Isn’t life a celebration? There is an utmost need to celebrate professional or personal accomplishments, which are fruits of discipline, determination, and hard work. It can definitely give some enjoying moments from every day’s dull and boring life and can boost the mood, reduce stress, and can recharge for the achievement of the next ambitious goal.
That’s why partying is important, as it reflects an overall attitude of gratitude and gives us a chance to explore the things that we have, other than what we don’t have. As we all human beings are social animals, by partying, we can bond and get to know each other with more people approaching and having fun which is one of the essential parts of socializing. A company of lovely and best-hearted friends who loves to laugh and have fun with tasty, mouth-watering food are enough to boost the mood, reduce depression and can create unforgettable memories of life.
But just imagine, if you don’t know at which instant and place the party is organized, then all your precious moments can be turned into a big blunder. You will waste all your valuable time in searching for the party place, in a confused state of mind and enjoying nothing at all. So, it would help if you definitely had someone who has the clarity about the party arrangements all across the happening places.
And here is a youngster who is there to solve all your problems with his one-of-a-kind idea. Rishikesh Kshatriya, a Bachelor of Business administration, is a perfect example of a youth icon and nightlife event locator, who has established a platform named BOYOG, Be On Your Guestlist, for party enthusiasts and even event managers to let them discover upcoming party events in your hometown, access guests lists and purchase tickets.
In an interview with Insights Success for its edition of ‘India’s 40 under 40 Brightest Business Leaders, Rishikesh spoke about the complete story of his most unique business idea, his inspiration, struggles, valuable traits, uniqueness and how he is using emerging technologies to take BOYOG all over India.
Please tell us about the saga of BOYOG since its inception.
Many times, party enthusiasts have no idea about when and where nightlife events are being held. The lack of clear information about club events, concerts, and gigs creates confusion among party lovers. To solve this problem, I started BOYOG- Be On Your Own Guestlist, in 2022, with my experience in the events services management industry. The app allows party lovers to browse through the best upcoming events in their hometown or when travelling. We offer them the easiest way to access the guest list, purchase tickets and reserve bottle services.
What was your inspiration behind venturing into the business arena?
I think this is quite an unorganised sector. Youngsters are often unaware of the locations of exciting nightlife events happening around. Also, there is a lack of use of modern technology in nightlife entertainment, as tickets get booked manually. A lot of time is wasted in manual bookings of tickets which often results in long queues outside clubs and events. All these problems inspired me to establish a platform that can satisfy every party enthusiast’s needs.
What initial challenges you have to surmount to ensure BOYOG’s success rate reaches greater heights?
Well, we are about to launch a start-up with our platform in July. That in itself is going to be challenging. In the past, BOYOG has successfully done events in the pre-COVID era.
What professional values and qualities do you think your clients value in you and your company the most?
Well, BOYOG will be an easy way for Event Companies and Promoters to completely take over management as an organizational system with our CRM. With BOYOG, event managers can easily:
- Manage Attendees and Bookings (Door Management)
- Manage Check-In
- Identify Customers with A Unique Barcode
- Analyse Events and User Behaviour
- Receive Real-Time Payments
- Use CRM To Manage Customers
What USPs highlight BOYOG’s uniqueness in the industry you are catering to?
BOYOG is a platform for party enthusiasts, event explorers, and event managers. At BOYOG, we are committed to facilitating interactions among people around entertainment. Various events lack an organized guest list management system. Because of this, consumers have no idea when and where nightlife events are being held.
The lack of clarity and information about club events, gigs, and concerts often leaves partygoers confused trying to get on the best guest list events. BOYOG lets people discover exciting events and parties even. Our solution enables venue owners to list events and partygoers to browse and join events. Party enthusiasts can find events around them and access guest lists, purchase tickets, and reserve bottle service while venue owners get a steady stream of customers. At BOYOG, we are dedicated to satisfying the needs of every party enthusiast.
How do you envision BOYOG’s operations with the emerging technologies and automated tools revolutionising the business world by enabling innovations?
I think BOYOG is a true example of emerging technologies as our in-built CRM provides the best for Event Companies and Clubs to handle their guest list. As we grow and develop, we wish to maximise our technology in the nightlife sector, so getting on the guestlist gets as easy as booking a movie ticket.
