Technogram: Spearheading Online Travel Businesses towards Success

With the advancement in technology, the tourism industry around the world is growing at an astonishing rate. A recent report from India Brand Equity Foundation says that the travel and tourism industry contributed 9.6% to India’s GDP in 2018.

In the current era, the tourism industry is not just limited to travel, leisure and business. Rather, it has vast branches which include medical tourism, educational tourism, environmental tourism and so on. While technology is helping the tourism industry gain momentum, it also has its own glitches.

Hence, Technogram Solutions is lending a helping hand to provide technological solutions to various travel websites. Currently, the B2B market is a cash-driven setup that makes a great niche to work with. But, due to the funding issue, people opt for B2C businesses.

Technogram is helping such B2B companies to reach out to as many people as possible. It ensures that end to end solutions are provided by enhancing the accessibility and searchability.

The company ensures that the end-users receive quick and accurate search results from the clientele website. A travel website should be more than just a tool. Rather it should be a platform for selling products and services.

The Pillars of Technogram 

Ashu Gupta and Sanjay Khurana are the Co-Founders of Technogram. Ashu has completed his Masters in Computer Science and is an IIT Roorkee alumnus. His career started from Trilogy and went on to various well-known travel companies like Via.com.

Overall, Ashu has an experience of 9 years of which the last 4 years were dedicated as Engineering Director of India and Southeast Asian Countries. Having worked for almost a decade, he understands the problems faced by the travel and tourism industry. That is when he and Sanjay came up with the idea of providing cost-effective and scalable technological solutions in the face of Technogram.

On the other hand, Sanjay has a Masters degree in Computer Science and is an IP University alumnus. He has 9 years of experience in IT out of which last 6 years was in Jabong with the last 2 years working as a Principal Engineer. Through his experience, he understood how a user navigates and interacts with the product.

Customer Oriented Services 

Technogram provides a wide range of services to its clients to enhance the inflow of the website traffic. Apart from generating leads, it also provides different tools which enable the end-users to browse smoothly. This makes Technogram’s products a one-stop-shop for all the travel requirements.

Ashu mentions, “We believe that a travel website should be more than just a tool for e-commerce, rather than a platform for selling products and services, a travel website should be used as a method to create customer engagement and create a lasting relationship on a global level.”

The clients of the Technogram can choose different features and tools depending on their requirements. Some of the planned features apart from basic functionality are:

• Agent Interaction tool

Furthermore, Technogram also provides responsive design capabilities that will allow more dynamic aesthetics and integration with mobile devices. This will enable an engaging, easy to navigate web experience while emphasizing on the product and service than the website itself.

Though Technogram’s major clients are from the B2B industry, the solutions and offers are for all kinds of business (B2C, B2B, B2E). “Today, our technology is supporting the business of over more than 2000 cr of transactions. We believe in a philosophy that response time should be less than 3 sec and we are successfully able to achieve this in both flight and hotel product,” adds Ashu.

Technogram’s Contribution 

According to Technogram, the travel and tourism industry is growing 20-30% on a yearly basis. In recent times, customers are opting for both, domestic and international travel. In order to cater services to these travelers, agents need solutions that can help them to answer their queries quickly.

But, the travel and tourism industry lack technology initiatives. It also lacks a data-driven approach, customized solutions, personalization and handling scalability and complexity. Such B2B companies face problems as keeping up with technological updates becomes difficult. With Technogram’s solutions, most of the complexity is incorporated in the system so that the client will face minimum problems.

Future Endeavors 

In the tourism industry, customization of services becomes an essential part. Each customer has their own needs and requirements. Technogram is keeping its customer satisfaction level high through constant improvement.

The company is building a complex rule engine that will help customization according to customer needs. It is also on a mission to provide cutting edge strategies and technology solutions for customers and partners in order to penetrate into the global market.

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