The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. It is projected to be the second fastest growing market in Asia after China. Now, when India has been continuously hitting century of great advertising, not every ad agency could take one to the list which will top the chartbusters. In order to capture consumer’s attention and stick in their memory, it requires blending psychology, marketing, and creativity into a seamless presentation. Although many promotional design professionals focus their energy on their creativity, psychology and marketing often spill over into their everyday work, making this job one that favors those who can multitask.
Indians are smart to emulate technological revolutions, and in digital advertising, they are among the forerunners. Pracharnama is the leading service provider for application based advertising and focusing the advertisers to facilitate through multiple options on android and iOS screen advertising as well as focusing to make a win-win situation for publishers.
An Optimistic and a Passionate Leader
When it comes to commitment, there are no grey areas. Either one is committed or not. As an entrepreneur, one has to give it everything. Bhupesh Singh, the Founder behind Pracharnama is the man of commitment. Believing in the saying “Business lies in the eyes of trust”, he is a committed towards his work. Serving in the industry since last 6 years and he has executed approximately 1000 campaign. Not a single dispute has been raised since 2011and is something in itself telling the story of integrity, honesty with clients & commitments.
His considerable investment of time, energy, and resources, including financial, intellectual, relational, and emotional resources has taken the company to a new height. Bhupesh believes in people but not in their qualifications and would prefer keeping “EmployeeFirst”. This spirit of good team building & team management resulted in the company to be the BRAND of the YEAR 2017-18 by THE CEO magazine.
Pioneer in Application based Advertising
Bhupesh has given his approximately 10-12 year in internet media marketing majorly in Rediff.com on rediffmail, were Pracharnama was incorporated and listed in very few affiliates in India in 2012. The name Pracharnama is Hindi & Urdu mix name written in English & it’s still the unique in the field of digital advertising with such a name. It started with affiliate email service & SMS services with the name of AdsOnApp now being used by 2crore plus mobile apps & sites which are integrated.
Young with passion & commitment as started by 2011, Pracharnama served more than 500 reputed clients digitally in India. The organization loves building and rebuilding brands through their specific skills. Using skills, talent, and right medium, it brands companies in a way they will relax with maximum Return of Investment.
Aim to exceed the client’s expectations whenever possible, the organization demonstrates that their services can become a valued extension of the clients’ businesses. Pracharnama believes in winning the trust of advertisers and delivering fast and excellent results. They design & execute campaigns for their concerned clients which go on Applications Advertisement (iOS & android), Desktop and Mobile web. The team makes sure that they deliver the impression, clicks and views as per expectation.
The banner advertising world has developed from the web banner ads one sees on favorite publications, to social media ads like Facebook Banners, Instagram Sponsored Ads, Snapchat Geofilters and other social media ads. Pracharnama had started the banner ads on web inventory as well in their network. The organization designs campaign in Apps Prachar network, and run the banner on national level on apps over android and iOS both.
Bhupesh states PRACHARNAMA is unique because we believe in “Service is not a service till with high quality” PRACHARNAMA is a company of commitment and that’s make us unique.
Accomplishments and Acknowledgements
Recognition brings fulfillment as it reinforces the meaning of determination and collaboration. Pracharnama has been awarded as BRAND of the YEAR 2017-18 by THE CEO magazine. Being the ISO 9001-2015 certified company; it is No. 1 Haryana based company for digital marketing by Abtak News. It has been acknowledged among the Top 10 companies in digital media marketing in India by Silicon India Magazine.
A Sense of Camaraderie amongst Employees
It is imperative for the organization to consciously put an effort in building a strong company culture and positive work environment. Bhupesh believes employees are his greatest asset and the team would give better output and higher efficiency only when its members are motivated and productive. People need to be taken out of the office, in a different, more comfortable setting to mingle and ensure a bonding within the team. Such outings enhance camaraderie between the employees, thereby fostering a positive team spirit. It increases communications and enhances connection.
Footsteps towards Future
Advertising can be a real deal for ones business if one knows how to optimize it and get the best out of it. Pracharnama has just launched “SPENTrack” an android app for people to manage their expanses & income in an app. This app is on android platform and specially designed for house wives, students, professionals, shopkeepers etc. It has recently acquired Overlook Media Pvt. Ltd. which is having two major news web portals affiliatesofindia.com & overlook.co.in The digital advertising wave continues to wash across the advertising landscape and will only gain momentum in the coming years.
