Indian clothing throughout the ages have changed and evolved multiple times. The country was one of the first places to develop and use cotton for manufacturing clothes. The primary source of motivation for Indian attires are taken from the temples in India and many monuments that are an epitome of human art. There have been various clothing trends in the country that have progressed through testing times and emerged glorious taking their place in the history.
Numerous segments of Indian clothing for male and female has been derived from garments like langota, lungi, sari, gamcha, and dhoti. Traditional clothing in the country mainly depends on the faith that people follow. Different religious group have distinct attires. That is what makes India not only a cultural hub, but an enabler for diversified lifestyle. Catering to this country with diversity is one such organization, Swarajshop Handicrafts.
It is a leading manufacturer of fashion jewellery on a global level. “We are a one-stop online portal for women-centric products worldwide,” says Mangesh Shinde – Founder of the company. Swarajhop is regularly exporting to countries like Canada, USA, Germany, UAE, Dubai, etc. The brand has surpassed its complete milestone in the world of designer jewelleries and sarees. The company has most trusted and prime selling brands across various marketplaces in India and abroad. “We have satisfied customers all over the world,” states Mangesh.
The company’s vision is to become globally recognized for women-oriented jewellery products manufacturer having to be known as one of the largest marketplaces online (an ecommerce platform) worldwide. “Our mission is to deliver the choicest quality products, with every client leaving with a smile on their faces. We glorify families at Swarajshop, as jewels often stay within families,” narrates Mangesh.
How it all began….
Swarajshop initiated its operations in 2010, as an ecommerce marketplace in India. The company was independently focusing on the manufacturing and supply of candles with a third-party delivery system in order to meet customer demands in the start.
In 2015, Swarajshops moved away from the third-party integration overcoming the reliance and dependencies by starting its own manufacturing with Copper Alloy for different pieces of jewelleries. This operation is based out of Malad, Mumbai which gives the company an edge over its competitors as resource availability and facilitation is optimum in the town.
When 2017 was around the corner, Swarajshop came up with a crafting design to cover every segment of jewellery fan by introducing the isolated mixture of alloy from Zinc and Mazak, to please the customers without having a price constraint. “We started this to maintain the purity of the jewelleries for our valued customers,” states the team of Swarajshop.
“With our focused research team who always strives to make Swarajshop the largest marketplace by meeting the trends in the jewellery business, we add value to the customer by enhancing their experience,” adds Mangesh. The company came up with different varieties of highquality beautifully crafted jewellery design by manufacturing the Big Kunden jewellery at low units for yielding high-quality results. All of this happened in 2019.
Currently, Swarajshop is happily continuing its business through its e-commerce marketplace with delivering countless smiles every day. Swarajshop is heading towards becoming India’s No.1 e-commerce marketplace for indigenous products, especially jewelleries that are manufactured in-house by the excellent team of artisans, working in Swarajshop. The company is planning to take their brand operations global, emphasizing on its jewellery business.
Dynamics of Swarajshop
Quality has always been a key factor for Swarajshop. It has been a core element for the company where its team wants the products to last while being continuously used without any tampering. Ensuring the highest quality standards are maintained, Mangesh likes to oversee the entire development and production process, from the first sketch to the final stroller.
Sourcing raw materials for the final products in the lockdown during the advent of Covid-19 was quite difficult for the team of Swarajshop. Apt design solutions were also not available when Covid-19 hit the streets of India. “It took a great amount of work for us to deliver high standard products to our clients in this ongoing pandemic,” shares Mangesh. The company suffered financially as well.
But Swarajshop made a great comeback. The team focused on the South Indian style designs for sarees which turned out to be the latest hit in the market and now the company is keen on pursuing that segment.
The team of Swarajshop guarantees that the customers’ personal information is protected when they surf the website of the company. The e-commerce platform stores the information acquired by customers on a secured server. Also, SSL is utilized for checkout process all the while keeping the billing info safe where no credit details are saved on its system. “We don’t share your personal information with any other third-party sources,” describes Mangesh
Swarajshop’s marketplace is growing at a normal pace and its team is driven to provide customers with an experience that is digitally rich and easily accessible. “We want to give our customers something extra, hence our approach is now more inclined towards customer delight,” concludes Mangesh.
