Did you know India has become 3rd biggest startup hub in the world? One of the major reasons contributing to the country’s success is getting an investment from Global Tech Incubators which have been increased by 50%. The startup ecosystem is approaching escape velocity and is setting itself up for a period of sustained growth.
Today, the startups in India need to focus on low-cost, high-impact yet innovative solutions, particularly those that employ a large number of people. Startups play a crucial role in accomplishing this, because of their potential for scalability and exponential growth.
Hence, in our quest to find ‘Innovative Companies in Tech India, 2020’ we at Insights Success have come across Vertex Global Services which is making an indispensable contribution to the startup ecosystem and helping its clients to achieve their goals by inculcating the above attributes.
In the following interview, the company’s Managing Partner & Executive Vice President, Gagan Arora explains about the services and the journey that transformed Vertex Global Services into one of the fastest growing online research company.
- What is that one aspect which defines your company?
We are a company driven by innovation & passion for excellence. We strive for excellence in whatever we do. Our ESAT (Employee Satisfaction) has been equal to our CSAT (Customer Satisfaction) for the last 2 years (92% & 93% respectively) which demonstrates how much we value our clients & employees. Our innovation based metrics & standard operating processes has not only yielded 19th rank amongst the top innovative companies across the globe but has also helped us to grow at a rate of whooping 100% year on year. Vertex is not just about sales and profit, our company has values – values, we live and breathe through our people and clients, inside and outside of the company.Our core values – we care; we seek the best; we are teachable and growth-oriented; we speak to inspire; and we are bold and go-getters – guide everything we do each day, which has led to our success. These define us as a conscientious company.
- What services/products/solutions do you offer?We are a globally recognized brand offering services as:
- Global Staffing
- Machine Learning
- Outsourcing
- Compliance
- Market Research
- Artificial Intelligence
- What are the challenges your company come across and how do you address them?
Challenge #1: Choosing the right technology according to company’s needs
Challenge #2: Securing company’s data
Challenge #3: Integrating with applications
We overcome the above by:- Knowing our business’s strengths
- Knowing our employees
- Using the technology that is more employee friendly
- Utilise identity and access management (IAM)
- Use of encryption methods
- Researching the technology of interest
- In light of your proven industry expertise, how do you sustain your company’s competency in a cut-throat market?
In order to consistently come out on top in our proven industry expertise: we focus on expanding perspectives beyond time-worn assumptions, and the ability to effectively increase the level of engagement of our employees. We believe in framing & following innovation based methodologies and creating frequent opportunities for blue-sky thinking.One of the greatest differences between others and us is the level of teamwork and active collaboration taking place. Great teamwork is not an accident; it takes focus, understanding of team dynamics and then, hard work to make it happen.Plus, we have plenty of happy clients globally as our brand ambassadors and thus, we have become self-sustaining through the revenue and profits we generate and are able to grow organically.
- According to you, how important is it to be updated with technology as per your industry sector?
Technology is inescapable. It pervades every facet of our life. As the days, months and years go by, technology just gets better and better. What was once the latest and greatest yesterday, is old hat today.Keeping up with the latest tech will also enhance our company’s success in the industry by staying relevant and competitive in the market. Getting more functional means getting more competitive.The bottom line is, technology doesn’t wait for you and if our company isn’t keeping up with it, we will surely be left in the dust by one of our competitors.
- How do you strategise on scaling your company in the future?
See our secret recipe that we are working with towards scaling our company in the near future:- Protect our business values
- Focus on what we want to be – not what we are
- Leverage our innovation based methodologies and providing tailor made solutions to our clients
- Make sure we’re ready and prepared for growth
- Learn from competitors who’ve successfully grown
- Build a great team of employees
- Have internal benchmarks and keep a robust audit system to ensure quality check
- Access outside expertise as-and-when required
- Never compromise on quality or consistency
- Identify our barriers to growth
