It is a widespread Indian tradition that whenever a guest arrives in our homes, after giving them water to quench their thirst, we also offer them a cup of tea. It acts as a rejuvenator. Whenever people––friends, relatives, acquaintances, or plain strangers––meet, they ask each other to have a cup of tea over which they can talk, ponder, and discuss anything.
‘Chaay Pe Charcha’ is the best way in a country with its myriad of languages, religions, and traditions to find common ground on which even matters of national importance could be discussed.
Why? Regardless of where you are in this vast nation with all its diverse colours, tea is the refreshing link that connects all hearts, compelling them to shed their coldness with its tasty warmth. This taste is as eclectic as India’s love for its diverse inhabitants. Each region of India presents a unique flavour, be it in its culture or cup of tea. Outsiders may be amazed, but all over India, people have tea as a health drink. Many of its ardent lovers even treat drinking tea as a rejuvenating exercise of mind, or Tea+Asana.
Behind Teasana’s profound idea is Founder and CEO Biswajit Tripathy’s this ingrained belief that tea can be a solution to erase barriers, break ice, and bring unity into this diversity. Thus, disrupting the beverage industry with its approach, Teasana envisions a world where the simple act of drinking tea becomes a profound experience of togetherness, joy, wellness, and interpersonal connect.
“We are dedicated to finding and making the best tea blends possible so that every time someone drinks Teasana tea, they have a pleasurable experience. We welcome innovation in all facets of our operations and are always pushing the limits of tea mixing to produce distinctive and alluring flavours,” says Biswajit.
As environmental stewards, Teasana is committed to sustainable methods, such as eco-friendly packaging and ethical sourcing, to reduce its environmental impact. The clients of Teasana are the centre of what the business does. It pays attention to their requirements and input, always aiming to go above and beyond their expectations while advancing tea’s health and wellness advantages. putting the health and mental welfare of their clients first.
Embodying the Essence of a Visionary Dreamer
Biswajit is a pioneering businessman with 28 years of experience in a variety of corporate jobs. He was driven to leave his corporate career as a senior manager to pursue his passion because he had a long-standing and intense love for tea, there was an endless variety of flavours to try, and there were health benefits to each. In addition to being a successful businessman, Biswajit is a skilled writer, painter, photographer, and artist who embodies the qualities of a visionary dreamer.
Biswajit’s brainchild, Teasana, has advanced the tea business significantly as a leader in health tea solutions.
Teasana has treated a broad range of illnesses using tea, including asthma, high blood pressure, diabetes, and thyroid problems. The company’s constant dedication to holistic well-being is demonstrated by its On-Demand Tea services, where they take pride in creating personalized tea blends that address each customer’s unique health needs.
Enhancing the Global Accessibility
Teasana’s products are currently available in 62 cities across eight countries, demonstrating its global reach and steadfast commitment to promoting the benefits of tea everywhere.
Biswajit Tripathy set out on a journey that went against the grain of the usual business path. After earning his computer science degree in 1990, Biswajit entered the business sector and embraced the 9–5 workday. But when success knocked on his door, he discovered that it was at odds with his own pleasure and drive.
In February 2000, when visiting a roadside tea vendor in Vijayawada, something unexpected happened that turned into a turning point. A chat with the proprietor of the tea stand let Biswajit realize what was lacking in his life and started a shift he had not anticipated.
Expanding the Horizons of Innovation
A project that the company is currently working on is the clinical testing of PCOS tea.
PCOS is a chronic condition that currently has no known cure. PCOS is characterized by the presence of multiple small cysts on the ovaries, irregular or absent menstrual periods, and an excess of male hormones (androgens) in the body. However, while the underlying disease cannot be eliminated, it is possible to effectively manage its symptoms.
Teasana has developed a PCOS tea that is more of an herbal infusion than a regular tea. This tea helps reduce dependency on medicines, which otherwise have many side effects like acidity, dry mouth, drowsiness, etc. The price is so good that anybody can afford it. Clinical testing of this tea will start very soon.
