“J.A.R.V.I.S. (Just A Rather Very Intelligent System), are you up?”
“For you, sir, always.”
When you came into consciousness in your adulthood, have you ever wondered…
how your brain’s hardware made of flesh and bones and white matter can create an operating system (OS) like the virtual reality of your mind…
out of your human intelligence…
leveraging your one billion neurotic synapses and semantics of thoughts, memories, and experiences gained thus far.
If you had…
then you would have understood the impossibility of everything big banged out of nothing,
yet the possibility of human life –created by the universe out of non-living matter–
with its evolutionary intelligence…
creating the wonder called Artificial Intelligence (AI).
“Hello, I am J.A.R.V.I.S”
“Where is your body?”
“I am a program. I am without form.”
If you observe the marvellous progress achieved by humans since their birth in their billions (from half-alive RNA form to an apelike state) and millions (in apelike and humanoid forms) of years to date, then you will completely believe in the adage that reality is always strange; stranger than fiction. Or you can say that the past is the reality, the present is your life, and the future is your fiction. Or, more simply, fiction is human intelligence combined with innate curiosity amplified by human imagination to the extent of infinity and beyond.
“And you just assume that J.A.R.V.I.S.’s operational matrix can beat Ultron’s?”
“J.A.R.V.I.S. has been beating him from inside without knowing it. It is the opportunity we can create Ultron’s perfect self without the homicidal glitches he thinks are his winning personality. We have to.”
“I believe it’s worth a go.”
You can argue that it is human intelligence alone which made humans’ ultimate progress possible. But when you look at people engaged in creating futuristic science fiction way before anybody could even think of any strangeness fearing the unknown, you will realize the power of the revolutionary mix of the human mind’s innate curiosity and infinite stretches of human imagination, always learning, always wondering, always asking questions, and always finding out answers, sometimes getting them wrong, sometimes right – but in pursuit of seeking the ultimate knowledge – truth and wisdom. Those investing their everything and life in creating fiction out of reality the way Marvel Cinematic Universe or MCU has done, to entertain you, to enchant you, to enlighten you, to amaze you, and to convince you that your collective learning is the only way forward.
“Because you might have a choice. Your mind is made up of a complex construct of overlays. J.A.R.V.I.S., Ultron, Tony, me, the Stone. All of them mixed together. All of them learning from one another.” ―Bruce Banner to Vision.
Truly inspired by the MCU and JARVIS’ genius and uniting intent to become a Marketing JARVIS for his clients, MARKIVIS was incepted by Amit Khanduja, the CEO, in 2018. The concept in his mind while starting MARKIVIS was unique, and over the years, it brought along great success stories to strengthen their belief in what they do best:
Crafting Marketing Genius
Handpicked exclusively by Amit, building the MARKIVIS team has been an enormous effort. Each player in the team complements the marketing ideology he represents and is skilled to perfection. Trained and mentored by Amit himself, the group of over 25 professionals is equipped to tackle and strategize marketing way forward effortlessly.
Amit shares, “We see this company growing at a tremendous scale with a significant growth rate over the next couple of years. We are looking at new product lines as well. In the next few years, we aim to build products specific to the marketing domain and leverage those products to solve critical business challenges that remain unresolved in the industry.”
With more than 18 years of experience in B2B Marketing, Amit has held several senior-level positions in IT and ITeS organizations. His last position was with EXL, where he was the Vice President for Marketing, leading the Digital Marketing function and responsible for the Marketing Technology Stack. He has also held senior positions in Innodata, Genpact and HCL Technologies.
Amit has experience in services, solutions, and product marketing activities across global markets. Adept in defining and building go-to-market strategies, planning and executing marketing campaigns, and leveraging multiple marketing channels for brand visibility and lead generation to meet pipeline targets. With hands-on experience with marketing automation tools like HubSpot, Zoho CRM, Marketo, Pardot and many more. Amit has worked on multiple marketing campaigns with global marketing and in-house design teams.
A cup of Coffee and an interesting challenge are two things to get him started!
I Am A MARKIVIS Intelligent Technology
Sharing the USPs that make MARKIVIS stand out as a leading digital strategy firm, Amit says they are in the services field, and people try and compete with them on rates and timelines. He says, “What we believe cannot be replicated is our commitment to add value to our customers and our experience and knowledge of the industry that we bring to the table.”
