THE PREMISE
“When we founded Kama Ayurveda in 2002, our goal was to catalyse modern Beauty with the centuries-old principles of Ayurveda. With each passing year, we find that the relevance of Ayurveda is all-pervasive. The reason for this is the larger lens of holistic Wellbeing, that forms its foundation.
Our constant guide lay in the fact that Beauty is a function of Nourishment, Healing, and Care, which are the pillars that support our philosophy.
To further validate the efficacy of Ayurveda and its formulations, we conducted large scale clinical trials to back the authenticity of our treatments.
The results, as you will see, are a welcome reiteration of Kama Ayurveda’s implicit belief in nature and the science of Ayurveda providing effective and time-tested solutions.
As subsets of a living ecosystem, our bodies are tied intricately to all that surround us. It is in the knowledge of this, that Kama Ayurveda continues to find inspiration for mindful offerings by way of our evolving product range.”
~ VIVEK SAHNI
THE METHODOLOGY
To back the authenticity of our naturally sourced beauty treatments, we conducted clinical trials to test the efficacy of our most-loved products for a period of 28 days. These included our Kumkumadi Miraculous Beauty Fluid, Rejuvenating & Brightening Night Cream, and Kumkumadi Brightening Ayurvedic Scrub.
The test was carried out by Mascot Spincontrol India (MSI), a clinical research organisation of global repute. MSI takes pride in being ISO 9001:2015 Certificate by Bureau Veritas with Zero Non – Compliances and Bureau of Indian Standards.
All applicable regulations of Good Clinical practices as laid out by the ICH, Good Laboratory Practices, Schedule Y, Indian Council of Medical Research were followed.
This was a blinded study, which means the participants were not aware of the type of product being applied. For the dermatological evaluation of safety & efficacy, the evaluation was carried out under controlled conditions of temperature and relative humidity. The lighting was ensured from a constant source throughout the study. For the instrumental evaluations, equipment like chromameter, corneometer & CLBT were used. Each of the subjects was asked to fill an elaborate questionnaire for evaluation under the guidance of a clinical research associate at MSI.
The participant panel used in this study were screened from a wide socio-economic database and included both male and females between 35-55 years of age with skin conditions which the product intends to improve (such as dull skin, pigmentary spots, crow’s feet & wrinkles). The screening was done basis their skin conditions (as evaluated by dermatologists), their regular habits, clinical observation & medication history. Each product application was shown first by clinical research associates after which the application was carried out at home for 28 days. Any deviation from the study protocol led to subject exclusion.
THE OUTCOMES
Kumkumadi Miraculous Beauty Fluid Ayurvedic Night Serum: For bright, radiant & rejuvenated skin
Clinically Proven*
• 2.5 X improvement in Skin Brightening **
• 20% Reduction in Pigmentation
• 15% reduction in Wrinkles
In just 4 weeks
100% of the panel showed improved skin brightening & hydration.
*Based on clinical trials conducted over 28 days.
**x represents skin conditions before product usage.
Rejuvenating & Brightening Ayurvedic Night Cream: For glowing, supple and youthful skin
Clinically Proven*
• 2.5 X improvement in skin brightening **
• 20% Reduction in dark spots, blemishes
• 27% Improvement in moisturization
In just 4 weeks.
97% of the panel showed improved skin brightening.
*Based on clinical trials conducted over 28 days.
**x represents skin conditions before product usage.
THE OUTCOMES
Kumkumadi Brightening Ayurvedic Face Scrub: For instantly bright and smooth skin
Clinically Proven*
• Visibly smoothens skin by 34%
• Reduces pore size & Firms Skin by 24%
*97% of the panel showed improved skin smoothening.
*Based on clinical trials conducted over 28 days.
The Kumkumadi Miraculous Beauty Fluid, Rejuvenating & Brightening Night Cream, and Kumkumadi Brightening Ayurvedic Scrub are available on www.kamaayurveda.com and at Kama Ayurveda stores across India.
About Kama Ayurveda: Kama is Desire, Ayurveda is Science, We bring them together. Founded in 2002 in India, Kama Ayurveda is an authentic Ayurvedic brand providing traditional and holistic treatments for beauty and wellness. Passionately focused on the purity of ingredients and efficacy of formulae, Kama’s high quality and beautifully packaged products are EU certified internationally. Made with pure, natural and organic ingredients, the award-winning, premium Kama range is also used by some of the world’s leading hotels and spas. The pure, ayurvedic products are 100% natural, vegetarian and sans any additives. Kama Ayurveda has acquired a cult following globally among discerning beauty buyers, looking for safe, gentle, and efficient products that are rooted in the ancient science of Ayurveda. Kama Ayurveda has 59+ exclusive stores across Delhi, Gurgaon, Mumbai, Chennai, Kolkata, Bengaluru, Pune and Ludhiana.
Press Contact: Peepul Consulting | Angela Sharma | angela@mypeepul.com | +91-9654850950
