For a continuously breathing heart, pure air is the luxury it cannot survive without. However, increasing pollution is making that luxury hard to find in almost all outdoor settings. That is when we crave that sweet, soothing, soft, fresh, and pure homely warmth under the ceiling fan, in front of the table fan, or cabin fan. Conditioned air might pretend to be cool, but it cannot give that feeling of freshness that our fans gives to our tired hearts gasping for their share of pure breathing luxury.
When it came to ceiling, table, or cabin fans, the only glitch ever had, had been no variety, no aesthetic beauty, no sense of creativity, and no pleasant artistic looks. All the fans looked the same old lame, dull, dusty, greasy, in many cases noisy and slow (like carrying a weight), boring and aged. What was more, they consumed a lot of electricity and provided less or little comfort. Many of them were unbranded, or of some local low branding, or if branded with a very limited warranty.
Sachin Kukreja and Nisha S Kukrejah’s journey began in 2012, whence the industry was devoid of any aesthetic options in the ceiling fans category. All fans were purely functional and there was no concept of design or luxury. Sachin and Nisha wanted to change the trend and fashion something refreshingly novel.
Sachin shares, “So, we planned to plug that loop with a good range of almost 60 designer fans that were high quality, unique, and with warranties that were never heard of in the industry!”
And thus out of a breathing heart’s luxurious desire for pure air was born Luxaire Luxury Fans, Founded by Sachin and Nisha. The low-energy lights, remote control, and 50% energy savings were a pioneering effort, in this category of Ceiling Fans with a clear focus on Patented or Quality Design. Slowly over the years, the Luxaire Designer Fans collection has reached a massive size of ~780 SKUs – this is now…
India’s Largest Designer Fans Collection
Through Luxaire, Sachin and Nisha supply designer fans collections to high-end residences, the owners of which are top echelons of society, along with professionals and individuals with a taste for good design or luxury products. There is an easy way for well-heeled clients, without much time, today to purchase online through our official website – Luxaire.in.
They also undertake bulk export orders from UAE and Hotel Resort Chains in Maldives, Seychelles, and Vietnam in South Asia simply because otherwise the market is flooded with mass market Chinese fans – that has filled the markets everywhere.
They have a few dealers across India for clients, who want a ‘touch and feel experience’ before their actual purchase. Nisha adds, “We have welcomed several Celebrities, High-end residential owners, or Franchise dealers to visit Luxaire’s Bangalore Experience Centre, which also happens to be India’s largest display of Decorative and Designer Fans.”
Luxaire Refreshing Mentality
Speaking about their professional qualities and values admired by everyone, Sachin says that they are very dialogue-oriented and engage in freely consulting with all their clients by offering a professional solution and not a typical ‘Fan ki Dukan mentality.’
“We rarely get any service issues thanks to, the best quality products that we offer, and still, in case of any difficulty, we are accountable to our clients with a speedy resolution,” reveals Nisha.
National Brand’s International Flavours
Regarding Luxaire’s USPs which position the firm as one of the best product, service, and solution providers, Sachin says that at present they have the maximum collection of original fan brands under one roof i.e. 780 SKUs with the highest after-sales service warranties – up to 15 years.
Sachin adds, “There are unique Chandelier ceiling fan choices for small Puja rooms and walk-in-wardrobes to Superking-sized fans popular today in Hotels, IT offices, Food courts, or in a Leisure Club Lobby.”
Increasing the range of Luxaire’s exclusive products over the years, its clients now have the same choice and international flavour, as they would, if they were to travel to Europe or the US for their Luxury home shopping.
Trendsetting Fashion and Lifestyle
Nisha mentions that considering the current industry scenario, there are some challenges that they face, and yet drive Luxaire by overcoming them. “Luxaire is in the fashion and lifestyle industry, so we always have to be one step ahead of the market and estimate trends much in advance,” informs Nisha.
Moreover, what was popular a few years back may not be in demand now and the cycle could repeat in a few years. Hence, planning and supply chain management is crucial.
In their advice to budding entrepreneurs who aspire to venture into the fashion and lifestyle branding space, Sachin and Nisha reveal, “When you focus on the customer, you can be a winner in this industry or any for that matter.”
Exploring New Shores
When asked how they envision scaling Luxaire’s operations and offerings in 2022 and beyond, Sachin says that Luxaire Luxury Fans would continue to offer Design First and Technology first Fans in the future with a focus towards new regions and geographies. He adds, “Our prices are also becoming more economical for first-time new home buyers.”
While Nisha says, “Our pricing is very attractive for new dealerships and clients who make bulk purchases. This has opened up a whole new world for us,” in conclusion.
