In this hyper-digital world, fast-moving consumer eyes and fingers require more than just a digital brand connect—an instant virtual brand connection that lasts a long time. Only textual brand conversation is no longer sufficient when you can leverage the power of MotionGility’s instantly engaging storytelling mini-movie explainer videos––a surefire way to capture customer attention and leave a lasting impression.
Founded by Himanshu Chaturvedi and Komal Chaturvedi, Founders, MotionGility is an Animated Explainer Video production company offering b2b animated motion graphics video production services in Blockchain, SaaS, Healthcare, Education, E-commerce, and Advertising.
Stating recent statistics that there is an 86% increase in conversions when landing pages have explainer videos in them, a whopping 157% increase in organic traffic from search results for web pages with videos, while 97% of marketers agree that explainer videos have helped their users get a much better understanding of their services, and 95% of the people have watched an explainer video to understand a brand’s products or services, Himanshu says that missing out on explainer videos is not an option for brands anymore. “If you aren’t using explainer videos as part of your marketing strategy, you might be effectively losing out on prospective customers and sales.”
The Most Effective Visual Brand Storyteller
Here, Komal explains, “But it’s also way too easy to go wrong with explainer video content. When videos get too long or complex, your audience may get bored and never even think about your brand again. So, how do you create an effective explainer video that gives visible results?”
According to them, the idea is to create an explainer video that can simplify your brand messaging while keeping the science intact. An animated explainer video should be able to engage with the audience emotionally, communicate with them directly, and leave them wanting to take an action – whether it’s making a purchase, getting in touch with your brand, or learning more about your products/services.
Also, explainer videos help cut through the noise of the competition too! With the right videos, you go from being heard to being understood by your target audience – this leads to increased brand trust and customer loyalty. “At MotionGility, we build storytelling scripts that convert videos into engaging mini-movies telling stories about your brand that resonate with your customers,” reveals Himanshu, while Komal adds, “With our animated video services, you are guaranteed great success.”
Years of experience and industry-leading clients make the brand a perfect choice for your next video. MotionGility ensures delivering on all quality parameters at competitive rates so that its clients can achieve the target goals faster.
With a hardworking and dedicated team of Animators, Illustrators, Graphic Designers, Video Marketing Experts, and Story Board Artists, MotionGility one of the best-animated explainer video production companies in the world since 2019.
“As an expert in explainer video production, we are expanding our outreach to almost all parts of the globe. Motiongility is now offering services in the United States, Australia, UAE, Europe, and India.”
A Billion Reasons to Choose Us
Telling more Himanshu says MotionGility offers explainer video production services in multiple niches as per clients’ requirements and standards. “We could give you a billion reasons why we’re considered the best in the industry but here’re the top reasons why our clients are working with us for years,” he shares.
- Competitive Prices
- On-Time Delivery
- Effective Communication
- Revisions at All Stages of Production
- Brilliant Quality Videos
- Fully customized videos
Komal insists, “Our dedication to delivering quality in compliance with industry standards through the years has helped us to stand out in the cutthroat competition.”
Himanshu along with his childhood friend Komal Kokate onboard started MotionGility as a small studio in 2015. Himanshu dropped off from graduation, as he figured his passion lay in creativity. He completed his diploma in animation and it’s his love for creating animated videos, that helped him to build and expand his small studio into an expert animation solution for b2b businesses. Himanshu looks after the PR and Production unit at MotionGility.
Komal did her Bachelor of Engineering in Computer Science from Acropolis Institute. She looks after requirement analysis and deliverables at MotionGility.
After college, Komal went on to work for an MNC, while Himanshu was working with an animation studio. However, Himanshu quit his job due to a lack of space for creativity and increasingly monotonous work.
Around the same time, Komal was curious to start her entrepreneurship journey and started her journey in entrepreneurship space with Himanshu to start MotionGility. However, soon it became hard for them to sustain themselves. Hence, Komal joined MNC in Indore and parallelly kept working for her entrepreneurship in her early mornings and late nights. Meanwhile, after her father passed away, she decided to quit her job as she wanted to dedicate herself fully to MotionGility.
Limitations of Artificial Intelligence
Being experienced leaders, Himanshu and Komal shares their opinion on how the adoption of modern technologies like AI and ML is impacting the Animation space and how they are adapting to the change. As per Himanshu, AI and ML are evolving continuously and with the current rate of evolution, AI definitely is creating a human-like feel to its working abilities. “But there are limitations to what an Artificially intelligent system can do creatively,” he believes.
He informs those small studios that used to offer semi-customized services suffered a huge loss as more and more users are shifting to creating their own videos using DIY software as there are tons of visuals available with built-in SFX and transitions on a subscription or one-time payment model.
He shares that companies like MotionGility who’re dedicated to creative deliverables and with target clients looking forward to creating 100% customized videos. He adds, “AI and ML had a minimum impact on the workflow.”
Komal reflects that considering the current industry scenario, a lot of challenges were faced by MotionGility but the most common challenge throughout the years was related to creating awareness related to video marketing and the need for explainer videos to help fulfill target goals faster.
As most SERP and Social Media algorithms are shifting to Voice NLP and Personalization, it is challenging for businesses to understand what content works best for them. Thus, they neglect video explainers and animated video guides.
“To overcome the issue, MotionGility came up with tons of resources on the website and our team is working dedicatedly to create the best guides and videos for businesses in all industries. You can check out the ‘What is b2b marketing?’ video at: https://youtu.be/JVEm3dmdfMY and the video marketing guide for SaaS businesses: https://motiongility.com/the-ultimate-guide-to-saas-video-marketing/” says Komal.
Globally the Best Animated Explainer Video Creator
In their advice to budding entrepreneurs aspiring to venture into the Animation space, Himanshu says that they have two major pieces of advice: “The first is that make sure you’re never offering your services in a single specific country.”
Komal adds, “The second is that try to build a community of multiple small and big clients, instead of focusing on creating a single long-term collaboration. Always try to work for brands directly.”
On envisioning scaling MotionGility’s operations and offerings in the future, Himanshu and Komal reveal that their team is working dedicatedly towards the exponential growth of the company. “We aim to be the best-animated explainer video company globally. We aim to expand our company with artists specialized to deliver well-researched animations in more complex modern industries and technologies like Cyber Health, Cloud Technologies, HealthCare, FinTech, Smart Wearables, etc.”
And finally, Himanshu concludes, “Our vision is to not only deliver the best looking but most accurate graphics in compliance with modern industry standards.”
