Market research is the process of assessing the feasibility of a new service or product via direct consumer study. Market research enables a firm to identify its target market and obtain views and other input from customers on their interest in a product or service.
Market research is the base of a new business and helps develop existing businesses. These companies help create awareness about the updated market and guide businesses. One such market research company that is providing the right knowledge to its clients and helping in upscaling their businesses is Rushi Market Research.
Read more to get a gist of what this market research company does.
Brief us about the featured person and their journey in the market research space.
Mr. Krishnakant Panchal, Founder and CEO of Rushi Market Research is young, enthusiastic, and innovative in the field of Market Research. Rushi Market Research Services is a Marketing Research and Consultancy firm, incorporated in 2012, with team and expertise to provide the best Market Research Assistance to the companies of different Sectors.
What is the current industrial scenario of the Indian market research space?
Recently, due to Covid -19, the Indian market is facing many problems. Most industries are not working or are partly working. New business cannot be started in the Indian market until the market stabilizes.
What are the dynamics of technology in the market research space?
In market research, the last five years updated new software and online market research activities due to which we can know about the market in less time.
How has the ongoing Covid-19 pandemic influenced the global market research space?
Due to Covid -19, not only market research industries but also all other industries faced problems and most of the industries are closed, though some are partly operational.
As a market research company, how are you helping your clientele?
Due to Covid-19, people’s habits and requirements changed. With market change, we can help the client be aware of recent market changes and requirement of the people.
What would be your strategic approach to scale your business in 2021 and beyond?
At present, we are mostly working from home and strategic approach online; later we will take a decision based upon the market condition.
What would be your advice to budding entrepreneurs who aspire to venture into the market research space?
As per my opinion, people have to stop new work and businesses. When the Covid-19 problem is solved, then people can start thinking of starting new businesses.
Where do you envision yourself and your company to be in the long run and what are your future goals?
We have already decided that my family and our company being based in Gujarat, we will work all over the world from Gujarat.
How is market research helping businesses grow in these difficult times of the pandemic?
With more than 15 years of Market Research experience the market research company is widely recognized for its commitment to serving clients while staying friendly to the market. We have a history of excellence and dedication to our clients, providing professional and high-quality market research services across India.
Rushi Market Research started in 2012 in Gujarat and has covered more than four big cities across India.
Our company was founded in Ahmedabad, Gujarat, India in 2012 as one of the first whole market research services in the region. In 2012, Krishnkant Panchal established the company and broadened its scope to serve more clients.
