One Plus has been marketing its flagship phones in India through famous online portals for sometime now, but the Chinese manufacturer has now decided to add an offline platform for its customers. OnePlus just establish in office its first ‘Experience Store’ of its kind in Bengaluru, Karnataka.
By stepping into the offline market space, OnePlus wants to increase the experience of its customers, giving them the best of first-hand opportunity to assess the devices before purchasing them through its exclusive online sales partners, Amazon or from their own website.
OnePlus says that this is a ‘first-of-its kind single brand retail store in India’ and will be a one-stop destination for anyone who wants to experience the entire series of assorted devices the company has to offer in the country.
OnePlus has also said it will be launching ‘a line up of unique engagement activities’ at the store to provide a distinguished experience to its users. Though it has not revealed the details of these engagement activities.
“At OnePlus, we are committed to making superior technology and quality products accessible to our users. We are pleased to launch our first ever experience store in India, one of our most important markets, and dedicate it to the OnePlus community who is the core of our very existence,” said Vikas Agarwal, General Manager – India, OnePlus. “It is for this very community that the store was designed, to deliver a personalised experience, while allowing them to try and test a complete range of our products before making a purchase,” he added.
The innovative Experience Centre is spread over 14,000 square feet on Brigade Road. The store is divided into four zones with an independent service centre in the basement, a retail-cum-community zone on the ground and mezzanine floors, office space on the upper floors and a café/lounge area on the rooftop.
OnePlus Opens First ‘Experience Store’with Unique Concept to Enhance Customer Experience for India in Bengaluru
