Business communication challenges and marketing strategies vary across sectors as well as are different for every company. The difficulties that a healthcare company faces are entirely different from the difficulties a restaurant chain faces. Similarly, their marketing strategies are based on their marketing heads, the new marketing trends as well as their target audience. But within all the differences, they have something in common. They all seek a simplified and cost-efficient solution to all of their communication problems. Cloud Telephony and bulk messaging is the answer they have been looking for.
We are glad to feature MOBtexting, a leading company offering a cloud communication platform to its clients to reduce the cost and complexity of communication process across various departments. Mr. Brijesh Kashyap and Mr. Ajay Kumar Gupta, Founders of MOBtexting, are the guiding hands behind the success of the company. To get more details about its services and uniqueness, we bring you an exclusive interview with MOBtexting.
1.  What is MOBtexting all about?
With MOBtexting, you can reach customers in the ways they prefer, and engage with them effectively using context related to that interaction. As customer experience can increasingly make or break your brand, programmable communications have become more crucial than ever to the success of businesses today.
MOBtexting develops and markets communication APIs to enable developers and businesses to rapidly innovate the way they communicate with their customers. We tear down the barriers to entry so that any developer can reach a global audience from day 1 and enable businesses to create customer experiences so they can delight their customers.
2.  Who are your founders? What inspired them to start MOBtexting?
This company carries the excellence of a duo- Mr. Brijesh Kashyap and Mr. Ajay Kumar Gupta. Brijesh has done his graduation from Gorakhpur University and after that he did his post-graduation from one the premiere B-School of Hyderabad. And this was the place where the duo met.
Being the classmates, they joined their first company together at 160/2 that was one of the leading SMS Company of that time.
Spending years of time, they inherited messaging and cloud telephony into their blood and finally they got idea of starting their own venture that was of A2P Messaging Company. In this way, a year later they started their own Cloud Communication Company which is popularly known as MOBtexting today. As they quote, âI think motivation and drive, coupled with raw talent, help make founders successfulâ.
3.  Tell us about the journey of the organization.
In the year 2012, idea was materialized and 3m Digital Networks Pvt. Ltd. was incorporated as a service company. We served 100+ customers and received 100% customer satisfaction in the next year. We launched our In-House Messaging Platform â MOBtexting, in 2014. In 2015, we crossed International boundaries and launched âCloud Telephony Solutionsâ. In year 2016, we served 1200+ Customers and launched DND Scrubbing Platform â DND Check. Expansion in Product Portfolios and Market Expansion was carried out in 2017.
4.  What differentiating products and services does MOBtexting offer?
MOBtexting Services:
- A2P Messaging
- Voice & Cloud Telephony
- A2P Messaging:
MOBtexting offers end to end messaging services for every business need.
 Push Messaging:
- Promotional SMS
- Transactional SMS
Pull Messaging:
- 2 Way SMS (Short/Long Code)
- Voice & Cloud Telephony
Beyond the messaging solutions, MOBtexting offers an integrated ecosystem of voice services that take an enterpriseâs communication to the next level.
- OBD- Outbound Dialer
- Missed Call
- IVR (Interactive Voice Response)
- Toll – Free
- Click 2 Call
- Audio Conferencing.
- Caller Masking
5.  What are the mission and vision statements of the company? What are the values that  MOBtexting believes in? What is your ultimate goal?
 Values:
People first: Not talent, personnel, human resources, human capital, applicants, resumes, candidates, sends, placements, hires, managers, clients, or customers. We work with people. We recruit people.
Being social:Â We seek connections, start conversations, build relationships, and take part in our community.
Learning and growing:Â There is no end to knowledge. We want more and we chase it.
Persevering:Â We donât stop pushing. Nothing worth doing is easy.
Innovation:Â We look in different places, ask other questions, and try new things. Nothing is ever âgood enough.â We lead the way forward.
Transparency:Â Information and experiences, successes and failures, good news and bad news â we share openly. It makes us all stronger.
Giving back:Â We share our successes by giving back; to our teammates, to our industry, to the community around us â to people who can use the help.
Vision:
MOBtexting will be the first-choice solution partner in the technology sector providing Cloud Communication services to businesses throughout the region.
We will become an integral part of our clientâs success, collaborating with them to achieve their strategic objectives whilst creating long lasting business value through the delivery and management of their technology.
Mission:
To be the leading Cloud Communication provider in the world, delivering world-class service and technical innovations.
Ultimate Goal:
Our aim is to build the most reliable cloud telephony platform that helps businesses communicate effectively over voice and SMS.
6.   Tell us about the benchmarks in MOBtextingâs journey.
We started our journey from zero to one of the leading cloud communication service providers in India. It took lots of hard work and dedication of the entire team to reach at this point.
During this period, we introduced our Voice Telephony Platform. With this Cloud Communication Platform, we helped our clients to reduce the cost & complexity of Communication Process across Sales, Marketing, Customer Support, Operation & IT department which offers a better customer experience direct reach to targeted customers.
Apart from this we also introduced our all new Messaging Dashboard with all new exciting features and technology. This dashboard helped to eliminate the need of multiple APIs for different use of messaging services.
We also got the privilege of onboarding some of the leading organizations like Manapuram Jewelers, Godrej Consumers, Reliance Capital, ACT Fiber net and many more.
7.   Every day we hear about some technological development in the industry. What is your strategy to stay at pace with this fast-changing technological world?
We are going to implement RCS (Rich Communication Services)
The development of RCS as a possible successor to SMS messaging began as early as 2007, with the GSMA giving its official backing a year later. At its core, it offers a range of advanced messaging features including group messaging, voice and video calls, file transfers and a host of other features.
Despite the backing of the GSMA and Google, itâs unlikely that RCS will become the international mobile messaging standard any time soon.
8.   What traits, according to you, make an organization successful in this hypercompetitive globalized business environment?
To stand, sustain, and expand in this hypercompetitive globalized business world, an organization must practice the below mentioned principles:
- Provide Legendary Customer Service.
- Admit Mistakes and Fix Problems to Build Stronger Relationships
- Be Honest About Your Products and Services
- Come Up with Something New
- Embrace Corporate Social Responsibility
- Start a Blog
- Offer a Guarantee
9.   What are the future endeavors of MOBtexting?
Our future plan is to become the block-chain communication provider in Messaging & Cloud Telephony services at global level.
Weâll be introducing hell lot of additional features to our platforms that will make the communication system even more dynamic.
