TransOrg Analytics: Simplify | Optimize | Organize | Accelerate

The below excerpt showcases the distinctiveness and acumen of a holistic AI company – TransOrg Analytics that is consistently striving to roll out intelligent and scalable solutions for the betterment of its customers.

Kindly brief us about your Company.

TransOrg Analytics is an award-winning player in ‘Analytics and Advisory’ space. Founded in 2009, TransOrg is headquartered in Gurugram, India with a global presence in the US, UK, Singapore, India and the Middle East. Its global clientele includes Fortune 500 companies and industry leaders in sectors like Banking, Financial Services, Insurance, Telecom, Hospitality, CPG, Retail, E-commerce, Travel & Aviation.

TransOrg has a strong team of over 80 high-performing Data Scientists, Data Engineers, Visualization experts from top schools and leadership with strong academic credentials and collective work experience of over 100 years with reputed organizations.

TransOrg provides exploratory, predictive, prescriptive and actionable analytics to improve the efficiency and accuracy of business decisions leading to substantial financial gains for client’s business in the areas of marketing science, customer analytics, fraud and risk analytics. It believes in providing scalable, cost-effective and customized analytics solutions and services to help clients realize both short-term tactical and long-term strategic value.

Its expertise lies in assimilating structured, unstructured, semi-structured, social media and text data to create a real-time 360-degree customer’s view and helping its clients in areas like sales & marketing, customer management, risk & fraud, supply-chain etc. Its data scientists have creatively used open-source and Big Data technologies to develop a suite of productized services and industry-centric proprietary predictive and optimization models.

In the past few years, TransOrg has expanded its range of solutions & services to set-up its data engineering and robotic process automation (RPA) practices for its global clients in partnership with leading on-premises and cloud service providers like Cloudera, AWS, Google Cloud and Microsoft Azure.

It has also developed a cutting-edge automated machine learning (autoML) platform called Clonizo that delivers immediate ROI on high impact business use cases by deploying predictive models with just ten clicks and easily scaling up to hundreds of models in no time. The use cases vary from identifying profitable customers to acquire, improving cross-sell, up-sell and retaining loyal, high-value customers. It can even prevent frauds by analyzing streaming behavioural data along with historical data leading to up-to 5X returns.

TransOrg prefers to operate as an integral part of its client’s team by complementing the clients’ capabilities rather than disrupting the existing systems and processes.

Brief us about the Founder/CEO, and what was the source of inspiration for you to be in the Analytics Solution Providers segment.

Naveen Jain, Founder and CEO of TransOrg Analytics has over 25 years of diverse experience across functions including marketing analytics, business & product development, consulting, operations, finance and investment banking. Naveen has spent most of his career with American Express. In his last role as Senior Vice President with American Express, Naveen was leading a marketing analytics team of over 100 data scientists and data engineers people who were working with 20+ international markets. Naveen is an engineer from Delhi College of Engineering and MBA from IMT, Ghaziabad.

A visionary and a leader with strong business acumen, saw an opportunity of offering analytics services to companies in India way back in 2009 when most analytics companies were targeting mature markets such as the US, UK & Europe whereas there was a huge gap in the Indian market in terms of sophisticated functioning using insights from data.

His strategy paid off since for most overseas focused analytics companies, that do not start with high-end and complex analytics problems, it takes a long time to build the trust of overseas clients. Whereas in India TransOrg worked on complex business problems using predictive analytics solutions since its inception becoming successful in establishing analytics as a precursor to make ingenious business decisions for its Indian clients.

TransOrg’s non-conventional route of offering affordable analytics services to Indian companies eventually helped it in successfully building a profitable business in India and abroad with over 70 clients most of whom continue to retain its services over the years.

What are the different products and services provided by your company, setting you apart from your competitors?

TransOrg specializes in marketing & customer predictive analytics including digital marketing, web, mobile and social media.

Marketing & Customer Analytics
TransOrg provides a comprehensive suite of marketing and customer analytics solutions through advanced quantitative, statistical analytics and big data tools to deploy tailored marketing programs focused on fulfilling customer needs while also contributing towards revenues and profitability.

Marketing Mix Modelling
Companies use multiple media channels and promotions such as TV, radio, internet, mobile and print advertising as well as price discounts, coupons and bundled offerings. A complex mix of own actions, competitors’ actions, regulatory changes and market events affect a product’s performance. The challenge lies in correctly separating the effects of marketing activities from all the above components.

Social Media Analytics
TransOrg can provide a customized and dynamic dashboard that fetches messages, posts and tweets on a real-time basis from a variety of online sources such as chat or review forums, Facebook, Twitter, blogs and other social media websites. These dashboards can be customized to display relevant statistics and analysis including deciphering of slang and colloquial phrases to help understand what people truly feel about a client’s products and services instead of merely applying rudimentary analytics based on the frequency of words or phrases used.