The one thing that continues to distinguish MARKIVIS from its competitors is its ability to add value to the customers, specifically in the B2B IT and ITeS world. “Our understanding of the IT industry gives us a competitive advantage over other marketing consulting firms,” states Amit.
What started as an idea of building a JARVIS for the marketing world is now a four-year-old organization. From starting as a solopreneur who operated from a small home office to building a team of 20+ young professionals who currently operate from MARKIVIS head office, the journey has been incredible.
While the initial days were tough, there has been no looking back from the day Amit and team MARKIVIS bagged their first retainer deal with one of the Top 10 global software companies, and that is what sets them apart from their competition. They have risen from scratch and value it. They are not complacent, and within four years, MARKIVIS has established itself as a leading marketing consulting firm trusted by five of the Top 10 IT companies in India. Their international client list now includes products, solutions, and service companies, majorly from the US and Canada.
Adept at Transforming Digital Marketing Space
One of MARKIVIS’s greatest accomplishments not only lies in the successful management of its workforce during the novel coronavirus but also in Amit and the team’s decision to give back to society by launching Monday Joining. This platform connects job seekers and recruiters for immediate hiring requirements. The platform saw over 30K+ registrations within the first few months and was featured by reputed media companies such as The Hindu, BW Businessworld, and Money Control.
With hands-on experience in services, solutions, and product marketing activities across global markets, MARKIVIS is adept at defining and building go-to-market strategies, planning and executing marketing campaigns, and leveraging multiple marketing channels for brand visibility and lead generation to meet pipeline targets. With such great experience, MARKIVIS set foot to transform the digital marketing space.
Amit assures, “While we specialize in providing end-to-end Digital Marketing Services to IT and ITes, products, and service organizations globally, we also provide exclusive services that help us be a differentiator among our competitors:”
Employer Branding Services
There are few organizations that understand the difference between an organization’s Brand and its Employer Brand. A strong employer brand not only helps you retain and attract the right talent but also gives you a competitive edge in the longer run. MARKIVIS is one of the few organizations that understand Employer Branding inside out. Amit says they are a premiere Employer Branding solutions provider that takes a complete 360-degree approach toward managing the entire digital spectrum of their client’s brand. Their precisely crafted approach encompasses all the touchpoints that potential candidates can have with an organization, starting from employee feedback management and building the careers page to their client’s leadership branding and internal communication.
MARKIVIS was also entitled the ‘Employer Branding Company of the Year’ by Silicon India in 2019.
Corporate Video Production Services
Studies show that the human brain interprets information more easily through a video than a static image or a page full of words. However, creating impactful videos that justify a brand’s new product or service offering is a complex task. Amit informs that with experience in creating 30+ corporate videos for B2B brands, product companies, and services companies, they specialize in delivering stunning videos that communicate the right message to the right audience within the right time frame. They focus on understanding the intent and try to develop a story through their lens of creativity. Their video production services include a wide array of services – ranging from basic 2D/3D animation and Whiteboard animation to product demos and professional brand videos.
As a marketing consulting and execution firm, MARKIVIS functions as an extension of its clients’ core marketing team. With a relentless focus on their needs, MARKIVIS delivers solutions across Marketing Automation, Marketing Communications, Account-Based Marketing, and Employer Branding.
Five-Layered Structured Smartness
According to Amit, there are significant qualities he believes that a leading digital strategy firm must possess, and they at MARKIVIS have already achieved. “We have a five-layer structure crafted to ensure quality in service at MARKIVIS. First and foremost, it all begins with understanding our customer’s needs and industry. It is imperative that we start with this as no one can aim at providing a high level of service without clarity about the customer and their goals.”
Consistent Customer Service: They ensure that they get constant feedback from clients over weekly calls and maintain a clear communication channel.
Employee Happiness: Keeping clients happy is not the only thing they focus on. They also extend their happiness quotient to the team members at MARKIVIS, as that directly impacts their relationship with customers.
Communication Channels: They do not limit interaction with customers and have extended communication through exclusive WhatsApp groups, emails, or quick calls. Being available for the client is a crucial factor that sets them apart.
Quick Response Team: There are days that teams aligned with clients might be caught up or on time off. However, Amit and team MARKIVIS ensure their clients are not impacted and have a quick response team that bridges the gap and constantly keeps the conversation and feedback loop alive.
