Positively disruptive thoughts are the best way to transform our present and transition into the most prosperous future. Minds brimming with such clearly innovative ideas hold the power to aid society in evolving futuristically. That is how we as a civilization have progressed and will keep evolving thanks to these mightily transformative-minded individuals.
History called them geniuses. Society calls them Disruptors. Industry calls them Innovators. At Insights Success, we call them ‘The 10 Most Inspiring Leaders in India to Follow.’
Shining like a mega-star on this horizon, Nishant Kashyap, an expert in corporate strategy and policy, is one of the Co-founders of the Celebs Tea Co., an online marketplace of the next generation that sells teas sourced directly from well-known tea estates.
The Disrupting Trendsetter
Because of Nishant’s interest in research and development in the digital entertainment space, he gained insight into consumer behaviour and purchasing patterns. As a result, several of his clients rethought their approaches to web marketing due to his findings.
His company has devised a creative way to promote fashion models by making them the face of their product packaging. It is an extremely innovative idea. This project was conceived to endow fashionistas worldwide with a sense of agency.
He has also incorporated a company “Brands Neo Inc.” in the United States to empower businesses at the next level. It creates your business story and brand positioning to promote it amongst budding entrepreneurs and provides opportunities for competent entrepreneurs to join hands with you in the preferred location.
What an Innovation!
The company has initiated a new-era concept of Community Franchising through which every franchise outlet has the potential to grow as a parent company.
“We have the technology to develop a franchise network under all the outlets. One franchise is connected to another franchise through a QR Code enabled at the outlet in such a way that they keep on growing just like a parent company. It generates multiple sources of revenue within the outlet. All the franchise outlets will have a unique and uniform theme with a similar Brand Name,” says Nishant Kashyap.
In this concept, every parent franchise also gets monetary benefits from its child franchisees.
Celebs Tea Co.–Redefine The Tea Rituals
Nishant says, “Our strong collaboration in tea puts us one step ahead, from sourcing garden fresh teas from the finest estates to curating exotic, hand-blended teas with a creative mix of natural infusions and quality teas.”
Nishant conveys, “Our inspiration was bolstered by the widespread desire for a more thoughtful food system, thus bringing only the best of brews to your cup.”
“We are a progressive lifestyle brand founded with a vision of finding better ways to source high-quality teas from farms dedicated to environmental stewardship,” Nishant adds.
This unique concept aims to empower people who love fashion all over the globe. Celebs Tea Co. now boasts 150+ varieties of exquisite teas and reaches customers in the US, Netherlands, UK, Germany, Singapore, and Australia, amongst others.
The Future Modelpreneurs
Below are some of the top emerging Cover Models of Celebs Tea Co. in 2023 associated with the brand, who would be versatile cum successful Modelpreneurs in future.
*Komal Sharma recently completed a year in modelling, full of enthusiasm, exciting experiences, learning, ups-downs, etc. She has a long way to go, but looking back at how far she has come, she feels extremely blessed and confident. She has become the face of every photographer now, done ramp shows, makeup shoots, e-commerce, catalogue shoots, etc., and also advertised for some renowned oil, makeup and cloth brands like Bhushan oils, O3+ professional, Celebs Tea Company etc.
She is grateful and proud of the choices that have made so far. It’s all about that when life gives you lemons, make a delicious lemonade out of it! Know your worth and have faith in yourself, says Komal.
*Dr Kaveri is a BDS student who comes from a medical and studious environment back at home with all doctors, teachers and government employees. Originally belonging to a family with a singing background, it wasn’t easy to follow her passion and choose a field completely opposite and new to her experience! From childhood, she craved fashion, confidence and strength, which she found in being a model! I did many fashion shoots, worked with various renowned makeup artists, jewellery designers and famous dress labels for makeup, label and jewellery shoots and promotions, participated in various fashion shows, and became semi-finalist and finalist of some!
