As we notice, most companies and businesses have transformed their business models on digital technologies, but still, it needs a lot to be done than mere adoption of digital practices. Digital marketing has evolved as a major game-changer, with SEO playing a prominent part in attracting customer traffic to the website and sizeable lead generation.
SEO, which is Search Engine Optimization sounds common, simple, and easy to understand, but it is very critical in management to reach the expected results. Professional digital marketing companies which have skilled SEO team that scientifically manages the SEO procedures succeed in enhancing customers’ business.
The Brand Saloon—the Mumbai-based SEO and digital marketing company guided by its Co-founder, Jayesh Khandor—is one prominent name that has propelled the success dynamics of numerous business organizations. Jayesh has been a guiding pillar with a strong belief in digital innovations, successfully leading the team with inspiring determination.
The Brand Saloon offers a wide array of professional digital services, including integrated digital marketing, search engine optimization, social media marketing, display marketing, media planning and buying, affiliate marketing, mobile/video marketing, digital PR, web analytics, and more.
Insights Success team interviewed Jayesh, where he revealed the initial stages of his professional journey, including inspiration, basic logic at the beginning of The Brand Saloon, the struggles he went, challenges countered, and his vision of guiding the organization to its future goals and objectives.
Please brief our audience about The Brand Saloon, its USPs, and how you are currently positioned as one of the best SEO Solution Providers.
The Brand Saloon has been making waves in the SEO and Digital Marketing Industry for more than a decade now. We started out in the year 2008, back when digital marketing was far from being a buzzword; the idea of SEO was at a nascent stage.
The idea of starting with The Brand Saloon was to offer solutions to the brands and not just services. We stand out in the industry with the kind of results that we have delivered to the biggest of brands across industries, when though there is cutthroat competition and thousands of SEO and Digital Marketing agencies are making big claims. Our biggest USP is that we work with our clients and not for our clients. We take responsibility and hold ourselves accountable for the results.
Tell us more about The Brand Saloon’s offerings and what aspects make it stand out in the cutthroat competition.
At The Brand Saloon, we offer a range of comprehensive digital marketing solutions such as Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Writing, Digital PR, Media Planning and Buying, Video, and Mobile Marketing, and a lot more.
We think what sets us apart from other agencies is that we don’t follow the herd mentality. Instead, we focus on delivering out-of-the-box solutions through a customized approach that best meets our client’s requirements, often going beyond their expectations. It is precisely this approach that has helped us survive the cutthroat competition in the industry.
Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the SEO Solution space and how is Brand Saloon adapting to the change.
If you want to be one of the Top SEO Agencies and when you are dealing with a search engine like Google, in particular, you need to anticipate algorithm changes and adapt and implement your SEO strategies accordingly.
AI and ML have genuinely revolutionized the SEO solution space! Because of these cutting-edge technologies, search engines can now interpret visual content and voice search too. Our agency was ready to adapt to this change, and we have started incorporating AI for content optimization to further empower our SEO strategies.
Considering the current pandemic, what initial challenges did you face, and how did you drive The Brand Saloon to sustain operations while ensuring the safety of your employees at the same time?
The pandemic was challenging for sure, especially in the beginning when communication and coordination amongst the team members was proving to be a struggle while working remotely. But we overcame the challenge soon by arranging interactive virtual sessions and other activities for the team members, which also helped them, stay motivated in the circumstances.
This enabled us to keep our operations afloat despite the various hurdles posed by the pandemic. Even after we resumed working from the office, we ensured to follow all the necessary protocols to prioritize the health and safety of our employees.
We are glad to have a team that takes the challenges head-on and performs better when going gets tough.
What would be your advice to budding entrepreneurs who aspire to venture into the SEO Solution space?
Always optimize search for the users and not for search engines. Have loads of patience if you want to get into SEO solution space. Always be transparent with your client and set right expectations before getting the brand on-board for SEO services.
How do you envision scaling The Brand Saloon’s operations and offerings in 2022 and beyond?
We are planning to have offices in all Metro cities. We have representatives in several countries and now we have plans to start our operations in the Middle East and Thailand in 2022 and USA by 2023.
