Catering comprehensive solutions to the automotive industry, one-stop shop for the all the engineering requirements across the globe; Satyam Venture Engineering Services (Satven) is one of the leading companies. Mr. Rao S Vadlamudi is the founder CEO of Satven. Since its inception, the company has been consistently delivering quality services efficiently with complete data confidentiality in a cost-effective way for its customers. To get more insight about Satven’s high value services and uniqueness, we bring you an exclusive interview with Mr. Rao.
1) Kindly brief us about your consultancy.
Satyam Venture Engineering Services (Satven) was established in the year 2000 with a singular focus & objective – to cater to the varied & complex design & mechanical engineering needs of the automotive industry. The company has today grown multifold to become one of India’s leading automotive engineering companies.
Satven’s clientele currently consists of 75 active customers worldwide – this prestigious list includes 9 of the top 10 global OEMs and 9 of top 20 automotive Tier-1 suppliers.
Satven provides comprehensive solutions to the automotive industry that cover a wide range of engineering activities, including but not limited to Product Design & Development, Full Vehicle Crash, NVH, Durability, Value Analysis / Value Engineering (VA/VE), Dimensional Management, Sourcing, Manufacturing Engineering, Mechatronics, myriad non-linear and linear FEA, Competitive Benchmarking, Knowledge Based Engineering (KBE), Computational Fluid Dynamics (CFD) and Multi-Body Dynamics (MBD).
Satven has established a leading-edge Mechatronics Lab (with SIL/HIL/MIL Testing, MBD Development, ECU & PCB Design), adorned by upgraded technology and provides Digital Manufacturing Solutions covering Plant Layouts, Process & Plant Simulation for processes like moldings, stamping, welding, painting & assembly and ergonomic studies
2) Brief us about the Founder/CEO and his/her contribution towards the upliftment of the consultancy. What was the source of inspiration for your consultancy to be a pioneer in the Engineering Consultants segment?
CEO, Mr. Rao S Vadlamudi has been successfully driving the growth of Satven since its inception and has a successful track record of delivering high value-added services to major OEM and Tier-1 suppliers around the world.
He was the Vice President at Venture LLC, USA, playing a key role in corporate business planning and development. He was also instrumental in developing the joint venture between Venture LLC, USA and Satyam Computers, Hyderabad (now Tech Mahindra).
Satven was the first to set up an Offshore Development Centre (ODC) in India for Global Automotive customers in its early stages.
3) What are the distinct products and services provided by your consultancy, setting you apart from your competitors?
Satven supports the complete product lifecycle and renders Design Engineering Solutions covering Concept Design, Full Vehicle & Sub-system Teardown, Competitive Benchmarking, Product Design, Product Engineering, Product Validation & Verification, Application Engineering, Value Analysis/Value Engineering, Dimensional Management, Should Costing, Tool & Die Design, and Manufacturing Engineering Services.
4) What are the key attributes that helped your consultancy to overcome the challenges?
Commitment, Innovation, Integrity, Respect for people and Trust, high-quality standards & efforts towards continual improvement have been the key attributes for Satven in evolving and emerging as a strong and trusted Design & Engineering Services partner for global OEMs and Tier-1 and Tier-2 suppliers.
5) What is the current scenario of Engineering Consultation industry, from your point of view?
Stringent compliance, optimized fuel efficiency, improved emission levels, lower costs, faster turnaround, Geo-specific vehicle configurations, Driverless Vehicles , Electrical Vehicles are the new growth corridor for the Automotive Industry. OEMs are expecting valuable contribution from Design & Engineering Service providers in these emerging technology areas whereas there are only a few services providers who are up to the mark to take up those challenges in totality.
Satven’s strong penetration across the globe and a treasure trove of 18 year experience across product domains makes it an ideal partner to work collaboratively with customers towards new technology development.
6) With the massive advancements in the Engineering industry, what are the opportunities and challenges evolving with it?           Â
Automotive industry is ripe for disruption and the game-changing disruption is already happening, however there is still no integrated perspective how it will shape up in the next 5 to 10 years.
It will be interesting to see how this disruption will affect traditional vehicle manufacturers and suppliers, potential new players, regulators, consumers, markets, and the automotive value chain.
A paradigm shift in the industry is already creating opportunities for new entrants, Mobility providers, tech giants and specialty OEMs and increasing the complexity of the competitive landscape
New disruption will inevitably force traditional car manufacturers to compete on multiple fronts.
7) What are the benefits gained by your clients while doing business with you?Â
- Extended teams with the right skills to suit our customer’s budget and time constraints
- Continual improvement
- A marked reduction in design & development cycle times.
- Neutral identity
- Global presence
- A one-stop-shop for virtually all engineering requirements.
8) What is the role of your employees behind your consultancy’s success? How do you keep them motivated?
Our associates are committed towards building a sustainable relationship with our clients through continual improvement in our services and providing best-in-class solutions that truly sets us apart from our competition.
Satven has a robust Rewards & Recognition (R&R) Program which is implemented at the global level. We believe that R&R is a powerful communication tool that proliferates & helps assimilate the most important outcomes people create for our business. It is a potent reinforcement process of actions and behaviors that the organization would want to see repeated. Our rewards range from individual monthly rewards to quarterly team rewards. These rewards are meant to recognize Satven’s shining stars for their technical competence & people management skills and to felicitate them for instances where they went beyond the call of duty.
9) What would be your advice for the budding startups and entrepreneurs in the industry?
Focus on making your customer more interested while you’re sharing your knowledge, your passion and your experience to help them solve their business problems. Ensure you’re paying attention to your customers’ needs, Building rapport creates trust and credibility. Make sure there’s something special about your product or service other than the price.
10) Brief us about your consultancy’s future perspectives.
OEMs are now focusing more on safety, usage patterns, Infotainment, advanced driver assistance systems, regulatory compliance for emission, supplier ecosystems, price etc. and the convergence of internet, mobile technology, machine learning and ever changing customer demands are making the game even more interesting and challenging.
We see a lot of opportunity for growth which is allowing Engineering Service providers like Satven to lead the disruption rather than fearing of the same.
