“You have to do it yourself; no one else will do it for you. You must work out your own salvation.” – Charles E Popplestone, Author
Every human being is given the power to dream. Those who actually work on their dreams relentlessly are the ones who realize them and achieve their destiny. No one gets to live someone else’s life. One can create, design, and progress on a path designed by his/her own hard work, perseverance, and self-belief. The need is to keep walking and taking each step as it comes, slowly but steadily. Following this mantra of rules, strict self-discipline, and taking up as many responsibilities as she could, Vani Sreeram has been the author of her own destiny.
Her career started as a Typist at a Data Entry Company. This was followed by a job change as a Lab Assistant & Receptionist at an institute offering .NET course. Later, she joined an IT firm as an SEO Trainee, where she realized her passion towards Digital Marketing, more specifically SEO. Once her passion was in sight, all she needed was a supporting pad where she could grow. She found the right environment at Honeycomb Creative Support (P) Ltd. where she joined as an SEO Executive, 6 years back. Here, she came to realize her full potential and her interest in Digital Marketing. Dedicated since the beginning, she has grown to be the Director, Digital Marketing Division.
The Launchpad
Honeycomb Creative Support is a leading marketing communication agency based out of Bengaluru, India. The company began with art working and adaptations for SMEs and Corporate Clients for advertising-related purposes. It has now evolved into a one-stop shop that provides companies with a comprehensive range of Marketing Communication Solutions & Services. As a representative of the Digital Marketing Division, Vani stands tall by empowering the customer-oriented business model that the company follows. The services it provides are top-notch and its unique identity is striving for 100% customer satisfaction. Vani says, “We believe in customized services based on the requirements of each customer. We serve all our customers with the utmost dedication and start off with a rapport-building approach. Also, we believe in assisting customers and clients with after-sales support as well.”
The Defining Moment
Initially, there was no space for Digital Marketing at Honeycomb. Vani took it on herself and began rigorous SEO for Honeycomb Creative Support’s Website and other pages, be it on-page or off-page. In a few months, she gathered over 28% extra leads through her extensive services. Thus, began the journey of the company’s Digital Division as it grew from a one-woman department to a seven-member team.
Vani recalls this exact empowering and memorable moment, “I remember this day, so clearly, when I, as the sole Digital Marketing person, was given the opportunity and responsibility to be able to build my own team and capture clients for Search Engine Optimization and Social Media Marketing. That was the moment, I felt like I had achieved something and that I am capable of that and more.” The biggest boost came in last year when she picked up clients for Digital Services. Now, the Digital Marketing Department has over 5 Clients who have contributed a great deal to the company’s profits and is looking forward to more.
From being Inspired to Inspiring others
As someone who has always been adaptable to change at the work environment, Vani finds her constant source of motivation and positive influence in Noufel A N, Founder, Honeycomb and Rajiv Talreja. Speaking of them, she says, “Noufel, is my mentor, guide and an entrepreneur himself. He has always guided me to a path of success. Moreover, I have done the P.A.C.E program by Rajiv Talreja and he has also been an inspiration for me.”
Vani’s growth curve is itself a story of inspiration for many women who are trying to break the glass-ceiling across the country. She advises them to ‘Hustle and align’. She asks them to, “Work hard, play harder. Find a balance between working and chilling. Embrace the concept that rest, recovery, and reflection are essential parts of the progress towards a successful and ultimately happy life. Be proactive and clear in your decisions, take time but when you are done, it should be in perfect sync to what the brief was.”
Pushing Limits to Grow
Vani wishes to continue working for Honeycomb Creative Support and someday own and manage a sister concern company in association with Honeycomb. The company and Vani, both believe in hustling and aligning, thereby working for the growth. Her top career goal is owning and completely managing her own sister concern company and for that, her ideal path would include giving her best and doing justice to her work, pushing her limits and facing challenges with her head held high.
Vani Sreeram: Charting her own Path
