The world is changing and adapting to the advancements in technology faster than ever. There are few companies in the world that are helping businesses make this transitional process much simpler and easy. The digital medium, the internet and services have given this world a wide perspective about how innovative the internet industry can be. Real-Time video technology is now the trend that every company having a digital presence is excited about.
While searching for some of the most innovative companies that often work behind the scenes with major companies, which are the true game-changers; we came across NETSTAIRS, an innovative company that is specialised in bringing Real-Time Video Technology and WebRTC to life.
With an insightful conversation with Ahmad Moradi, Founder and CEO of NETSTAIRS, we discovered that the company has been in the market for so long, that it has seen almost every trend in this sector. Along with bringing innovation to life this company has always been focused on saving the environment.
Here are some of the detailed highlights from our conversation with NETSTAIRS.
Describe your company in detail.
NETSTAIRS brings Real-Time Video Technology and innovation to life. Since March 2000, the company has specialized in Video-First strategies assisting companies to monetize their CAPEX-based or OPEX RT-based video services.
Brief us about the featured person and shed some light on his/her professional journey.
Ahmad Moradi is a forward-thinking knowledge engineer who is interested in business, technology, and equity structure. He has launched several innovative business models, products, and technologies during his career, owing to his hands-on experience in human interaction, organisational behaviour, art, science, and technology. Business View Magazine named him Entrepreneur of the Year for 2020.
NETSTAIRS was named one of the most destructive tech businesses of 2019 by Wired Magazine. Mirror Review Magazine named Moradi one of the 30 Most Inspiring Business Leaders. He was honoured with the Albert Nelson Marquis Lifetime Achievement Honouree in 2017. After spending a lot of time in specific industries as online content delivery, internet, interactive broadcasting, digital media, Health IT, healthcare services, intranet, network management, law, and infrastructural networking.
He brought creativity and experience along with him as an entrepreneur specialising in Information Communications Technology (ICT) and Strategic Business Growth with a focus on AI. In 2005 and 2004, Moradi was named Florida Businessman of the Year. He has over 40 years of experience in business, management, marketing, and information technology from a variety of industries, including healthcare.
Moradi has also been recognised by over 37 Who’s Who Registries and global institutions such as IBM, MIT, and other publications. The United States Presidential Business Commission named him Businessman of the Year for 2003. He was named Honorary Co-Chairman of the National Leadership Council and the National Republican Congressional Committee’s Business Advisory Council (2003). He received the Congressional Order of Merit from the National Republican Congressional Committee.
In 2002, he was named Honorary Chairman of the United States Presidential Business Commission, for which he received the Ronald Reagan Gold Medal. He has extensive structural business expertise, with a focus on technology, finance, marketing, management, mergers and acquisitions, and mergers and acquisitions (M&A). He has served as an elected officer of public firms and has counselled businesses on how to go public.
Mr Moradi is a self-taught and self-studied entrepreneur who has spent decades researching numerous topics following his undergraduate degree in International Business from Florida Atlantic University, which led to PhD studies in AI (Expert System). Maxwell Rand, Inc. and NetStairs.com, Inc. are his current companies, and he serves as Chairman, CEO, and President.
Mr Moradi has already advised and worked as a catalyst for a number of research institutes, universities, and scientists throughout the world on numerous discoveries and innovations. He has worked with small, medium, enterprise, and Fortune 500 firms as a consultant. Gerson Lehrman Group Councils and g4 Inc. are the organisations where he presently delivers consulting and advising services.
How COVID-19 pandemic affect your business?
Post COVID-19 everything has changed. Our commitment shifted to serving our clients with the least physical crew and venue presence. This led us to deliver a host of services inclusive of PIXEL, LET’S CAST, and ZIMZIM, which are designed to provide iOTT (Interactive OTT) and Watch Parties. Apart from that, we deliver four general types of services:
- iCDN – Interactive Content Delivery Network Cloud Services
- iMHS – Interactive Managed Hosted Solutions – Services
- iCPS – Interactive Creative Programming Services
- iCPT – Interactive Cost Per Time made for the Advertising market.
What challenges have you faced while entering the industry you are catering to and how did you transform these challenges into opportunities?
Technology and constant changes in technology were the major challenges that we faced. And keeping relevance with the current and future market has helped us to stay competitive while managing the company’s Vision, Mission, Goals and Objectives.
How was your firm/business affected by the Covid-19 pandemic and what measures did you take to shorten the damages, while helping your clients and maintaining the safety of your employees?
The impact of COVID-19 dramatically shifted our market position from education to backlogged, until late 2022 bookings. After all, we have pioneered technologies and services that could reduce carbon footprint, while keeping companies “Green” helping governments, industries, and companies improve real-time broadcast, collaboration, and communications as a service. We call it iBCC-PaaS.
What would you like to advise the young generation of entrepreneurs and enthusiasts who want to become a part of the industry you are catering to?
Trust your own intuition. Take a positive journey by placing the highest demand for ethical and empathic delivery of your solutions and services, that will help Earth, Environment, and Humanity regardless of its origin, colour, creed, language, political and religious views. Take pride in what you do and no matter what, stay on course. When Divine Matrix grants your turn, you will know that you are ready, and the universe is your laboratory to manifest collaborative visions into perceived reality.
Where do you see yourself in the future? Kindly tell us about your strategies for scaling your business.
Continue to invent and give back to society and those who helped you get there. Our business scale is simple, we work for the “Vital Few” and in turn, they serve their “Trivial Many”.
What is the current scenario of your industry?
As entrepreneurs, we must choose tech and business strategies at the same time. And the current state of flux in the codec, standards, metadata, video streaming, codec, transcoding, streaming, and new innovations makes strategic decisions harder. We believe by 2025, 80% of the world will be on for some Real-Time (RT) or “TELE” services (e.g., Tele-Health, Tele-Commerce, Tele-Law, Tele-Education, Tele-Video, etc.).
