Market research is available as a service to help any company, service provider, individual, or organisation make better, more informed decisions. The more research is embedded in a firm’s strategic plans; the better equipped it is to deal with the changing environment within which it operates. It’s vitally important to adopt an ‘eye’s wide open’ approach to any market research project, which is why it’s often advised to work with a market research agency to ensure completely unbiased reporting.
Market research can reveal possible shortcomings in your product or services that, if remedied, would allow you to appeal to more customers and improve customer satisfaction. You may also discover opportunities for add-ons, product bundles, or other upsells that appeal to customers’ preferences and help you increase profits. Leverage the data procured through market research to propel your company to success in various ways; SPER Market Research has been a leading name in providing comprehensive research solutions to clients across various industries.
With a team of experienced researchers, SPER Market Research offers a wide range of research services, including data collection, clinician profiling, key opinion leader analysis, customised research, indication-wise pipeline analysis, opinion and perception insights, competitive landscape analysis, market-entry, sizing & forecasting, branding, satisfaction and loyalty research, behaviour usage & attitude, industry analysis, pricing research and usability testing.
SPER Market Research is a global market intelligence and consulting company specialising in pharmaceutical/Healthcare, Business to Business research (B2B), Nutraceuticals, Food & beverage, chemical, Information Technology, and many others.
The company’s research solutions are tailored to each client’s needs, ensuring they receive accurate and relevant insights to inform their decision-making processes. SPER Market Research provides high-quality research solutions that help businesses make informed decisions and stay ahead of the competition.
In an interview with Insights Success, SPER’s Founder and Director, Dr Upendra Nagaich, shares valuable facts highlighting the significance of SPER’s services in the market research space!
Below are the excerpts from the interview:
Dr Nagaich, what are the USPs that make SPER Market Research stand out as a leading Market Research Company?
Some of the unique selling propositions (USPs) that can make SPER market research company stand out are:
Breadth and depth of expertise: As a leading market research company, we have expertise in various fields, enabling us to provide customised research solutions to clients across different industries.
Research methodologies: We offer a range of research methodologies, including quantitative and qualitative research, in-depth interviews, online surveys, focus groups, CATI, CAPI, CAWI, PAPI, secondary research, social media, analytics and more, which provides our clients with a comprehensive understanding of their target market.
Timeliness and efficiency: SPER Market Research delivers research results within a quick turnaround time and can help clients make informed decisions faster.
Global reach: Our international research services include data collection, clinicians profiling, key opinion leader analysis, customised research, indication-wise pipeline analysis, opinion and perception insights, competitive landscape analysis, market-entry, sizing & forecasting, branding, satisfaction and loyalty research, behaviour usage & attitude, industry analysis, pricing research and usability testing.
We also provide clients with insights into international markets and help them expand their business to new regions. Customer-centric approach: SPER Market Research places customer satisfaction at the forefront of its operations by understanding its client’s needs and delivering research solutions tailored to their specific requirements.
What are the immersive benefits of the services that you provide to your clients?
SPER Market Research has served over 20 industries, with core offerings in Pharmaceutical/Healthcare, Business to Business research (B2B), Nutraceuticals, Food & Beverages, Chemical, Information Technology and other industries.
- Our company can provide tailored reports covering a wide range of markets to meet your specific needs.
- With our team of experienced and dynamic researchers, we specialize in conducting niche research that yields valuable insights for our clients.
- We are dedicated to delivering precise market intelligence, enabling our clients to make informed, data-driven decisions.
- At SPER Research, we are committed to providing our esteemed clients with top-quality market research reports, and we strive to offer innovative solutions that meet their unique requirements.
Being an experienced leader, share with us your opinion on how technology is transforming the research sector and what advancements can we expect in the future?
The research sector has already undergone significant transformations due to technology and will continue to do so in the future. Technology is helping researchers collect and analyse data from various sources such as social media, web analytics, and online surveys, providing valuable insights into consumer behaviour and market trends.
AI and Machine Learning technologies are automating data analysis and enabling researchers to process vast amounts of data accurately and efficiently, detecting patterns and correlations that might be difficult to identify through traditional research methods.
Virtual and Augmented Reality technologies create immersive experiences that can be used to test product concepts, packaging designs, and other marketing materials. Additionally, Blockchain technology is improving data security and transparency by providing a tamper-proof record of research findings.
