As with other digital fields, user experience (UX) has become a critical differentiator in digital banking in Europe and beyond. With an increasing number of consumers opting for online and mobile banking solutions, European digital banks are under pressure to provide seamless, intuitive, and user-friendly interfaces to stay competitive. Read on to find out more about the latest trends and innovations! Personalization in digital banking: AI and data analytics in Europe Personalization has become a cornerstone of modern digital banking, and European banks are leading the charge by leveraging artificial intelligence (AI) and data analytics to create highly tailored user experiences.