India’s prominent and reputed conglomerate Tata Group is planning to open around 20 modern ‘beauty tech’ outlets that will be equipped with a brand-new shopping and service experience through digital skin testing for making the skin younger, virtual make-up kiosks, and premium products showcased elegantly. Tata group has focused plans for the expansion of the beauty sector in the latest retail bet and powered by advanced technologies including virtual try-ons and skin analyzers at kiosks.
The Tata Group has been active in numerous fields ranging from cars, jewelry, electronic goods, tea, salt, etc will now be entering the $16 billion beauty and personal care industry to compete against Nykaa and LVMH’s Sephora in India, one of the fastest growing economies in the world.
The age group of 18 to 45 years considered beauty enthusiasts, prefer buying foreign brands like Bobbie Brown and Estee Lauder’s M.A.C—form the target audience. The Indian conglomerate is already in talks with several companies for the supply of exclusive products to the new stores. Tata Group is looking for partnerships with Gallinee, Ellis Brooklyn and The Honest Company as some of the prominent brands.