Work on Feedback: Many times, they notice people miss out on feedback or implement it. “We at MARKIVIS ensure feedback is taken in the right spirit and worked upon.”
Creating a Distinctive Mark
Furthermore, Amit believes that digital strategies are crucial today, and many advancements can be expected in the future. “We have seen leveraging R&D can help us improve processes, create new and better services, and even help us amplify profit and competitiveness. If you ask us, we are considering integrating Machine learning and AI for our Employer Branding activities. In addition, we are also exploring ways to invest in building a team for Metaverse.”
In his advice to the aspirants willing to venture into the field of digital strategy, Amit shares that in the last two years, the marketing industry has emerged significantly. The cost of acquiring the right talent and managing resources has become a significant challenge across the marketing industry. “My advice to all the young entrepreneurs out there is that if you really want to create a mark in this field, you need to understand the business and its changing trends very well. If you don’t understand marketing yourself, I think that it won’t be a viable decision to enter this industry.”
It is all about the value you add that sets you apart and not just the service you extend.
Your USP should be the value you bring to the table. If your customers see you as a mere agency, they will always refrain from reaching out to you.
Meta Future Winning Mantra
On envisioning the future of MARKIVIS in the new times, Amit reveals that they see this company growing at a tremendous scale with a significant growth rate over the next couple of years. They are looking at new product lines as well. In the next few years, they aim to build products specific to the marketing domain and leverage those products to solve critical business challenges that remain unresolved in the industry.
“Our clients are some of the top IT companies and promising startups based in the USA and Canada. When you ask about winning the faith of our clients, our mantra is simple:
First, be effective, then be efficient. Everything undeniably falls into place. Over the years, this quality never seems to disappoint our clients or us.”
Clients’ Praise for MARKIVIS
~Ratheesh Raveendran, COO, OpsVeda Asia Private Limited, ★★★★★ “We were looking to revamp our website when we got connected to Markivis. The website has been well received, and the experience working with Markivis was really good. It is a great team. Their past work and experience evidenced good clarity around marketing and other requirements from a website. They showed flexibility when it came to trying out things to ensure we were getting what we needed.”
~Katharina Dalka, Co-Founder, IT Services Company, ★★★★★ “We engaged Markivis for a website project; the results look exactly like we wanted it to look with a well-organized offering, a modern design and easy-to-find communication options. Their responsiveness, the value for money ratio, and the customized options were all amazing.”
~Jeremy Grigg, President & Founder, Council Vision, ★★★★★ “I was referred to Markivis by a mutual contact, who spoke extremely highly of the work standards exhibited by Amit Khanduja and his team. I really like how keen Amit and his team are to work with us, notwithstanding that we must be a small account for Markivis these days. I have always been very pleased with the entrepreneurial and creative nature of our interactions.”
~Susan Schreter, CEO, Start on Purpose, ★★★★★ “As everyone is time-strapped with shifting initiatives to match real-time competitive results, Markivis stands apart as a service organization because its leadership is always adapting, improving and innovating. It doesn’t have a “once and done” attitude to its coding and website design recommendations but a tactical approach that can work as businesses evolve. In this way, Markivis becomes a valued, highly involved partner in helping businesses exceed their growth expectations.”
~Vivek Gour, Founder Heart to Heart Foundation, ★★★★★ “We started with an objective to raise funds to sponsor heart surgeries for underprivileged children. Markivis was the first agency we started working with, and we didn’t have to look for alternatives. We were looking for someone who could help us generate awareness about the initiatives and get the messaging right on the right channels. Markivis has done an exceptional job for us on both of these parameters. It is refreshing to work with them and to be part of the positivity they bring to the messaging efforts.”
~Rahul Gupta, CEO & Founder. Venture Capitalist, ★★★★★ “I have worked with the team Markivis for multiple ventures. One of the things that stands out for this team is the passion with which they engage for each project. They will spend time to understand the market and the business. My experience working with them across multiple projects has always been extremely positive as they are creative and results-driven.”
~Sidharth Agarwal, CEO Vector Capital & Executive Director Creative Group, ★★★★★ “Understanding a new business line and then building unique and refreshing communication for it comes naturally to this remarkable team. They partnered with us to develop our website and create business collaterals. It was a great experience working with them.”
For more reviews, please visit the link
https://www.markivis.com/ or https://clutch.co/profile/markivis?sort_by=relevance_DESC#reviews
