Have you ever had a burning question that you just couldn’t shake? A problem that needed solving, but you didn’t know where to start? We’ve all been there. But what happens when you finally find the answers you’ve been searching for? How do you know if they’re the right ones?
That’s where research comes in. And if you’re an entrepreneur, it’s a crucial step in the process. But traditional thinking tells us that once we’ve done the research and found the solution, it’s time to sit back, relax, and enjoy the fruits of our labor. But in today’s ever-changing landscape, that approach just doesn’t cut it anymore.
Meet Levitation Infotech LLP, A Research, Design and Development agency. They’re breaking the mold with their commitment to constant market research, development, and innovation. And they’re doing it all with one goal in mind: to equip your business with the most distinctive digital edge possible.
Ankit Mishra, the founder of Levitation, along with his co-founders and a team of industry experts, they’re on a mission to discover, develop, and deliver innovative and efficient product development and technological solutions that drive brand growth over time. And their focus isn’t just on the products and services they offer. They’re also committed to promoting a healthy work culture for their customers, co-workers, affiliates, and partners.
So what can Levitation do for your business? According to Ankit, they’re dedicated to giving you the very best of a full-service digital experience, with a strong focus on customer-centric solutions. And in an exclusive interview with Insights Success, he revealed how Levitation’s 360° research-driven design and development agency can help propel your brand forward and unlock insights through Design thinking.
If you’re ready to take your business to the next level, Levitation is the way to go. The highlights of that exclusive interview are given ahead.
Please describe Levitation Infotech LLP in detail.
Levitation is a research-first Technology company focusing on research and providing a comprehensive ecosystem for businesses to scale. It was founded in 2018 by a team of experts in Research and technology who had the vision to create a company that puts the customer first and uses technology to simplify complex processes.
Design thinking is at the heart of everything Levitation does. This customer-centric approach has made it a leader in the industry. Levitation places a high value on innovation, reflected in its problem-solving approach and solutions. The team of experts at Levitation is committed to continuously enhancing the customer experience through our technology advancements and process flows. Levitation’s ecosystem for business scaling covers a wide range of services, including research, design, and Development (software development, mobile apps & website).
The goal is to provide a complete and seamless experience for the customer, allowing businesses to focus on growth and expansion. Levitation’s team of experts consists of Researchers, Deep thinkers, Designers, Developers, and Design Thinking professionals who work together to provide innovative solutions tailored to each client’s unique needs. The company’s design thinking approach ensures that each solution is functional, visually appealing, and user-friendly.
Brief us about yourself and shed some light on your professional tenure.
As one of the co-founders of Levitation Infotech LLP, I am proud to have launched this venture in 2018 alongside Mr. Shivankit Kumar and Mr. Akash Verma. Right from the beginning, I have held a strong belief in the power of research and process, and I have worked to establish a corporate culture at Levitation that prioritizes innovation and research.
In my opinion, creating a corporate culture that encourages innovation is critical to achieving long-term success. That’s why I am always striving to inspire our team to think outside the box and to seek out new and innovative solutions to the challenges we face.
One quote that has been particularly inspiring to me is from hockey legend Wayne Gretzky. He once said, “We skate to where the puck is going to be, not where it has been.” This quote encapsulates our approach at Levitation, and it has become our guiding motto. We are always looking ahead and anticipating the needs of our clients, so that we can stay ahead of the curve and deliver exceptional results.
Levitation has become the first agency in its space to scale businesses using Design Thinking, a five-step approach to problem-solving. My initial work experience was in the healthcare industry, where I identified technological and marketing problems in the sector. It led me to start Levitation along with my co-founders to address these issues using innovative solutions. My background in healthcare has provided me with the skills and knowledge necessary to identify the industry’s challenges and develop practical solutions through Levitation’s innovative approach. In its early years, Levitation focused on healthcare, but now we serve more than five sectors.
What USPs make you stand out as a leading Market Research Company?
