The fast moving consumer goods companies of today are intensifying their focus on rural consumers due to their increase in purchasing power. To boost the development of sales and distribution through automation, Mobisy Technologies Pvt.Ltd introduced a flagship product named Bizom whose popularity among consumer companies has helped it gain recognition as the third fastest growing tech company in India by Deloitte.
Launched in 2013, Bizom is a SaaS-based platform for downstream supply network automation tailor built for the consumer packaged goods (CPG) industry in emerging markets. Bizom now serves almost 250+ brands and is present in one of three retail outlets across India i.e. five million+ retailers. This has helped it become a leader in consumer sales automation in India. It’s customers include well-known international brands such as Cargill, Nivea, and Hershey’s India.
A Strategic Tech Leader
Lalit Bhise is the Co-Founder and CEO at Mobisy, whose strength is in building mobile platforms. Lalit invented hybrid mobile programming and has patents pending in the area of visual merchandising using image recognition. He is an expert on the Indian FMCG industry having worked closely with market leaders to advise and then actually solve their sales and distribution problems. His motto is to disrupt the retail industry using technology in a manner that helps the entire retail ecosystem to move ahead digitally. He consciously got on board entrepreneurial folks as part of the team, who naturally aligned with the idea of owning customer growth and success.
Real- Time Insights Solutions for Clientele
Mobisy’s end-to-end workflow solutions layered with strong AI/ML capabilities that provide brands with the structure, visibility, data, and analytics as they need to make the best decisions for their company. With the help of Bizom’s platform, they offer high levels of configuration at the shortest go-live timelines in the business. Bizom gives customers access to cutting edge technology with innovations like its patent-pending advanced image recognition algorithm, 35 Hawk. This is used for measuring brand visibility and features like sales gamification to help drive up sales teams’ motivation and collaboration.
Bizom helps consumer companies to leverage the power of digitization with its mobile first solutions. Many consumer brands in emerging markets and international brands have just begun transitioning from spreadsheets to automated solutions to manage their field force and channel partners such as wholesalers, distributors, stockist and retailers. As India is planning to move from 4G to 5G, the mobile device will become the one tool that remains accessible to all Indians. Hence, Bizom uses a mobile-first approach to capture real-time data on sales activities. Its scale – it reaches over five million retail stores – coupled with AI/ML helps it in delivering real-time insights that the organizations can use to improve their business growth.
Cloud – Based Application Strategy of Mobisy
Mobisy’s key strategy is to take on competition in the field of retail sales digitization to create and deliver a product that drives the desired outcomes for customers. However, depending upon the customer’s sales needs, it provides a solution to help them scale effortlessly. It also provides cost-effective solutions by measuring and identifying areas where customers are not utilizing the tool correctly. Today, there is no such effective and objective way to measure retail efficiency as it is mostly measured by made-up assumptions. Mobisy remains obsessed about this insight driven approach for customer success, which they believe is key to their own growth.
Further, Bizom has invented a retail visibility solution that uses heat maps and other measurement tools to capture real data. They believe that brands could get good return on the time and money they invest in digitization while Bizom delivers relevant data analytics and insights to drive good results. The trajectory taken by the company to keep up their growth includes owning responsibility for growth and efficiency of customers business, deliver real-time actionable insights by leveraging their wide retail reach of over five million Indian retailers coupled with their ever improving machine learning and AI capabilities.. Moving forward, they are building models of the future by connecting brands and retailers directly using technology. This is delivered through their product, Distiman, which helps tightly integrate online to offline marketing and distribution efforts.
Expanding Bizom’s Operations
While talking about the future advancement of the company, Lalit said “We have just opened our UK office in addition to our offices across India and are aggressively looking at expanding Bizom’s operations in other emerging markets in Africa and APAC.” Currently, Mobisy is building products that can solve problems of digitization for more verticals and also building relationships with business & knowledge partners in India as well as abroad. They are even improving on brand visibility measurement and correlation to sales using ‘real’ customer data. This is processed by Bizom’s cutting edge technologies like 35 Hawk, Bizom’s patent-pending image recognition tool, and its sales gamification feature.
Further Lalit also said, “We want to move the retail ecosystem in India forward by leaps and bounds. To that end, we are building a marketplace where brands and retailers connect directly using a technology platform built by us called Distiman.”
Source :-The 30 fastest growing companies in 2018
Mobisy: Contributing to the Digital Transformation of Organizations with Mobile-First SaaS Solutions
