Although leaders are not born, there are innate leadership qualities fundamental to becoming an exemplary leader. One prominent trait is visionary acumen which not only predicts but also creates the envisioned future.
That is how long before the pandemic struck, Richa Bansal–leading the league of those entrepreneurial stalwarts–sensing the shifting industry dynamics dared to risk it all, and invested in the digital momentum.
Being the Founder and Director of Purple & Pink–a global digital marketing agency and a brand management leader–Richa and her team is dedicated to your cause of digital brand prominence and are ready to do whatever it takes to advance your brand’s standing in the market.
According to Richa, behind every successful brand, there stands a community. Richa says, “We create content that fuels your brand image and allows you to engage with your community.” She further ensures that your brand message targets the right people on the right platform.
Moreover, Richa has the answer to your query about why building a brand’s digital presence is necessary. She believes that digital marketing is the only way to level the online playing field. It helps businesses stay one step ahead of their competition. It is also inexpensive compared to traditional advertising and marketing practices.
Richa says that digital marketing delivers analytics, reaches digital users, builds brand recognition, allows businesses to monitor their brand, educates customers, and showcases the brand’s story to global audiences.
In support of her answer, Richa provides some insightful data: Google drives 90% of mobile search traffic. More than half (50%) of smartphone users have discovered a new company or product when searching on their smartphones. Out of the total searches for something nearby, 28% results in a purchase. More than 30% of mobile searches are related to a location.
Richa spoke in an interview with Insights Success about her exciting journey and how she turned into a successful businesswoman from a career-oriented professional. The highlights of that candid discussion are given herein.
Please tell us about the saga of your reputed business Purple & Pink since its inception.
I am a digital marketer and run my agency. Purple & Pink is a full-service Global digital marketing agency with expertise in Digital Marketing, Social Media Marketing, Creative designing, Brand innovations, Photography , reels, content creation, strategising, and planning.
The agency started seeing the need of various clients in hospitality and FMCG segments. In the beginning, Purple & Pink was a one-woman army. Today the company has more than 35 employees and over 100 clients.
What was your inspiration behind venturing into the business arena?
Well honestly, I come from a business family and as a professional, I started working but somewhere within I always wanted to be an entrepreneur.
After working in the advertising and marketing industry for about ten years, I decided to quit my job and launch my startup. It worked very well for me and today here I am.
What were the initial challenges that you had to surmount to ensure Purple & Pink’s success rate reached greater heights?
It was a very tough journey initially as several recognized agencies were existing already plus COVID affected the business a month after its launch. It didn’t make me give up on my dream.
I continued working with the same passion and eventually, my husband–seeing the potential in our startup–also joined me full-time. From being a solo entrepreneur to running an award-winning business, the journey has been very inspiring.
What professional values and qualities do you think your clients value in you and Purple & Pink the most?
Our clients rely heavily on the Purple & Pink team for its digital marketing expertise. As a team, we are fully committed and responsive to the client’s needs and aligned with their ideas and initiatives. Our attention to detail, creative capabilities, and quick response times make us stand out from our peers!
As a leading digital marketing agency, our goal is to help our partners gain a competitive advantage by leveraging their digital presence in the most effective and efficient way possible.
Our team of passionate and talented marketers works tirelessly to ensure that our clients choose the best platforms for their brand to minimize spending and maximize visibility. We build meaningful, long-term relationships and drive real results. We focus on what you do best while our digital marketing experts ensure online success for all our campaigns.
What are the USPs that highlight your brand Purple & Pink’s uniqueness in the industry?
A renowned digital marketing agency, Purple & Pink was founded to cater to the need for marketing and building a brand presence on the world wide web. As one of the best digital marketing agencies today, Purple & Pink has expertise in Digital Marketing, Social Media Marketing, Creative designing, Brand innovations, and planning.
We have been helping clients in various sectors but our main focus has always been Hospitality. I also worked as a marketing manager in a Marriott International and with that exposure, I can understand hotel marketing quite well as I have been on both sides – clients as well as the agency.
As an experienced professional, what would you like to advise the budding aspirants willing to enter the business world?
It’s a huge world and there is enough place for all of us to grow together. If you are dedicated and determined, no one can ever stop you from achieving your goals. Go for it.
I believe in women empowerment and therefore, the majority of our team members are women. As my favourite quote goes – “The best way to predict the future is to create it.”- Peter Drucker
How do you envision Purple & Pink’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations?
We believe in embracing digital and staying ahead of all the trends and changes. We always use transformative strategies to grow the brand and increase the business digitally. Digital Marketing is one such platform that evolves every other day.
There are new trends, a new algorithm, new apps and so many other things which keep coming day by day, and I along with my team ensures that we do proper training in place to keep ourselves updated.
You can check us out at our website – https://www.purpleandpink.in and our Linkedin page – https://www.linkedin.com/in/richabansal19/
