At the beginning of the 20th century, the coastal lands of the country saw major commercial cargo movements. Soon the aspiring businessmen and investors saw the rise of the logistics and supply chain industry in India. Seeing this opportunity many risked a dive to set foot in the industry but Liladhar Pasoo is among the names that have made a mark in the logistics niche.
Since its inception in 1919, the family-owned company has followed an organic growth strategy keeping integrity and business ethics at the center. This strategy along with the customer-centric approach has helped the company cross the milestone of celebrating a century in the industry.
Leading the 100+ years old family logistics group Mr. Rajesh Mehta, CCSO and Executive Director is responsible for the company’s global reach. His 33 years of industry experience and openness to adopting technology and digital means of business have helped the company smoothly align its services meeting the needs of the market in modern times.
Keep reading the following interview to know how the family-owned company has made a mark in the logistics and supply-chain industry and continues to do so with its ambitious plans to set foot in the global market.
Kindly brief us about the company, its values, vision, and mission.
Liladhar Pasoo has always been a value-driven company due to its high level of integrity and ethical way of operations. Over the century Liladhar Pasoo has structured itself as a professionally driven company offering an opportunity for professionals to innovate and work towards generating customer experience.
Today we proudly boast of a family of 700+ professionals offering their services through our offices over 22 major ports/ICDs across India. Our offices are capable to offer integrated logistics and supply chain solutions to customers across 18 different industries.
Our International reach of chosen global network partners bases its operational capability and commitment value thereby strengthening Liladhar Pasoo’s strong presence across 170 countries wherein we offer innovative logistics and supply chain solutions while controlling the cargo at both ends of the supply chain.
Our domestic presence is equally strong in India and is backed by state-of-art infrastructure warehouses to cater to industries like agro commodities, chemicals, pharma, retail, and e-commerce. Today we manage over 1.5 million sq feet and offer services with customized value-added benefits while delivering to over 10,000 pin codes across India. Our automated solutions across industry sectors make sure that we fulfill our client commitments and ensure the unparalleled customer experience.
Our IT infrastructure is also well-aligned with the value system of our system while serving our customers. Liladhar Pasoo’s agile and adaptable technology platforms have enabled the group to deliver our commitments to many SME, MSME, National and international reputed brands across the globe giving everyone efficient and robust solutions.
Please share with us the contributions of Mr. Rajesh Mehta towards the organization and the industry.
Mr. Rajesh Mehta was responsible to develop an overseas network along with global sales and branding. His hands-on experience in the supply chain industry has allowed him to develop into an effective troubleshooter, be it operations, pricing, sales, or development of global and local partnership network, strategizing, and its implementation. Responsible for a multitude of activities like global sales and marketing, branding, strategizing, and development of a new revenue stream for the company, and much more.
Having achieved a vibrant Freight Forwarder Agency Network in 170 countries that offer disruptive ideas of end-to-end logistics Mr. Rajesh is responsible for making Liladhar Pasoo into a global logistics brand.
He excels in designing corporate roadmaps and implementing them in India by taking into consideration economics and legal compliance aspects. He also offers consultations on ‘How to bring values to supply chain and increase sales through Logistics’.
Mr. Rajesh is also responsible to lead the international logistics committee under Engineering Export Promotion Council (EEPC INDIA). He is also a member of the Advisory Board on Economic Times Supply Chain. In 2019, he was inducted as one of the experts to spearhead the TCM Panel Service sector division established by the Confederation of Indian Industries (CII) to develop a universal model for the service sector and eventually form sector-specific content. Mr. Rajesh Mehta is also a prominent member of the CII Task Force on Oxygen Supply Chain, responsible for advising the government on ways to ensure swift and hassle-free delivery of oxygen cylinders to fight the pandemic.
What are the prominent services, products, or solutions that Liladhar Pasoo offers?
Our operational insights and capabilities to understand the laws and regulations along with the skills to handle cargo and deliver it safely are one of our strong domains. It is because of this we can customize solutions across different industries and commodities. We are India’s most experienced integrated logistics and supply chain solutions provider.
Our international freight forwarding offers innovative control systems for seamless cargo movements to and from India and overseas. We have PO management, buyer consolidation, supplier consolidation, trade lane operation for FCL, LCL, Breakbulk to be transported by air, ocean, road, or in another multi-modal ways of cargo movement.
Our warehousing and distribution offer custom bonded and general warehousing facilities bringing enormous innovative value-added services like blistering, shrink wrapping, inject printing, MRP stickering, etc in the most compliant hygienic and aesthetic way.
Our transportation arm has expertise in handling hazardous cargo movement of solid or liquid commodities being transported as FTL, LTL, or through ISO tanks. We also provide coastal and rail transportation for bulk movement. In the case of express deliveries, we provide solutions by air for emergency deliveries.
How is the company utilizing technology to ensure that the supply chain is optimized and efficient?
At Liladhar Pasoo Group, digital dexterity has been a key in operational excellence. Information Technology is at the heart of everything we do. Our state-of-art IT network has helped us cater to 18 industries across the globe.
The 4 pillars of our robust technology system are mobility, visibility, transparency, and efficiency. This has enabled us to make our workforce mobile and given us the capability to monitor and control every bit of the process remotely during the pandemic.
Our interactive and user-friendly dashboards and shipment tracking capabilities clubbed with services like API and EDI help us interact with multiple systems to give end-to-end visibility to customer cargo and reduce manual intervention.
Housing our systems in a secure cloud environment help achieve visibility 24/7. It shows the confidence we have in our core values demonstrated in practice by our certifications of ISO 9001, 14001, 45001 along with the coveted Authorized Economic Operator (AEO) certification.
Our agile and adaptable technology platforms have enabled the group to deliver our commitments to many SME, MSME, National, and international reputed brands across the globe giving everyone efficient and robust solutions. Going digital is the need of the hour and with LP digital, Liladhar Pasoo has succeeded in delivering the best customer experience and service.
The COVID-19 pandemic has enforced a new normal. How, according to you, will the industry change and modify its workings to meet the new requirements?
COVID-19 has come out as a big shocker for the corporate world as none of the industries were prepared for such kind of unfathomable emergency which has flawed many best-planned supply chains and business strategies.
As a policy, corporates always plan for a contingency situation, but the pandemic has caught us all in a banana skin kind of a situation. The industries that have been working on JIT Inventory Management have been the most affected since they do not plan for huge inventory as a backup to save on cost.
In the current shipping scenario, the frequency of ships/aircraft calling at most of the Asian ports has been slashed due to demand-supply imbalances of container inventories and cargo. The shipping lines are overbooked and having a space crunch and are offering delayed bookings by almost three to four weeks.
A dedicated supply chain crisis management task force is required at the national level to handle and take on any supply chain challenges, alongside being empowered to take decision in order to ensure delivery of essentials to human life or raw materials for production and cycle back the goods into the market.
Through a collaborative and integrated supply chain approach we can strike balance between human health and the economy whilst being more prepared to face any ‘VUCA’ situation.
Where do you envision your organization to be in the long run and what are your future goals?
We look forward to being reckoned among the best integrated logistics and supply chain solution providers with global footprints thereby controlling the cargo at both ends of the supply chain.
Liladhar Pasoo wishes to use technology, operational capability, knowledge, and the personal touch of a family company to create values for our customers globally thereby being benchmarked as the best logistics and supply chain company for its commitment and best practice-based services. We strive to control market share in 18 different industries by developing world-class infrastructure processes and people.
