Lifestyle today is an amalgamation of various parameters. It includes dressing, accessories, beauty, and health. Since these reflect the persona of an individual, it is very important that these products are par excellence. With competition in the field of fashion, beauty, personal care and health, one needs to do things differently to become a global name.
One such designer fashion house that has revolutionized the fashion industry and has chosen to stand apart is Opulence Global, under the able leadership of Sanaz Hooman, Senior Vice President and Chief Designer.
Sanaz is an International Business and Marketing graduate, in her hometown of Toronto, Canada. During her education, she received a scholarship to further her studies in international business and trade in Japan. It was that very trip to Japan that inspired and evoked her passion for world culture, and international business.
Born into a family of entrepreneurs, Sanaz founded her own company at the tender age of nineteen, delving into the world of fashion and client care. She spent her early 20’s learning about MLM and entered her first MLM business in 2002 and quickly developed her business as a distributor. With over two decades of business experience, she eventually left the sales field and took a position in 2006 with Opulence Global, while they were still in their infancy stages.
With hard work, dedication, and perseverance Sanaz eventually rose to become the Senior Vice President and Chief Designer at Opulence Global. Established in 2005 as Global Wealth Trade Corporation, Opulence Global is Canada’s largest designer fashion house dedicated to design and manufacture products that impact your life. Opulence Global’s mission is to provide clients with an optimum lifestyle, optimum beauty and optimum health.
Opulence Global’s wide range of lifestyle products comprise their FERI and POSH fashion pieces, which include fine 950 silver jewelry and luxurious red-carpet collection, handcrafted 100% European made leather shoes and bags, high-quality sunglasses and much more. Their spa-grade anti-aging FERI Flawless skincare regimen is designed to provide people with a simple solution to address aging skin issues and improve the appearance of the skin. Through the development of FERI Flawless, the research team has discovered the remarkable power of Microsilver and Norwegian Spruce Tree extract, two key proprietary ingredients used extensively in Opulence Global’s personal care products, FERI Microsilver Protection Toothpaste, FERI Microsilver Protection Natural Spray, POSH Captive and Sensual Body Wash + Shampoo and Conditioner.
In health, Opulence Global has harvested one of nature’s most powerful antioxidants – lignans from the Norwegian Spruce tree grown in Finland are manufactured to become Fountain of Life, to help protect and preserve well-being by addressing the free radicals causing oxidative stress in our bodies.
Through social selling and sharing Opulence Global provides its partners with a state-of-the-art online shop loaded with the finest fashion, personal care and health products exclusive only to Opulence Global.
Anyone can do it anywhere in the world even with no experience.
Opulence Global is best known for developing leaders and creating full-time income on a part-time basis in record time. If being consistently recognized for achievements and being able to receive residual income from over 200 countries and territories is what you are looking for, then you are in the right place.
Living an opulent lifestyle is no longer exclusive to a few privileged people. If you have the will, Opulence Global has the way.
The Inspiration
Sanaz Hooman’s family is her biggest inspiration. Arriving in Canada as an immigrant when she was a little girl, with her family in pursuit of big dreams and new hopes for the future, she saw the hard work and dedication her parents put into building a life for her family. Their work ethics inspire her every day. Knowing and seeing the lives of entrepreneurs grow and evolve over the years from the work that she does is also very motivating. Sanaz asserts that is at peace at the end of a long workday, knowing all the efforts she put in are making a difference in the world.
Challenges Faced
Growing any business has its own challenges, there are standard ones such as building your brand image and creating impeccable products, developing a loyal customer base, and assembling the right support system for the business. Being an international business, Opulence Global also encountered these challenges on a global scaled such as logistics matters, regulatory restrictions, and localized market expansion complications.
“If it exists, make it better; if it doesn’t exist, create it.” Opulence Global’s Founder/CEO, Ramin Mesgarlou’s philosophy, which Sanaz applies when faced with adversity. Creating new ways, thinking outside the box and rising above all the challenges that come your way.
Travelling around the world, being on the ground and fully immersed in the local culture, also allows her to understand their challenges and better able to work out solutions for each localized problem when Sanaz is back in the office.
During her 15 years with Opulence Global, she learned many lessons and developed a set of leadership skills she may not have otherwise.
Effects of the Pandemic
The pandemic has most certainly affected Opulence Global and brought on its own set of challenges. Under the leadership of its Mr. Mesgarlou, Opulence Global was able to thrive and had a record-
breaking year in the middle of the pandemic with revenue growing 364%. Opulence Global’s e-commerce platform, allowed them to run their business virtually, servicing their customers worldwide with minimal interruptions when most of the world was under stay-at-home orders.
The pandemic inspired Opulence Global to create products that help support well-being, making microbe cleansing a proprietary in their product development. Since then, they have further expanded their FERI Microsilver Protection line, which now includes the natural spray that cleans the microbes off their cloth face masks in between wash. Opulence also has a hand and body moisturizer releasing soon, utilizing the micro cleansing power of Microsilver and the antioxidant power from the lignans found in the Norwegian Spruce extract. Furthermore, Opulence Global has a new product in development to complement one of their top-sellers, the FERI Microsilver Protection Fluoride-Free toothpaste completing their oral care line. Microsilver is non-toxic making the products family-friendly.
Essentials of Being an Inspiring Business Leader
Passion. Enthusiasm. Integrity. And your reason. Sanaz believes everyone should have the opportunity to thrive. When you are driven by passion, work is enjoyable and you are able to work harder and even more devoted, she advises. There will always be bad days. “Your passion and enthusiasm will help you wake up in the morning and get to work. And never, ever lose your integrity, like trust – once it is lost, it is very hard to regain. And last but not least, as the CEO of Opulence Global always says “Your ‘why’ should make you cry.” What that means is that you are so emotionally attached to the reason you started your business journey that when you think about it, it makes you cry. When in doubt, remember why you got started,” she emphasizes.
Advice for the Young Generation of Entrepreneurs
“Entrepreneurship has massive rewards for personal growth and development, it is about challenging yourself, being open to new opportunities, evolving and adapting to the ever-changing world. Entrepreneurs are leaders. Lead with strength, lead with passion, lead with conviction. “Failure is not an option,” describes Sanaz.
Views on Innovation
“Innovation means growing, creating and evolving. It is about creating new products and creating new ways for business to grow. “For example, when we created the Microsilver and Norwegian Spruce Tree extract infused FERI Sterling hand and body moisturizer, it was about providing a complement to hand sanitizers in supporting the microbe cleansing process.
We are leading our product development with these proprietary ingredients, using state-of-the-art technology on our e-commerce platform to improve the quality of lives of our consumers worldwide.
In business, we have adapted to the stay-at-home economy and created global virtual products and business showcases to share the benefits of our products and distribution opportunities worldwide without leaving the safety and comfort of our customers’ homes,” said Sanaz.
These are some of the innovative ways which Opulence Global has been able to work, to create a better environment for its partners, giving them security, giving them opportunities, and most importantly giving them products that create opportunities for them to grow and create a niche in their marketplace. For example, the home diffusers that Opulence is researching on, is inspired by the notion that more and more people are going to be staying in their homes and the increasing awareness of creating a more comfortable home for themselves.
