Though nobody has seen a soul, we could feel it in the colours of fabrics crafted by passionate fashion designers. One could say that our very soul gets reflected through the style the vouge artist personifies.
She could turn your persona into a classic beauty by giving you the embroidered fabric like Organza, Chinon, Lucknowi Chikankari, Georgette, Floral designs, Sequins fabric, Imported fabrics, Handwork, Net, Cotton, Silk, Kashmiri fabric or print with embroidery fabrics like Chinon Silk and Crape, or modernistic splendour by printed fabrics like Muslin, Rayon, Crape, Imported Rayon, Night Suit Prints, Imported Lycra, Velvet etc., or plain/dyed fabrics like Cotton Muslin, Muslin Silk, Upada silk, Satin silk, Dola Silk, Santum, Natural Crape, Soft Net etc., all the while keeping the occasion and the very soul of your personality in her mind, its aura reflected and amplified in the eyes of the beholder.
That is the artistry with which a soulful fashionista Meeta Vasaini, the Founder of Rooh Silhouettes, from Indore, Madhya Pradesh is redefining the haute couture for you. Within just four years of the inception of her studio, Meeta has brought up an exclusive range of customized designer outfits in a beautiful collection of multiple fashions that has offered an amazing array that suits the seasons and the occasions being completely value-for-money, always.
Rooh Silhouettes is fast emerging as the best choice when it comes to butter silk, chiffon fabric, cotton fabric, digital printed fabric, embroidered fabric, fancy fabric, georgette fabric, malai silk, organza fabrics and printed fabrics etc., not only in India but globally.
In her interview with the Insights Success team, Meeta expressed her fashion filled passionate journey, while the challenges she faced and successfully countered. She elaborated exclusively about the idea behind her offering an outline to the soul and her awe-inspiring vision.
Ma’am, please tell us about the saga of Rooh Silhouettes, since its inception.
I identified my passion for textiles and established this venture in 2018, in Indore city (M.P). Someone like me who has a background in the textile industry, I have it in my blood and the firm has my soul. Being the fourth generation in this field, the importance of quality products is my drive to build an era of my own.
What was your inspiration behind venturing into the business arena?
Once, while wandering around the streets, I realised that there is a major need for updated fashion in the city. The city doesn’t have designer fabrics, the latest and trending styles. All that is found in the market is a mixed bag of numerous patterns with typical repetitions. The lack of updated fashion sense made me come up with this venture – the passion to make statement fabrics easily accessible and at good prices.
What were the initial challenges that you had to surmount to ensure Rooh Silhouttes’s success rate to reach greater heights?
In the generation of ready-made garments and fast fashion, it took me a while through my efforts to make clients realise what is the value of a special customised designer outfit. What grace it brings along and a handsome amount on marketing our products.
The market is flooded with a huge variety of mixed-up patterns which are common and typical. When it comes to occasions like weddings, corporate events, and social meetings where looking special is important, then you need to have something unique, classy and rich too. My objective is to bring offer rich classic and ethnic traditional styles to the customers that offer them exactly what they are looking for.
What professional values and qualities do you think your clients value in you and Rooh Silhouettes the most?
With the core aim of providing the best quality products and giving the highest importance to customer satisfaction, the firm started to cut-down channels between manufacturers and consumers. We provide a complete value of the product to the customers. We also help them understand various styles and patterns and also suggest to them what could suit their need for the occasion.
Clients look us up for our dedication to each one of them personally, to every customised outfit and to every detailing. Also, the response rate (online and offline) on the queries and fittings, and other after-sales regarding issues is fantabulous. I have taken a personal interest in ensuring that each client is attended to or responded to for their requirements promptly.
The customer who feels valued and satisfied steadily develops a long-lasting relationship with our brand. They also recommend Rooh Silhouettes to their relatives and friends happily. The word of mouth marketing is the reward we get from them for our caring and compassion for their personal transformation.
What are the USPs that highlight Rooh Silhoutte’s uniqueness?
The USP is Lucknowi chikankari fabrics where we have such intricate embroidered and aptly finished products, that give the client satisfaction equal to a renowned designer’s outfit. The speciality of the traditional embroidery style of Lucknow is exclusive to its unique design patterns which are in great demand all over.
These exclusive ethnic designer products add a classic grace to any occasion. Other USPs are in the Kashmiri embroidered fabrics, Statement Dupattas and imported fabrics, no one can match our offerings that are unique and remains updated for you ever.
As an experienced professional, what would you like to advise the budding aspirants willing to enter this industry?
The key is happy customers. A satisfied customer is all it takes for your business to grow. If you want your business to sustain all throughout the year, then building a strong bond of satisfied customers is essential.
Every time, getting new customers is a bit of a challenge. The best way is to deal with each customer with honesty and dedication. One satisfied customer can recommend our products to his ten different contacts. These word-of-mouth references are very reliable and effective.
Customers give feedback on the products which are extremely important and valuable for your business growth. We give our special attention to the feedback as they are intricate aspects of improvement and developments in our products and services.
How do you envision Rooh Silhoutte’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations?
With the emerging times, our firm is ready to accept the change and other dynamics of the market scenario. We are currently shipping globally. With the help of technology – social media, e-shop, live sessions, video conferencing and other ways to reach our distant prospective clients, the firm is ready to innovate digitally.
We have our own digital platform–www.roohsilhouettes.com–for everyone who wishes to get their soulful personality reflected through their fashion.
