The dictionary might be defining the word Indomitable as ‘Someone who is impossible to overcome, overpowered, subdued, dominated, or vanquished; in short, the person is unconquerable.”
Although closely linked with Perseverance’s third tenet, the term indomitable conveys an even stouter idea of staying strong-willed, high-headed and sticking to your core beliefs and innate convictions against an avalanche of seemingly insurmountable odds.
It also exemplifies the ideal of rising above one’s own weaknesses and failures. Of course, a person possessing an indomitable spirit might get knocked down, but every time they bounce backs with re-augmented willpower and keep pursuing their goals.
Whichever their profession is, and whatever their short term aims are, there final mission is always achieving the zenith of success. Success in transforming their personal and their surrounding people’s and world’s present and future course into a progressive, positive, and prosperous times.
In the profession of digital brand management Swati Chakrabarty, Director of Operations in Candid Communication, Kolkata, is fast emerging as that indomitable spirit who is guiding her clients to that zenith of success in transforming the future of public relations, event management, brand communication, marketing, and brand management.
Candid Communication is acclaimed as a one-stop public relations, event management, communication and marketing agency par excellence which takes care of the ‘A-Z’ needs of its clients.
Swati reveals, “We are known for adopting, evolving, innovating, visualizing, strategizing, networking and delivering services with expertise. We have an enviable Pan-India footprint and a strong global presence.”
Candid Communication has a very strong media network connectivity all over India and abroad and this is one of its biggest assets. Candid offers a wide range of services to its clients that includes conceptualizing, planning, implementing and executing events, promotions and brand building exercises. The services also include providing comprehensive brand solution to its clients, target-oriented direct marketing strategies, digital marketing support, crisis management plans and so on.
Under the exemplary leadership of Swati, Candid works with professionals who are experts in their area of work. Swati shares, “We are adept at not only formulating tailor made plans, but also delivering quality work that is comparable to the best in our segment.”
In an interview with Insights Success for its latest edition of ‘India’s 40 under 40 Brightest Business Leaders’, Swati spoke about how she has achieved this tremendous success and trust in the heart and minds of Candid Communication’s global clients’, her eventful journey so far and her plans for her own self and for Candid Communication.
The highlights of that candid discussion is given ahead.
Please tell us about the saga of Candid Communication since its inception.
Candid Communication, established in 2003, has been a frontrunner in the industry since its inception and today, it is acknowledged as the largest public relations, event management, communication and marketing agency in the eastern part of India.
Headquartered in Kolkata, West Bengal, Candid Communication owns eight self-owned offices in the country and is connected to 41 cities in India through channel partners. It is also well-connected to USA and Australia through partnership networks.
Besides its office in India, the organization also has a wholly-owned subsidiary of its Indian entity in the United Kingdom – Candid Communication UK. This subsidiary has been endorsed by Department for International Trade (DIT), Government of UK in 2017, to set up business in the UK.
Candid Communication’s strength lies in its ability to provide 360-degree support to its clients on each and every aspect of brand-building so that it can compete and prosper in to-day’s increasingly competitive market.
Besides this, the agency also successfully plans and implements various PR, event and marketing-related activities in India. It has earned the distinction of conceptualizing and executing countless events in the USA, UK and Australia and has been praised for spearheading two of its own flagship events – Journalism Awards and Digital Impact Awards– with élan.
What was your inspiration behind venturing into the business arena?
My inspiration behind venturing into the business arena was my indomitable spirit toward the zenith of success in the first place. Being born and brought up in a non-metro city has made me strive more for success where the sky is the only limit.
My family and colleagues have supported me throughout. Since the early days, I had the realization of ample opportunities and talent which was lying inside me. I had to put in hard work, determination and dedication to sail through it.
What were the initial challenges that you had to surmount to ensure Candid Communication’s success rate to reach greater heights?
Initially, we had to struggle a lot to get the name of our brand out there and build credibility in the minds of the potential and existing clients. Brand building has taken my sleepless nights and efforts which can never be articulated in words.
One has to go through several ups and downs to reach wherever our aim lies. Thus, someone rightly said that there is no elevator to success. I have personally realized that taking baby steps/ one step at a time helps to retain success for an extended period of time.
What professional values and qualities do you think your clients value in you and your brand the most?
I think we have been able to keep our promises to each and every client and always tried our best to get things done on time. Whatever I do is filled with passion and dedication which I believe my clients can sense too given the feedback I always get. This is one of the many reasons old clients come back to us with work time and again.
What are the USPs that highlight Candid’s uniqueness in the industry you are catering to?
As a part of the PR industry, our USP is to serve the clients with A Category coverage pan India. We have been able to do the same for our clients in the United Kingdom (UK) as well.
As an experienced professional, what would you like to advice the budding aspirants willing to enter the business world?
Aspirants willing to make a niche for themselves in the business world will require an amalgamation of both smart and hard work to sustain themselves in the rapid changing world. Most importantly, there have to be multiple business avenues and several plans to deal with ace whenever a crisis situation occurs.
How do you envision Candid Communication’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations?
With the emergence of the budding technologies and right implementation of the existing ones, we as a PR agency have evolved to be one of the best in the eastern part of the country for the longest time now.
We have been successfully using different social media handles and features to practice our forte in the field of digital media on par with the traditional ones. For us, communication barriers have evidently nullified since the time we have started executing Digital PR.
This practice has revolutionized Candid Communication at large and has been helping us thoroughly in imbibing innovative ideations in work and delivering quality results.