“Choosing “Celebs Tea Company” was the best choice for me! It added value to my life and helped me regain my trust and self-confidence, and now I feel very proud to be a cover model of such a privileged company; I would like to thank Celebs Tea. Co for giving me the right platform to work comfortably and spread my wings to fly and fulfil my dreams” says Dr Kaveri.
*Asmi Prasad hails from a beautiful town, Darjeeling. Currently, she is a Cabin Crew and has been into modelling since 7th standard; talking about herself is an adventure because she is initially unaware of the adventures of her life. So living in a small town has Pros and cons. Respectively she had always dreamt of the glamour world that has manifested since childhood. She wasn’t strong enough to take a step towards it. As she grew, she unlocked all her fears and manifestations. “Giving yourself new challenges is fun. From being an introvert to being a crazy, fun-loving girl needed a lot of strength and confidence.”
*Bhumika Hazarika, a 23 years old model, is pursuing her master’s in Geological Science. Apart from studying, she loves being in front of the cameras. As a proud fashion model, she has worked with many makeup artists and photographers and, to some extent, with some Instagram brands and also became the brand ambassador of Celebs Tea Co. in a short time.
She is also a passionate dancer and completed her Visharad in Bharatnatyam.
*Shiva Soule belongs to the city of temples Jammu, started his journey as a writer and got a silver medal in poetry, published his novel The Seven Kingdoms and after that kept on learning to expand himself in various fields as a film director, actor, producer, Model and blogger. His parents were his biggest support, and with continuous working in multiple areas and projects like a cover model for various brands, as an actor in songs, as Co-director and director in multi projects, movies, and short films and finally, he decided to create a platform in his city as Shiva Soule Production for all youth of Jammu & Kashmir to help and support talented youth to grow in this field.
“Working with Celebs Tea Co. as a cover model and the brand ambassador was a great recognition of my work. It boosted my team members and my morale. They look up to me. It set an example for everyone: “If you work hard enough, you can achieve your dreams,” says Shiva Soule.
*Dev Kumar, a 23-year-old model who has been making waves in the industry since 2017. He has won three titles in MR & Miss Punjab 2018, and his passion for singing has led him to release six album songs, including one where he was the main male lead. Dev has faced numerous challenges in his journey as a model, but he has never given up. He hopes to inspire the youth with his dedication and hard work, and he credits his success to his work with Celebs Tea Co. Dev’s journey has been nothing short of remarkable, and he continues to inspire others to pursue their dreams.
The Competitive Market Differentiator
When probed about the market size and factors differentiating Celebs Tea Co. from the competition, Nishant says that the global herbal tea market size attained a value of USD 3.57 billion in 2022. The market is further expected to grow at a CAGR of 6.60% between 2023 and 2028, to reach a value of USD 5.24 billion by 2028. “We are catering to tea drinkers worldwide through our online tea store. Apart from our website, we are retailing through offline corporate and retail partners,” he mentions.
A Wide Product Range
Products range from organic to non-organic, herbal to flavoured, traditional teas, Ice teas, Matcha tea, black tea, green tea, or white tea, “We have it all,” says Nishant.
Gorgeous Tea Packaging That Stands Out
Nishant also feels, “We take pride in our exotic packaging and design, so your customers will love it too. While many tea packaging is covered with generic prints, ours is unique and glamorous, featured with fashion models.” It makes a great visual impact and stands out in the eyes of the people.
Our Health and Beauty Teas, Your Lifestyle Fit
Nishant further promises that each tea product they have created always has two purposes: Health and Beauty. He says, “We simplify our packaging description, so it gets to the point shortly and concisely.”
Everywhere, Every time, It’s Teatime
Revealing his plans for Celebs Tea Co.’s expansion, Nishant says that apart from the current visionary concept of building the nation’s largest inclusive community of Modelpreneurs, “We have some more exciting offers coming up with fashion tea boutiques worldwide where every tea will be experienced as a coveted drink.”
