Mumbai, 24 February, 2020: Saatchi Propagate (formerly L&K Digital), the new-age communication specialist agency of the Publicis Groupe, has bagged the creative and communication mandate for Harappa Education, India’s first online learning institution.
With digital and social media at the core of its brand-building efforts, Saatchi Propagate will work closely with Harappa, to help establish their leadership in the disruptive, fast-growing category of professional skilling.
Shreyasi Singh, Founder & CEO, Harappa Education said, “We are thrilled to have found a dynamic partner who understands the nuances of the category and the landscape we operate in. Saatchi Propagate’s creative approach, insightful team and focus on driving business outcomes gives us great confidence about partnering with them for our brand-building journey. We look forward to a long and rich partnership.”
Priya Jayaraman, CEO, Saatchi Propagate said, “We are already excited about making the right connections for Harappa. Their learning platform for developing the right workplace habits — that lead to organizational success and better careers — is about more than just creating great content. It actually gives us the opportunity to impact the lives of so many people who can benefit from Harappa’s innovative curriculum. An absolutely fabulous Harappa team is icing on the cake, and we look forward to making this an enjoyable journey.”
About Harappa
Established in 2018 by pioneering higher educationist Pramath Raj Sinha and Shreyasi Singh, Harappa Education is an online learning institution that aims to become a high-quality learning destination for young professionals, regardless of their area of specialization. Its unique curriculum of 5 Habits and 25 Skills, delivered through an engaging “online-first” approach, addresses a core gap in higher education: that the cognitive (how to think, reason and problem-solve), social (how to communicate, influence and build relationships) and behavioral (how to grow, act and lead) skills that drive professional success isn’t offered by formal higher education curriculum. Harappa aims to address this need at scale, leveraging the most innovative digital learning technologies and online pedagogical tools.
About Saatchi Propagate
Saatchi Propagate is L&K Saatchi & Saatchi’s new-age specialist, digital creative agency with offices across Mumbai Bangalore and Delhi. Saatchi Propagate’s approach to brands and communication operates at the cusp of changing user behaviour to enable business outcomes. Some of the agency’s clients include Max Life Insurance, Intuit Quickbooks, Practo Healthcare, GE Healthcare, ESPN Cricinfo, Wipro, DailyHunt, Google India, Amazon India, P&G among others.
For any media queries please contact:
| For Harappa Education: | For Saatchi Propagate: |
| Shantha Shankar | Neeti Nayak |
| shantha.shankar@harappa.education | neeti.nayak@publiciscommunications.com |
| +91 98842 33411 | +91 80800 45879 |