Looking forward, we can expect further advancements in the integration of AI and machine learning technologies into research processes, increased use of virtual and augmented reality technologies in product testing and design, more automation for tasks such as data collection and analysis, and more sophisticated data visualisation tools to present data more interactively and compellingly.
Additionally, further developments in blockchain technology will continue to improve data security and transparency in the research sector. In summary, technology is bringing significant innovations to the research sector, enabling researchers to collect and analyze data more accurately and efficiently, and providing valuable insights into consumer behaviour and market trends.
What would be your advice to the aspirants who are willing to venture into the field of market research niche?
Many aspirants are interested in pursuing a career in market research and joining SPER Market Research as an intern, and here are some that we advise them during their period:
Develop a strong foundation in research methodology. To design and conduct studies effectively, it’s important to have a solid understanding of research methodology, which involves a wide range of techniques and methods, including surveys, focus groups, statistical analysis, and data visualisation.
Stay up to date with industry trends and technology: The market research industry is constantly evolving, so it’s crucial to keep up with the latest trends and technologies to stay competitive. You can do this by reading industry publications, attending conferences and events, and keeping your skills up to date.
Build a diverse skill set: Market research requires a wide range of skills, such as data analysis, report writing, project management, and communication. Developing a diverse skill set can enable you to work on various projects and with different clients.
Network with other professionals: Building relationships with other market research professionals can provide valuable insights and opportunities. You can attend industry events and join relevant professional associations to expand your network.
Be adaptable and flexible: Market research projects can be complex and challenging, so your approach must be versatile and flexible. Be willing to pivot your strategy and adjust your methods to achieve the best results for your clients.
Keep the client’s objectives in mind: Market research aims to help clients make informed decisions. Therefore, it’s important to remember their objectives throughout the research process to ensure that your findings and recommendations are relevant and actionable.
How do you envision scaling the Company’s scope and offerings in future?
We may scale SPER in future by diversifying its service offerings. For example, offering more market segmentation, competitive analysis, or customer satisfaction surveys can help the company attract new clients and expand its customer base.
Further, we can expand its geographic reach. This could involve opening new offices in different regions or countries or partnering with other market research firms in other locations.
As technology advances, new opportunities for companies emerge. Embracing new technologies like AI, machine learning, and data visualisation can enable companies to conduct research faster and more accurately and provide more valuable insights to clients.
Finally, fostering a culture of innovation can help us to stay ahead of the curve and continue to provide valuable insights to clients. Encouraging employees to experiment with new approaches and technologies, and investing in R&D, can help the company develop new services and capabilities that differentiate it from the competition.
Icon of Recognition
- SPER Market Research has been awarded as “World Most Trusted Market Research and Data Analytics Companies” by IndustryWired
- SPER Market Research has been awarded as one of “The 100 most disruptive companies to watch in 2022.”
- SPER Market Research has been awarded as “India’s 10 most leading market research company” by Insights Success
A Coherent Leader
Dr Upendra Nagaich is an accomplished healthcare research leader who has a blend of consulting and operational experience. He is a seasoned business leader with a successful track record of working in the healthcare and technology industry, achieving significant profitability goals, and driving increased revenue for organisations from the grassroots level. He has filed 13 Indian patents, published more than 160 high-quality papers in international and national journals, and presented papers at various national and international conferences and seminars.
Additionally, he has edited a handbook on “Handbook of Research on Advanced Pharmaceutics” published by CRC Press, A Taylor & Francis, United Kingdom. Dr Nagaich has guided 04 theses of PhD and 51 theses of M.Pharm. He is also on the advisory board of several National Industry Forums on Healthcare & Technology and actively promotes innovation across the industry.
Dr Upendra Nagaich has received many prestigious awards such as the Global Business Leader of the Year Award, 100 Most Impactful Healthcare Leaders – Global Listing at World Health & Wellness Congress, Young Scientist Award, Award of Excellence in Pharmacy, Young Research Pharmacist Award, and Young Performer Award.
Dr Nagaich serves as the National Secretary of the Society of Pharmaceutical Education & Research [SPER], India; before that, he was the Editor-in-Chief of the Journal of Advanced Pharmaceutical Technology & Research [JAPTR] for 13 years.
