In recent times, ayurveda has gained prominence not only in India, but globally as well. People nowadays demand for more ayurvedic beauty treatment and products. This shift in the customer’s choice has opened doors for various ayurvedic beauty solution providers.
The leading providers of ayurvedic beauty care and products are leaving no stone unturned to ensure that clients are provided with the best beauty products. One such renowned ayurvedic beauty brand is Kama Ayurveda.
Established in 2002 in India by co-founders Vivek Sahni; Rajshree Pathy; Dave Chang; and Vikram Goyal, Kama Ayurveda is an authentic ayurvedic beauty brand. It aims at providing traditional and holistic solutions for beauty and wellness.
“We deliver beauty products of the finest quality across skin, hair, and body categories”
Passionately focused on the purity of ingredients and efficacy of formulae, Kama’s high quality and beautifully packaged products are EU certified internationally. Made with pure, natural, and organic ingredients, the award-winning, premium Kama range is also used by some of the world’s leading hotels and spas.
The pure ayurvedic products are 100% natural, vegetarian, and are without any additives. Kama Ayurveda has acquired a cult following globally among discerning beauty buyers, looking for safe, gentle, and efficient products that are rooted in the ancient science of ayurveda.
Spearheading the Organic Product Market
Kama Ayurveda was one of the first few brands to introduce body care and personal care products containing organic ingredients to the discerning consumer. These products meet the National Organic Program (NOP) organic production, thereby eligible to be certified as an organic beauty product under the NOP regulations.
The Visionary Architect
Kama Ayurveda marches ahead towards delivering excellent beauty products under the ardent leadership of Mr. Vivek Sahni, the Co-Founder. He studied Economics at Delhi University and then an Associate Degree in Communications Design from Parsons School of Design in New York. After moving back to India, he started his eponymous design company Vivek Sahni Design in 1993 which specialized in communications, product, and environmental design.
He co-founded Kama Ayurveda in 2002 and is responsible for the brand’s tremendous success both in India as well as international markets. Today, under Mr. Vivek’s leadership, Kama Ayurveda is recognized as an authentic ayurvedic beauty and wellness product provider. The brand is available across 52 standalone retail stores across India and has over 150 products in skin, hair, and body.
Vivek is passionate about design and the environment and is using design in its infinite forms from technology, to supply chain, to product, package, and store design to create a mindful company.
Overcoming Challenges During the Pandemic
With the emergence of the global pandemic, Kama Ayurveda, amongst other brands had to revaluate existing rules and protocols. In the wake of a complete lockdown of e-commerce and brick-and-mortar stores, the company studied the situation at hand and used the time to introduce simple ayurvedic rituals that can be practiced every day. It shared this information with its clients via social media.
As the company’s website restarted, it endeavoured to move majority of the communication online, and rerouted consumers to the website, as much as possible. To facilitate this, an IVR number and online beauty consultations were some of the additional services that Kama Ayurveda introduced. Through this feature, the company planned to elevate its brand experience.
With retail shops reopening, the company was well prepared, accounting for new ways in which the consumers can experience the brands. Constantly monitoring the journey, it ensured maintenance of social distancing, mandatory masks always, minimal contact, and online modes of payments, to make shopping of products hassle free.
During the first leg of the pandemic, Kama Ayurveda constantly monitored and adapted to changing rules and regulations.
Delivering Unadulterated Customer Experiences
Kama Ayurveda pioneers in producing ayurvedic beauty products of the finest quality across skin, hair, and body categories. The formulations are made using recipes from vedas. These unadulterated, time tested products effectively address beauty concerns, without any side effects.
The long-term effects of chemical infused products are unknown in comparison. Using natural ingredients, Kama Ayurveda takes pride in positioning itself as an authentic ayurvedic beauty brand.
The company’s beauty treatments do not undergo any form of animal testing. It has always been very transparent with the purity of all its products. Furthermore, Kama Ayurveda regularly conducts clinical trials on its key products to prove efficacy.
Kama Ayurveda also has been honoured with recognition and international certifications from institutions including ECOCERT and PETA.
Future Perspective
Team Kama Ayurveda states, “With an increased number of consumers switching to natural alternatives, ayurvedic beauty has a long way to go. This is just the beginning”.
The company intends to establish itself as the biggest beauty brand in the years to come.
Advice for the Budding Entrepreneurs
Team Kama Ayurveda is of the opinion that the organic sector is a large space. Hence, the first thing budding entrepreneurs need to do is narrow down their focus and selection. Then, they should select an area and find the best quality of vendors to provide for the merchandise. Entrepreneurs must evaluate carefully, to identify the key benefit that their product offers to the consumer.
