As attention span of people is shrinking and people are hugely bombarded with so much cluttered information, the most effective and engaging way to pass message to the audience is through video content. Animated explainer videos help companies stand out. Animated videos have the potential to create lasting impressions therefore it is profitable to convey the message to the audience through animated videos. From explainer videos to corporate videos, studies show that the combination of visual and auditory stimuli helps audience to understand and retain message in a more crystal-clear way.
Ripple Animation (Ripple) specializes in creating animated video content for brands and has now become a leader in the space. Ripple works with brands like Amazon, Vodafone, Hewlett Packard, Apollo Hospitals and almost all the large banks and financial services institutions in India. Ripple’s team of experts helps determine the video marketing strategy and executes the video content. The goal of Ripple Animation is to ensure that each piece of content is memorable and meets business objectives. The mix of content for most companies Ripple Animation works include product/service explainer videos, product demos, sales & marketing videos, customer engagement videos, training videos, recruitment videos, thought leadership videos, case study videos, testimonial videos. Madhura Nathwani is the Founder of Ripple Animation.
In an interview with Insights Success Madhura Nathwani shares the journey of Ripple Animation and about company’s contribution to driving business results through creating videos.
Below are the highlights of the interview between Madhura Nathwani and Insights Success:
Kindly brief us about the Founder/CEO and the motivation behind venturing into this particular industry.
Madhura completed her schooling in Mumbai and then got her bachelor’s degree with a major in Economics from Lawrence University in the US. She then worked on Wall Street in New York as an investment banker for a few years prior to moving back to Mumbai.
Madhura always wanted to run her own company and started 2 other ventures before she found success with Ripple Animation. Venturing into creating videos happened organically! Madhura’s first venture Liquid Equity Capital helped start-ups raise funds, her second venture Sharp Shooter Films which was a joint venture with the WPP group, created TV commercials and her third venture Ripple Animation is an amalgamation of her 2 core skill sets – understanding businesses and finding creative ways to tell their stories.
Kindly brief us about the company.
Ripple Animation focuses on creating explainer videos, demo videos and social media videos that drive business results. These videos can be animated videos, stock footage videos or live action ones. The bulk of Ripple’s work is in animated explainer videos. Clients include from Fortune 500 companies across the globe to funded start-ups.
The company has now come up with a unique and never-done-before offering for small and medium sized (SMEs) businesses. These SMEs will now be able to create beautiful marketing videos within minutes by just inputting text when prompted. Ripple’s software and graphics will do the rest.
So, SMEs can now have the ability to create to explainer videos, demo videos and festival greeting videos that look professional, are easy to create and can be ready within minutes. Ripple has eliminated the need for employees of SMEs to know how to animate and/or edit. Since prospects are reading less and watching more, Ripple’s templatized video offering can really help SMEs convert better.
What are the different sectors that the company provides its products and services with?
Ripple works within the following industries – Technology, Pharma and Healthcare, BFSI, Engineering, Manufacturing, Consulting, Retail and many more. People can view our portfolio by industry.
What is the USP of the company that serves as an advantage over competitors and benefits clients/customers?
We have 3 USPs – 1. Our teams are trained to understand businesses and also tell stories – we can therefore create memorable video content that actually drives business results. 2. Our experienced team has been with us almost since we started and has worked with global brands across geographies, giving us a wealth of experience and data points. 3. We have a tried and tested, approval-based process that helps us create videos that meet or exceed the client’s expectations 100% of the time.
Share with us the challenges faced by companies in your sector?
I can only speak about our challenges – it’s hard to find and retain strong writing talent in India.
How did the pandemic affect the company? How do you plan to overcome the same?
We haven’t had a down year. This has been the best year to date. Businesses have not shied away from creating marketing collateral and most of the industries we serve have benefitted from the pandemic.
Brief us about the company’s future perspectives.
We are very excited about our new SAAS offering for SMEs – they will be able to create high quality explainer videos cheaply by simply entering text within a word limit when prompted.
This offering is a game changer for SMEs who can finally implement a video marketing strategy that drives business results without worrying about costs. We’ve created this offering using data and IP we’ve gathered since we started the business and we believe that there’s huge value to be unlocked.
