse financial power into the Indian Startup Ecosystem.

Yes, you heard that right. Through INFUBIZ anyone and everyone can now invest in India’s highly growing startup innovators. Very simply, invest in growing private businesses and back up amazing ideas. Vidhi mentions, “Get started by choosing from campaigned visionary companies on our platform.”

Vidhi further appeals to Startup entrepreneurs to start their fundraising. She says, “Having a startup business is cool! And we know how it is lived! Multiple tasks, Various Priorities, Limited Resources, and Less Time. We know how important and time-consuming fundraising is. We are here to make it very simple for your business so that you focus on your innovation success.”

It sounds great that even a common man will be startup investor, journey, growth & success!

To startups, INFUBIZ offers instant and seamless signups, 100% online fundraising, and adding investors to the startup’s vision. Vidhi spoke in an interview with Insights Success and explained in detail the most disruptive solutions to issues faced by both: Crores of Indian Investors, and thousands of budding startups–Investing/getting funds in an innovative business–INFUBIZ.

Ma’am, please tell us about the saga of your reputed business since its inception.

India has the world’s third largest startup ecosystem. INFUBIZ is a technology innovation for ₹10K crore+ market size. INFUBIZ is a startup investment platform through which regular investors can invest as low as ₹5000 in startup companies. Investors can choose startup companies having great ideas and be part of their growth journey and own a piece of the startup company.

INFUBIZ is born with the conviction to open avenues for retail investors, i.e., the common people, ‘To invest in startup companies, which until now was ‘Opportunity Loss’ for them. Ultimately leading to easy, time-bound, seamless online fundraising for startup companies through our technology platform www.infubiz.com.

With successful fundraising for companies with end-to-end online processes, thousands of investors are already part of a growing startup ecosystem now with INFUBIZ.

What was your inspiration behind venturing into the business arena?

This was just a nameless dream six months back. I and my partner in action, a partner in business, Srikanth Gundavaram, belongs to the startup industry. The enriching experience of more than a decade has already shown tremendous growth in the startup ecosystem.

But, Does the $42 billion startup industry have the opportunity for a common man to make them part of it?

At the same time, our research proved that 58% of startups have less than $25,000 at their disposal during the early phase. Further, 29% of startups go under because they simply lose funding.

And that’s where INFUBIZ came up as a bridge, solving a two-dimensional problem, thanks to technology.

My belief is that ‘A product, which is born after personal experience, has a strong conviction from founders for tremendous success.’ The pain is already felt in past.

Educating investors, and sharing feeds and insights are all part of our process. We aim to make 7.5 crore retail investors part of the startup industry.

What initial challenges you had to surmount to ensure INFUBIZ’s success rate reached greater heights?

I have no challenges to quote for reaching heights. Execution post-launch has an overwhelming response, keeping us over-occupied.

But, yes, while implementing, we ensured to follow processes in the sound interest of both investors and startups. Our decision to include expert professional advisory teams was fantabulous, to have secured transacting protocols on the platform. Which just got slightly heavier on our pockets than budgeted.

It’s not about ideas, it’s about making ideas happen.”

What professional values and qualities do you think your clients value most in you and your company?

INFUBIZ has customers first, but due diligence is at the top approach. And that’s where I know our ‘startup investors’ have their upscaled confidence for investing through our platform.

We don’t collect investor KYC documents. Yeah, you read it right! We just verify it through APIs. In fact, KYC documents of startup companies are also verified through APIs. We pre-decided not to commit manual errors and use technology to the fullest. Not only this, our startup onboarding ratio versus inquiries we get is a meager 4%. We are adamant about campaigning for selective companies only.

What USPs highlight INFUBIZ’s uniqueness in the industry you are catering to?

The solution INFUBIZ offers itself is unique. It’s a niche segment considering the high-level multiple professional aspects demanded in the model.

To its Investors:

  • Common Man can invest as low as ₹5000 in startup companies.
  • Completely DIY solution with the fullest use of technology. Instant Signups and KYC Verification.
  • A seven-minute investment process, that’s it!
  • Access to a dedicated startup platform with various startup companies.
  • Blogs and FAQs section for nourishment.

To its Start-up Innovators:

  • Instant onboarding and fundraising in just 17 minutes.
  • Making the company brand visible to the community.
  • Ability to overcome negotiation on equity dilution ratio.
  • End-To-End online fundraising process for startup companies.
  • Ancillary services referred to SOS basis for the readiness of campaigning.

As an experienced professional, what would you like to advise the budding aspirants willing to enter the business world?

If you dream of being an entrepreneur, don’t just dream; action it. Execution is the difference between me & underway entrepreneurs today. Have a family cashflow runway of at least 6 months.

Its vision of the entrepreneur that defines the company’s journey. No vision is too big for not to start. Once you start, think of how to make it bigger.

Maybe “Zomato would not have planned in 2010 to make such a successful IPO. It’s the course and founders.” Honestly, not all answers you will get sitting in a room. The action itself will have answers in it.

Have a scalable product or service offering. Vision for a longer period, contributing a good portion of your life.

Revenue-generating offerings are always in demand! Keep that in mind! Freebies are offered at heavy other way costs. Plus, have less customer value and loyalty.

Competition should not be a setback. Learn to do it differently. Understand customer and their needs.

In the start, own an inch of all executions. Even daily routine tasks. Remember, ‘Devil is in the details.’

Lastly, ‘Start only to Make it Big!

How do you envision INFUBIZ’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations?

Today everything is just ‘Google’ away. But tech implementation is still nearing break-even for a democracy of our size.

If we talk about scale, then it has to be technology driven. Appreciating the horizon vision of myself and Srikanth. We are using technology at an advanced level vis-à-vis the early stage of our company. But, we would still not bloat about it. We are ambitious to enhance technology for a smoother and more enjoyable user experience soon; in the coming days.

With technology advancing adoption, INFUBIZ will remain stubborn about its vision to be preferred by crores of retail investors.

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