Real estate has a very wide connotation comprising of land along with all improvements carried out there on with water, crops, trees and natural resources like minerals on the said land. Traditionally real estate can be categorized into four types of asset classes: land, residential, commercial, and industrial.
Real estate developers play an important role in the industry as they bridge the gap between the demand and supply for dwelling home units, office space and Industrial parts. They enhance the value of the project in terms of functional, design, construction, and comfort of owning the space.
One such renowned company which is providing a facelift to the real estate industry is Justo. As a real estate service organization operating currently from Mumbai and Pune and will soon be expanding to the markets across the country. The company was founded by professionals from the real estate sales, financial and service industry, who have worked with large corporates at a very senior position.
They have designed and developed customized delivery models that are instrumental in creating value for developers and their clients. Built on the principles of advice, create, and nurture, Justo has been successful in creating unique business, marketing, sales and financial strategies coupled with excellence in execution leading to long term relationships with developers across multiple asset classes in the real estate segment.
The management states, “We are a knowledge partner, enhancing the overall capability of the developer to achieve profitable, sustainable growth and adding significant value for its brand.”
Delivering a Plethora of Services and Solutions
Justo provides numerous services and solutions to its customers. It aims to achieve excellence through its dedicated endeavours. Some of the various services provided by the company include the following:
1. Marketing & Sales – Driven by passion, experience, and strong domain knowledge, team Justo has been introducing products into the market, with access to market information, real-time market insights, and research-based manoeuvres. These manoeuvres are customized, innovative, and technology-driven marketing and sales solutions. They amplify developer offering, strengthen developer’s fund and equity, create buyer experience, and augment sales to build a successful delivery model of real estate like residential, commercial, retail, warehousing, etc.
2. Cash flow and fund management – Justo is well connected with all leading private and PSU banks, NBFCs, HNIs, and PE investors that are open to real estate funding. Helmed by industry veterans, it has the expertise and deep understanding of the need for cash flow requirements, and help raising of funds for debt, equity, mezzanine in various asset classes.
The Dedicated Founders
The foundation stone of Justo was laid in 2019 by two seasoned veterans in the field of real estate- Mr. Pushpamitra Das (Pushp) and Mr. Rahul Pande, together with over five decades of experience across real estate and financial services.
Pushp, has over three decades of experience across diversified industries at senior leadership positions, helmed and converted numerous budding ideas into successful companies. In the real estate sector, he had led organisations across all functions including strategy, sales and marketing, large scale fundraising, project fund allocation, fund management, cash flow and execution. He has been associated with companies and brands like Rustomjee, Piramals, Bombay Realty, Wadia Group, Essar etc. at very senior management levels and has created multiple leaders with over 20 CXO’s employed today with large, reputed organizations. Pushp has been a mentor, advisor, and investor in multiple start-ups and has worked closely with few tech-based real estate and mobility start-ups.
Rahul comes with a deep understanding of the nuances of real estate development, strategy, sales and marketing. He has developed a strong P&L mind-set over the years and has served in the varied organization across geographies in India and the Middle East. His exposure spreads over organizations as Kotak Bank and HDFC Bank in the financial sector and Lodha Developers, Bombay Realty, and Damac Properties in the real estate segments. Mr. Rahul, a people person, has a unique ability to attract talent and groom them to be leaders in their field of work.
Facing Challenges with Positivity
The management states that putting forth their vision and explaining the concepts to the people, attracting, retaining, and bringing the best output of the talent and changing the mindset of the developers are some of the major challenges that they have faced. They further believe that making developers understand the new methods of doing business, which has the benefit of improved cash flows, reduction of cost and working capital takes time to sink into the mind of a developer.
Putting in the Best Efforts
Team Justo helps in the development of complete business, marketing, sales, and financial strategy for the developers. It also executes them successfully so that a developer gets ample time to focus on land, legal approval, and construction related issues. The company converts developers’ fixed overheads and time related overheads to variables and thus takes away the pain points of developer servicing time-related overheads when not required. Team Justo reviews the entire life cycle of the customer, and all this has led to earlier and enhanced cash inflows out of the project. Besides, enhancing brand positioning, brand perception, and ORM, along with communication strategy.
Opinions about Technological Advancements
The company believes that from driving business decisions to creating better consumer experiences, big data analysis, machine learning have enabled it to target clients with the right products and position products in the most effective manner. It opines that harnessing big data is an invaluable tool in targeting the right buyers and an important element in refining the real estate process.
As per the management, virtual reality (VR) enables customers to tour predevelopment or ready house units from anywhere in the world. Justo is using the technology to give their prospective clients a feel of the product virtually. Using real-time technology and devices, like the Samsung Gear VR Virtual Reality headset, real estate developers can show off the progress of the houses under development as well as completed units. Through the power of virtual reality, Justo allows prospective buyers to walk through and experience the space even before the construction has started.
Automating its customer relationship management, portfolio management, and facilities management, Justo has been able to address the challenges such as cost efficiency and communication between different stakeholders.
Standing Tall During the Pandemic
The management states that it has been a challenge to deal with the customers during the pandemic. It has been difficult to get the customers to visit the sites. Accordingly, Justo reached out to them to showcase the product through multiple channels, including digital platforms, and helped the developer to achieve sales. “We have implemented unique hygienic, safe methods and processes while reaching out to the customers and dealing with them,” states the management.
Taking the Next Step
Justo, promoted by professionals with experience in handling scale of operations. It has grown from a team of 10 to a team of 220 professionals in just 18 months, with its base at: Mumbai and Pune, in less than two years. The company will soon expand to other metros, namely NCR, Bengaluru, and Kolkata, and add at least 200 more professionals in the next 12 months.