As a research-first company, our USPs are centred around our commitment to providing human-centric solutions that add value to our clients. We utilize Design Thinking to create innovative solutions that address our client’s specific needs. We take pride in our dedication to our customers, taking the time to get a deep comprehension of their company and their target audience so that we can craft tailored solutions that work for them. Our Research team looks at the customer’s problem from a 360-degree view to ensure we don’t miss out on anything.
Furthermore, the team makes a research design and a hypothesis before starting the research. Based on the research design, they decide whether a qualitative or quantitative approach is needed. Our solutions are designed to add value to our clients by providing insights and recommendations that drive business growth and success. We focus on delivering actionable and measurable results that can be easily implemented to create real business impact.
What are the immersive benefits of your services to your clients?
By putting the customer at the centre of our research process and empathy mapping, we identify key pain points, desires, and motivations that can be leveraged to drive business success. We utilize a human-centric approach that considers the emotional and behavioural aspects of our client’s customers.
By understanding the underlying motivations and drivers of human behaviour, we can develop solutions that not only solve problems but also connect with customers on a deeper level.
Being an experienced leader, share your opinion on how technology is transforming the research sector and what advancements we can expect in the future.
We believe that technology has already made significant advancements in the research sector. We can expect even more transformative developments in the future. These advancements will make it easier for researchers to collect and analyse data, gain insights into consumer behaviour, and improve the accuracy and reliability of research.
One central area of advancement is automation and artificial intelligence. These two aspects transform the research sector by automating many data collection and analysis tasks. It allows researchers to focus on higher-level tasks, such as interpreting data and making recommendations.
The rise of big data has also created new opportunities for researchers to gain insights into consumer behaviour and preferences. With the help of big data analytics tools, researchers can process and analyse vast amounts of data quickly and efficiently.
Another area of advancement is the Internet of Things (IoT), which is used to collect real-time data from various sources, including consumer devices and sensors. It is really useful in Product development and creating a better user experience. IoT sensors allow researchers to gather more accurate, real-time, and up-to-date information, which can be used to make better-informed decisions.
What would be your advice to the aspirants willing to venture into the market research niche?
We would say, please, gain a strong foundation in research methodologies. And start with one industry and expand gradually. Research is a very painful process. So, it is imperative not to become biased while conducting research. Staying up-to-date with the latest technological advancements is also important for market researchers.
But the most important thing is to have a curious and open-minded approach. Aspirants should be willing to explore new ideas, challenge assumptions, and think creatively to find solutions to complex problems.
How do you envision scaling Levitation’s scope and offerings in the future?
We plan to expand our scope and offerings by moving toward cognitive marketing and enterprise software development. To achieve this, extensive research will be required. Therefore, we plan to keep Design Thinking at the heart of everything we do.
In addition, Levitation plans to invest more in technology to improve its capabilities and offer more advanced services to its clients. By staying up-to-date with the latest trends and technologies, Levitation can continue to provide high-quality services and remain competitive in the market.
Clients’ Reviews and Testimonials:
- Trigya Singh, Digital Head, Communications Agency, 5* Review: “Levitation marketing was very good with research. They understood my requirements properly.”
- Nishchay Chawla, Business Head, Creditech Technology Pvt Ltd, 5* Review: “The team of Levitation takes feedback properly and implements it immediately.”
- Saundarya Junjur, Sales Executive, Wrist Men Watches, 5* Review: “Their communication skills were very accurate.”
- Chanpreet Singh, Employee, Kaur’s Kare Homoeopathic Clinic, 5* Review: “They work professionally. Our overall experience is good.”
- Devangi Shah, Procurement Manager, TR Constructions, 4.5* Review: “The most impressive was the design they created, which was unique and new to us.”
For more reviews, please visit https://clutch.co/profile/levitation#reviews
Awards:
- Clutch – Top Market research company | India – 2023.
- Clutch – Top Market research company | Delhi – 2023.
- The Menifest – Top 30 Market Research Company in India – 2022.
- Zen Suggest – Best Usability Design – 2022.
- The Menifest – Most reviewed Market research company in India – 2022.
- Good Firms – Top Market Research Company – 2021.
