Marketing is one of the most important functions in driving sales, boosting the brand image, and creating business credibility. Most business organizations take a lot of effort and allocate good budgets toward their marketing activities. With the developments in IT technologies, digital marketing became a popular and widely used marketing platform.
However, mere knowing the process of digital marketing is not sufficient to yield the marketing objectives. It needs to be addressed with professional finesse and in-depth marketing knowledge with the timely application of the right algorithms and underlying strategies. There is a lot to be understood about digital marketing as it happens to be just the tip of the iceberg.
Futuristic and smart companies wisely choose to outsource their complete digital marketing communications to industry experts who craft a 360-degree strategy with a systematic approach to the companies’ marketing objectives. The consultants skillfully apply the relevant techniques that boost the marketing efforts and enhance sales. One consultant who has created an impressive mark in the business skyline is Neeru Sood.
Neeru is a proficient strategic brand management consultant and a digital marketer, having helped several upcoming and established start-ups and small and medium enterprises (SMEs) in their marketing efforts.
From assisting these organizations in conceptualizing their digital image to strategizing the digital efforts and finally translating it to successful digital implementations across social media channels, websites, and online forums, Neeru has been a catalyst that has triggered the digital efforts of many organizations to fruition.
The Saga of Professional Venture
With a Bachelor of Pharmacy from DIPSAR (Delhi Institute of Pharmaceutical Sciences and Applied Research) followed by an MBA (Marketing- Major; Finance – Minor) from Lal Bahadur Shastri Institute of Management, Neeru started her journey in the corporate world, serving in various roles across the Pharmaceuticals/Knowledge Processing Outsourcing industry for almost eight years.
Quitting her corporate job, Neeru gave vent to her entrepreneurial talent, and in 2010, she restarted her life as an entrepreneur. Starting as a ‘single woman army’, her prowess in understanding the changing marketing dynamics and adapting the marketing initiatives to the same gradually helped her climb the success ladder.
Soon after, she formed a team by adding three personnel as the projects in the pharmaceutical and healthcare increased steadily. With the rising requirements from different wellness and lifestyle sectors, Neeru steadily expanded to eight, twelve, and then to fifteen team members.
Value-based Approach
Being a value-based, quality-driven organization, Neeru has been appreciated by numerous clients and admired by her team members for her culture of enthusiasm, dedication, and focused and result-oriented approach. She believes in continuous learning and the development of vital skills. While running her venture, she has developed a solution-based approach toward the client’s business needs rather than the typical methods adopted by the competition. This has helped her earn a lot of credibility and recurring business from the rising number of satisfied clients.
Empowering Through Brand Communication
With a careful study of the client’s business, Neeru and her team focus on the client’s business requirements and creating customized yet very powerful communication strategies is the first USP that they bring on table. The clients identify her as a reliable marketing consultant for their businesses. The second USP of Neeru’s consulting business lies in sound project planning that includes the creation and prioritization of the tasks with a firm commitment to the deadlines based on the dynamism and energy of the project.
The third important USP comes from the holistic solutions, which integrate the three crucial aspects of Strategic analysis, brand building guidance, and steering digital marketing activities, offering measurable results with proper team accountability.
Leveraging Technologies
As a modern thinker, Neeru strongly believes in upgrading to modern technologies and implementing applications for better and effective communication. According to her, AI and ML are opportunities that enable quick decision-making based on analytics and big data available. Big data helps in the creation of hypotheses, testing, evaluation, and analysis for better decisions.
Mitigating Risks, Countering Challenges
Considering the current industry scenario, Neeru faced challenges in multiple areas of her business. The challenge of financial risk was averted as Neeru developed her core objective of growing as a strong business. She developed new projects and then slowly increased the team according to the work volume keeping the overheads in check. Neeru first managed the infrastructure costs, which were crucial in communication and effective business operations. She struggled through the single woman beginning to form a multi-member business venture Her challenges included keeping her accountable for expenses and business activities.
Neeru faced the challenge of amalgamation of technologies and upgrading to new skill development for effective customer service and satisfaction. She was always on her toes in building her team, motivated by smart and enthusiastic work.
Experience Speaks
In her advice to the aspirants, Neeru mentions that the only person they can become is what they choose to become. Hence, Neeru’s advice on preparing for success with all the essential hard work, and preparing, improving, and adapting are the key factors of success.
Addressing the young professionals setting their foot in the professional world, Neeru advises on offering value-based solutions which break the clutter, campaigns that grab attention and implement effective result-oriented strategies. A systematic approach that determines the customer needs through research, modifying the product offering to suit the customer requirements, and creating the best possible marketing campaigns for maximizing the reach to the end consumers.
Scaling Higher Horizons
Neeru is poised for the future to target the success milestones of startups, women entrepreneurs, SMEs, and MSMEs. She consults on strategic business growth through the strengthening of digital marketing efforts for their respective ventures. Her initiative Prep4Success focuses on the prime objective of coaching/upgrading the skills of different target segments, thereby ensuring the achievement of domestic and global reach.
While helping businesses and individuals achieve their goals, Neeru observed that the will to learn, enhance skills and adapt to the changing requirements is crucial for success.
