With a vision to make the world a safer, cleaner & better place Megamorph Marketing Pvt. Ltd. was set up in 2008. Since its inception, the company has grown to become one of India’s largest manufacturers & marketers of cleaning solutions and disinfectants across India. It specialises in enabling brands to quickly enter into one of the fastest-growing consumer markets at a rapid pace. Its cleaning solutions are benchmarked against the global standards and ensure its clients have access to cutting edge technology and USPs.
Megamorph is also India’s first certified Green Company by GC mark Germany, Winner of India 5000 MSME of the Year & ISO 9001:2015 certified. It manufactures a range of products for both domestic & industrial use in segments of floor care, surface care, restroom care, personal care, laundry & kitchen maintenance. All its products are manufactured across India under the most stringent quality guidelines and in complete compliance with environmental standards.
Wide Range of Offerings
The product range of Megamorph provides for effective cleaning of Kitchens, Washrooms, Surfaces, Flooring, Furniture & Laundry needs. Its range includes but is not limited to the below:
• Disinfectants: Disinfectant liquid (hand sanitizer), Disinfectant surface cleaner
• Washrooms: Bathroom cleaner, Liquid hand wash, Toilet bowl cleaner, Tile scale remover
• Flooring: Neutral floor cleaner fresh, Multipurpose cleaner, Heavy-duty degreaser, Carpet shampoo
• Kitchen: Utensil cleaner, Oven & grill cleaner, Kitchen de-scaler, Kitchen-multi, automatic dish wash liquid, Automatic dish wash rinse
• Aroma: Air freshener, Aroma vaporizer, Aroma oil
• Surface: Glass cleaner, Furniture polish, Stainless steel polish
• Automotive care, Swimming pool chemicals & Specialty chemicals
An Elite Management
Megamorph was founded by Ashwin Suresh. Currently, he heads the company as its Managing Director. Ashwin has had multi-domain experience spanning various industries and profiles. He has spent a significant amount of time in Manufacturing and Corporate Relations at various organisations including retail, education & consulting.
The elite management team of Megamorph is also led by its Chief Executive Officer, Niyati Purohit and its Director, A V Suresh.
Niyati has a keen sense of the market, blended with an energetic & proactive approach which helps her drive Megamorph’s marketing & operational strategy. She is a trained perfumer and heads the fragrance development lab. She is also a certified process control auditor and ensures compliance with all quality protocols and documentation.
Suresh brings in over 35 years of sales, marketing & operational experience. He has the multi-faceted experience and has made significant contributions by heading Sales and Marketing, Customer Service, HR, Logistics, Manufacturing & many other functions at Eureka Forbes.
Addressing the Pandemic Scenario
The pandemic has disrupted both large organization and the start-up/MSME ecosystem in India. The impact will certainly be long-lasting and may have grave recursions unless the macroeconomic policies are forged in a way to stimulate the consumer purchase cycle. Though there has been a major drop in FMCG, since most companies are focusing on the essential items, it would take time before the market resurrects the demand for “non-essential” items as well.
Since Megamorph has been covered under the essential commodities list, it has been trying to work with minimum disruption to ensure uninterrupted supply to its customers and partners. The company has seen the demand sore for certain products which are needed to keep the frontline worker safe and secure and it has ensured that supplies are received by them on time. The challenges faced by the healthcare sector are multi-fold. Megamorph is contributing by ensuring as clean and safe work environment as possible.
Leveraging Technologies to Ensure Quality
According to Megamorph Marketing, new technologies help in increased productivity & efficiency, reduce business cost and may also contribute to reducing dependency on the labour force. All of these are two-sided coins and the benefits need to outway the costs. India being as strong as it is on the labour front, the ROI on new technology needs to be carefully evaluated to ensure benefit. As a business, the company believes its priority is to get costs as low as possible and technology, automation and machinery effectively help it in ensuring the consistent and impeccable quality of products.
With the advent of IoT and new age materials and components, Megamorph has replaced many of its older machines with new materials which are corrosion resistant and also have a very long life. These machines are also integrated with its central production interface to ease monitoring of output and quality.
Aims to be Established as Largest Manufacturer
Megamorph plans to establish itself as one of the largest manufacturers of cleaning solutions, disinfectant and hygiene products in the Asian Subcontinent. The opportunities for these products are endless and the company is looking at effectively capitalizing these opportunities to business units. At the same time, its initiatives towards sustainable products and packaging and green sourcing would be a key priority going ahead.
