Shibashis Chakraborty, The COO/CEO of Indus Valley, works with a mantra ‘Do different to get different’. He is fuelling growth and profitability through business transformation and turnarounds.
A Courier Boy to COO in just 17 years
Shibashis Chakraborty, the COO/CEO on a cycle. He does it to encourage others to live a simple life with high thinking!
- Former Deputy Director – Institute of Oriental Medicine, Moscow 2013-14
- Wellbeing consultant of Talise wellness, Jumeirah group, Dubai 2009-13
A Snapshot of Leadership
- Eight years international exposure (Mauritius, Maldives, Dubai, Austria, Moscow, Portugal, USA)
- He has worked for some of the world’s most prestigious brands, including Taj, Hyatt, Jumeirah, IVAC, and PFRU
- Professional learnings from Harvard Business School Boston, the Indian Institute of Management (IIMBx) in Bangalore, and Franklin Covey in the United States
- National Operation of 200+ team in Wellness, Healthcare and Hospitality Industry, and Global market
Brand builder, Leader producer
His rewards and awards are as follows,
- ASSOCHAM, India has given the National Award for LEADERSHIP EXCELLENCE 2020 in the AYUSH sector
- Was a keynote speaker in “European Nutrition Conference” in Dublin, Ireland (June 2018)
- His article was published in European conference journal, 2018
- Was a keynote speaker in National Institute of Technology, Nagpur, 2017
- Was a speaker in Times of India event – Health Care pioneer of the EAST, 2015
- His interview was featured in the Japanese health magazine DANDO, as well as Yoga Life DUBAI and Sori o swastho Kolkata
- He has been featured by Dubai ONE TV, Physique TV, Russian TV – Moya Planeta, Lebanon’s MBC TV, and NEWS TIME TV – Kolkata
Shibashis brought up in a green city of Bengal called – Chittaranjan. Since high school, he got inclined to learn and read Swami Vivekananda, which eventually became guideline for his rest part of the life. Since school level, he only wanted to be different and do different, that reflected in his career where he started journey as a courier boy (Hotline courier, BB Ganguly Street, Kolkata).
He used to distribute letters door to door on the street of Salt Lake of Kolkata. His passion for human body, mind, emotion, and spiritual levels pushed him to enter the wellness industry. As soon he completed his physical therapy course, he got opportunity to work at Touch and Glow, swabhumi.
His eagerness to work with Naturopathy brought him opportunity to work with the finest wellness centre of Kolkata – Sanjeeva. With his sparks of being different, he quickly moved up as trainer, so his leadership journey started since 2004. He had the hunger to do more, reach high, and explore human potentiality. So, he did not stop being a trainer. He left the job and opted for Yoga teachers training, and then the new era started.
He became Yoga teacher for southeast Asia’s best hospitality chain – Taj Group. From Goa to Mauritius to Maldives, he was with Taj group for near three years. While with Yoga teachings, he was developing his management and leadership skills. There is a saying that ‘when you are ready universe will give you an opportunity’, so it happened.
He got opportunity to work with the best brand of middle east- Jumeirah as wellbeing consultant deputed at Dubai’s best wellness centre – TALISE. There he started growing day by day as a leader because he took up three management roles on shoulder along with basic responsibilities as wellbeing consultant.
His mind set to do different was always there. By 2013, he had begun work on a pre-opening project in Moscow with PFRU university to build an institution of oriental medicine. As per his plan to come back to mother land, India, he was still contouring the world. He moved to India during 2014 with Hyatt Group. After successful two years, he got a call from the founder of IVAC group, Mysore, to lead the hardcore authentic ayurvedic brand. He opted for it as his growth mindset and tune of ‘Do Different to Get Different’ still alive within him.
He informs that, though his career is based on one aspect, his quick mastery of people management art brought him success. He says, 85% of business management secret is hidden in the art of people management. Early in his career, he was fortunate to have good mentors, and being a quick learner, he adopted those best skills, which many career seekers does not focus on.
His passion is to help people achieve their target of life. Shibashis is a master/guru in this art. So, under his leadership company and employees saw tremendous growth within a short span of time.
Now with IVAC Ayurveda group, he is analysing business only with numbers and developing people to lead culture change. It has been his hobby as leader. His formula is – right decision at right time, right people in right place, right product to right market segment in right price. He innovates through balanced and logic keeping goal driven approach.
He is building road map for organizational transformation, exceeding owner’s expectations deconstructing businesses, leading multi-site hospitality and wellness operation, product house, innovative product launch across the globe, analysing competitors, introducing new innovative concepts of process management. Creating value proposition for people, products, and services. Hiring and mentoring future leaders, developing customer service standards and operational policies.
He is a master in the art of people management, creating blue ocean, new market penetration, delivering value through others, relentless bottom-line driver, influencing stakeholders, policy formulation, team/talent management, client delight, R&D, L&D, BD, sales marketing, negotiation. Shibashis organized many Yoga and wellness workshops for various governmental and non-governmental organizations in India and abroad. He is a passionate Yoga teacher, having Yoga followers in different parts of world.
He introduced new systems like – rewards against GOP, open cap incentive for executives, educate customer for automatic sale, connect customer digitally/emotionally/physically, distance detox kit, and Re-positioned the brand.
His need-based education is as follows
- 2019-2020: Management Essentials, Harvard Business School, USA
- 2018-2019: Micro Master Business Management, IIMBx (Indian Institute of Management), Bangalore
- 2012- 2013: Soft Skill Management Courses on Leadership Knowledge Center, UAE
- 2011-2012: Great leaders by Stephen Covey, USA
- 2009-2010: 1st,2nd step of leadership, UAE
Achieving the Dream
From childhood, Shibashis wanted to work with human body and mind. So, Yoga and Ayurveda were the perfect subject to deal with where he was able to ensure holistic healing to all people. Now, he feels that his birth was just for this work only.
Navigating Tough Business Times During Pandemic:
It affected the business same as others, but by changing focus on right five things as a leader, Shibashis made the organization overcome those challenges.
Those are,
- Building trust and hope among team members that dark days will never stay long, so use these dark, challenging days to evolve as a much better professional. When bright days come then, they can conquer the world
- By changing marketing strategy from global to local
- By ensuring a single lead of business is converted
- By keeping good emotional connections with its regular customers
- By developing efficiency of team members during low business flow
Under his leadership IVAC group’s awards in recent past:
- 2020: ASSOCHAM India has named IVAC the Best Ayurveda Centre of the Year.
- 2020: IVAC received travellers’ choice certificate from TripAdvisor
- 2019: IVAC received premium certificate from European wellness audit institute (EPWS), Germany
- 2019: IVAC joined the International Federation of Hospitals (IHF)
- 2018: IVAC became member of Confederation of Indian Industry (CII)
- 2018: IVAC was named one of India’s top wellness firms
- 2017: IVAC received Travellers’ choice certificate from TripAdvisor
- 2017: IVAC received ISO 9001-2015 certificate
- 2016: IVAC was named one of the top Med Spas in the country
Splendid Advice
The Mantra “Do Different To Get Different” has been key of his success full career hence he wants to spread this working mantra to all working force around through this splendid platform Insight success, then only the name of the magazine would carry its true essence – says Shibashis.