Overcoming the Flow of Hurdles
Teasana faced several difficulties from the start of her trip. Coming into roadblocks and problems is a natural part of starting something new. The difficulties it faced ranged from choosing reliable suppliers of raw materials and hiring service providers to set up the business to honing its mixtures. It seemed like there were always obstacles to go beyond.
The CEO met a number of people who dealt with comparable difficulties, and the organisation got insightful knowledge about what not to do and what not to follow. As a result, a network where he could mentor them was established; this network is still in operation today. He’s created communities where people trade recommendations and advice. Biswajit is still committed to learning new things all the time and sharing what he has discovered with others.
The corporation is adamant that the key to its success is its personnel. Teasana has put in place a number of crucial initiatives to foster an environment of empowerment, skill development, and growth among its staff members.
Striving in an Ever-Changing Technological Environment
Every element of Teasana’s business operations, including manufacturing, quality assurance, supply chain management, direct-to-consumer sales, customer interaction, sustainability, customer feedback, intelligent packaging, ongoing learning, and research into novel wellness techniques, is given top priority. For the business to be competitive, it is essential that it accepts these changes.
Teasana recognizes the role that technology plays in enhancing productivity, fostering new product development, and elevating consumer pleasure. To ensure that it stays ahead of the industry’s digital revolution, it continuously invests in cutting-edge technologies and adapts to the rapidly evolving technical landscape.
In his two years in this profession, Biswajit has seen incredible technologically driven changes. Every facet of the industry, including marketing, customer interaction, manufacturing, and distribution, has been completely transformed by technology.
Looking ahead, Biswajit has an incredibly motivating and ambitious vision for the company. Teasana wants to be a trendsetter in the beverage industry in India, changing perceptions and expanding the bounds of what’s possible in the tea and health domains.
With a constantly growing collection of tea blends to entice the senses and satisfy the wide range of tastes and preferences of its clientele, Teasana is well-positioned to continue being a leader in tea blending innovation.
Resonating with International Audience
A key component of Teasana’s future vision is its unrelenting dedication to using tea to promote wellbeing. With mixes that cater to a variety of health requirements and tastes, the company sees itself as a reliable companion on the path to improved health.
Teasana wants to become more well-known outside of India in order to spread its services to tea lovers all over the world. The company aims to influence the international audience by its dedication to authenticity, excellence, and cultural awareness.
The core of Teasana’s mission is to cultivate a thriving community of tea enthusiasts. Over a cup of Teasana tea, people from all walks of life will gather to share customs, tales, and cultural insights. Teasana sees itself as a centre for cross-cultural learning about tea.
It will be essential in informing customers about the health advantages of tea, its lengthy history, and its cultural value. The company hopes to develop a more knowledgeable and grateful tea-loving community.
Teasana’s basic commitment is inclusivity. The company embodies inclusion in all of its endeavours and is committed to making sure that its experiences and goods are accessible to individuals of all ages, backgrounds, and preferences.
Navigating and Thriving in the Dynamic Beverage Industry
Biswajit Tripathy offers insightful guidance to individuals who want to work in this exciting profession. He highlights how important it is to truly love drinks, and that love is what propels success in creating distinctive flavours and understanding the rich cultural history associated with the beverage industry.
It is essential to do in-depth research on customer preferences, industry competitiveness, and current trends in addition to having a solid understanding of the market landscape. In a crowded market, innovation, especially in flavours, ingredients, and packaging makes a difference and draws in customers.
In order to gain the trust of customers, Biswajit emphasises that quality is a non-negotiable and advocates for constant consistency. Adopting sustainability and adapting to consumer values are just as important as developing a strong brand identity that communicates values and distinctive selling propositions. As advised by Biswajit Tripathy, navigating and thriving in the dynamic beverage industry requires a number of key components, including learning from mistakes, a customer-centric approach, networking, compliance with industry regulations, financial prudence, adaptability, seeking mentorship, staying informed, and displaying persistence and resilience.