Text Analytics
IVR transcripts, Twitter & Facebook handles, surveys, blogs, news reports and chat forums are rich sources of customers’ feedbacks, opinions, queries and complaints. To refine the product, servicing and marketing strategies it is valuable to understand “who” said “what”, “when”, “where” and “why”. Its text analytics solutions turn unstructured text into structured data so the client may understand the context of each conversation, accurately gauge customer sentiment be it positive or negative and include these trends while performing predictive analysis.

Data engineering services

TransOrg assists its clients with on-premise big data architecture & deployment with partners like Cloudera and MapR and on-cloud deployment with partners like AWS, Google Cloud and Microsoft Azure. It works on ETL/ELT processes to create data pipelines, help in data cleaning and building data marts & data lakes.

Robotic process automation

A relatively new service line where TransOrg is automating existing manual processes such as extracting text from unstructured data sources like scanned and digital PDFs (data extraction), Google reviews (for merchant classification), Social media data (Twitter for sentiment analysis), CRM data (customer sentiment and NPS analysis) and images (for object detection).

Clonizo

TransOrg recently launched an automated machine learning platform called Clonizo to wide reception from Indian & international clients. Clonizo delivers immediate ROI on high impact business use cases by deploying predictive models with just ten clicks and easily scaling up to hundreds of models in no time. The use cases vary from identifying profitable customers to acquire, improving cross-sell, up-sell and retaining loyal, high-value customers. It can even prevent frauds by analyzing streaming behavioural data along with historical data leading to up-to 5X returns.

What are the key attributes that helped your company overcome the challenges that it faced during its establishment?

Way back in 2009, the practice of basing business decisions on strategic analytical insights was not commonly prevalent in India. Businesses in India are cost-sensitive hence TransOrg maintained its focus on practical, actionable and measurable ROI-driven analytics solutions e.g., a leading telecom service provider earlier was using MS Excel-based solutions for customer acquisition, engagement & retention, TransOrg alleviated their top-line revenues by xx% using sophisticated analytics models.

Investing in its employees has been in TransOrg’s DNA since its inception and it translates from its CEO Naveen Jain who has set a culture of continuous learning in the organisation. With a paradigm shift in the technology space, there has been a continuous investment in upgrading the team in new-age machine learning techniques, deep learning capabilities, open-source and Big Data technologies, such as ‘R’, Python, Hadoop and Spark.

Over the last 10 years, TransOrg has been striving to maintain the balance between its growth story and keeping their customer at the forefront. Repeatable analytics solutions frameworks leading to low implementation costs and quicker project turnaround is a win-win situation for both TransOrg and its clients.

With the massive tech-enabled advancements, what are the opportunities and challenges evolving with it?

Keeping in pace with Big Data and cloud computing, TransOrg has formed a partnership with prominent cloud and on-premise solution providers to arm its clients with the power to predict future scenarios with better accuracy.

Share with us your company’s contribution to its sector.

TransOrg has improved the industry’s awareness, adoption and utilization of advanced analytics, machine learning and AI solutions to solve some of the toughest business problems such as on reducing customer acquisition costs, predicting customer lifetime value, reducing customer churn, forecasting demand for 1000s of SKUs in real-time and using computer vision and machine learning for object detection. 

How do you motivate creativity and innovation in the workspace while maintaining a healthy work environment?

TransOrg encourages open communication with employees and keep them involved in the company’s strategies and challenges and always inviting and integrating their inputs and suggestions to improve its business practice.

Encouraging creativity is the key to embracing innovation at TransOrg as it promotes experimentation and learning and improving from failures thereby rewarding and recognizing creativity and innovation.

TransOrg encourages employees to think outside the box by exposing them to increasingly challenging and exciting projects outside the scope of their comfort zone giving them a breadth and depth of exposure and an opportunity to upskill and a chance to try something new with our motto of “no idea is a bad idea unless proven otherwise”.

TransOrg has a team with diverse skills and strengths including skills in account management, project management, domain expertise in BFSI and non-BFSI, data science, data engineering, data architect, visualization amongst others.

Fostering an inclusive and fun team environment, TransOrg provides freedom and flexibility in how work is executed, offering the space for knowledge sharing, supporting employees in taking risks, encouraging alternative points of view and inspiring people to freely voice their opinions. 

Brief us about the current scenario of Analytics space and your company’s future plans.

TransOrg is presently developing ground-breaking analytics solutions for clients and adding new capabilities in video, image and voice analytics. For example, it is converting voice to text and then analysing the text to support use cases like automating sales orders for retailers and CPG clients. It is developing these solutions for Indian clients since there is a wide variance in dialect, accents and languages in India. These solutions are ideally suited for clients with heavy usage of call centers and relationship management IVRs or call management applications.

It’s working with large federal institutions and diversified heavy-industry manufacturers in international markets to solve more complex problems using predictive analytics and Big Data in the Internet of Things (IoT) including Industrial Internet of Things (IIoT) such as:

– Predictive analytics in building & facilities management to improve equipment utilization, occupant comfort, climate control processes and gain financial efficiency

– Predict asset failures to augment asset management processes and avoid costly interruptions

– Predict performance (failures) of refractories products

– Optimize refractory product composition to conform to end-client specifications on quality & performance

– Forecast events to optimize reservations and resources utilization