All hail to the Ladies!
Feminine power is the greatest power in the universe as it is the energy which gave birth to everything. So it is a genuine request to all the ladies, please recognize your truest potential. You are stronger than you think. If you believe in yourself, you are the strongest and the mightiest.
You are the personification of that eternal cosmic energy flowing through every atomic, sub-atomic, waving particle, and string-like element which has shaped the universal force: the goddess of infinity.
Ishneet Sahani, CEO and Creative Head at AMBROSIA, realized at a very young age that she holds enormous power in herself, which, if appropriately moulded, could be dazzling brilliance for eternity. Further, she astutely observed that her inner magnificence resonated with the everlasting sparkle of gems, rubies, sapphires, diamonds, and jewels.
A Jewelholic Resonance
Ishneet says, “I always had a fascinating connection with diamonds. I could differentiate between the qualities of diamonds at the age of 15 without any specialization in the field.”
According to Ishneet, her mother–who is a jewelholic–was her inspiration to enter the arena of jewelry designing. Their often visits to the jewelers created an aura of attraction for Ishneet. She adds, “I understood the importance of a diamond in a woman’s life at an early age.” Diamonds are one of the finest things every woman wants to adorn and pass on to the next generation.
In those days, there were very few women jewelry manufacturers. Ishneet mentions, “My mother motivated me to start my own league.” So to create a brand that can serve with the finest craftsmanship and quality–a creation of love and bondage was the real motive to start AMBROSIA.
Renaissance of Celebrated Sparkling
In 2005 she along with her team commenced their journey with a privately exclusive and fine exhibition. However, they were overwhelmed to witness endless appreciation and infinite love for jewels in their clientele.
The first collection ‘Renaissance, was launched, comprised of leather cords used with diamonds. Many animal statues like frogs, panthers and serpents were amalgamated with Polki and diamonds–now a common trend began by Ishneet through AMBROSIA.
She now states they are grateful to serve the industry by supplying their retail clients and wholesalers. AMBROSIA also got an early breakthrough in Bollywood as celebrities like Kirti Kulhari and Neha Bhasin endorsed AMBROSIA jewelry crafted by the team Ishneet. Ishneet shares, “In 2019, we added Red Carpet Dresses and Cocktail Wear.”
The silhouette and unique handcrafted dresses brought a blast. In no time, it became an apple of the eye for celebrities.
Puncturing the Prejudices
“Soon we were endorsing celebs like Rubina, Nikki Tamboli–Big Boss famed, Neha Kakkar, Neha Bhasin, Harshdeep Kaur and many more,” says Ishneet, who found another thing common about both feminine power and mineral gloss, that both due to their innately attractive nature have compelled people to form myths and spread rumours about them.
AMBROSIA was born out of the gut and determination of Ishneet to debunk all those myths; both about women’s abilities and mineral’s existence. In an industry influenced by males, the challenges for a 20-year-old girl were enormous; from sourcing to selling.
Ishneet’s first visit to the hub of diamonds, Surat, was an amazing experience. The look on the people’s faces, the crowd that gathered to watch a 20-year-old girl buying diamonds. “I was excited, scared, and proud,” recalls Ishneet. Since then, a lot of prejudices have been punctured.
Pioneering the Milestones
Selling was also not easy as there was no WhatsApp, no Instagram, and Google was not trending in India at that time. Ishneet travelled to different parts of the country to meet big retailers and wholesalers to sell her jewelry. It was a learning as well as a challenging experience.
Now AMBROSIA and Ishneet are not only pioneers in jewelry, but also those experiences helped Ishneet in her other vertical of apparel. Brand AMBROSIA is enlisted at the best designer stores of India like Aza and Pernias, Pop up, Study by Janak, Abhas etc.
Debunking the Myths
Ishneet comments, “In the jewelry industry, we have heard all the rumours and myths about diamonds, gemstones, and gold. So it is really no surprise that over time, it is hard to know what is true or not about jewelry.” Ishneet says she would like to debunk the top five myths.
#Myth: Sapphires are Only Blue: Blue sapphires are very common and most popular due to celebrities and royalty. The colour blue also is favoured by the majority of people. Sapphires actually can be found in every rainbow of colour except red. You may not realize that sapphires and rubies are in the same gemstone family called Corundum.
Therefore, red corundum is called ruby and all the other colours are named sapphire. The rarest sapphire is a genuine Padparadscha sapphire that naturally showcases striking orange, peach, and pink colours.
#Myth: Silver Turns your Skin Green: Costume jewelry is made from brass and copper to keep the overall cost low. These metals can be plated with gold or silver colour to change their appearance. As the jewelry is worn, the plating will wear off, and the brass or copper will show through. These metals oxidize, leaving a green residue on your skin when you sweat or wash your hands.
To prevent the green colouring, use clear nail polish to paint the inside of your ring to give a protective coating. Your jewelry can also be replated for around $55-65.
#Myth: Your Hands are the Same Size: Each finger and each hand will have completely different ring sizes. Your dominant hand will be slightly larger due to your muscles being used more. Usually, your left hand compared to your right hand is about ½ to ¾ size difference.
#Myth: Gold can be Mined in Many Colors: All have seen gold in colours of white, yellow, rose, and green, but the only true colour of gold is yellow. To create the rainbow of colours, other metals called alloys are mixed into the casting. For example, silver-coloured metals like platinum, palladium and magnesium create white gold. Copper alloy creates rose or pink gold, while silver creates green gold. The two-toned jewelry is when a piece of jewelry has two colours of gold in the design.
#Myth: Diamonds are Indestructible: Many people are known for wearing their wedding rings when they garden, exercise, or do household chores. They are then shocked to see their diamonds have been scratched or chipped.
These dazzling gems are the hardest stones on the Mohs Hardness Scale, scoring 10 out of 10. This chart grades gemstones on their scratch resistance and durability. A diamond can only be scratched or cut by another diamond. This is why you should never store your jewelry together in one baggie.
A diamond is very durable, yet it can chip or crack due to the structure of the diamond. Each diamond has ‘cleavage planes’; if a diamond is hit just right or dropped at the right angle, the pressure can cause that cleavage plane to crack.
“To help save diamonds, I recommend that your fine jewelry should be the first thing you take off when you get home and the last thing you put on before leaving out the door,” suggests Ishneet.
Bringing Out the Celeb in Each Client
AMBROSIA is a celebrity brand. Each clientele is a celeb for Ishneet and the team. They aim to beautify the personality of a woman in their own style by customizing their outfits, providing glamour with grace. Each dress is made by women for a woman with a personal touch of love and respect.
Ishneet adds that their Niche lies in diamonds and Polki. They believe in transparency. They thoroughly educate their clients about the solitaires. They explain to them in depth about what are the different parameters.
In couture, their clients love their finesse, designs, silhouette, and beautiful embroideries. They customize for all occasions. From Mrs India to Cocktail Bride. From sequence beach wear to Haldi outfits. “Our versatility makes us unique,” believes Ishneet.
Heavenly Luxury Affordable to All
Today, AMBROSIA is synonymous with affordable luxury. Ishneet says they believe in the appropriate use of social handles, Public relations, attractive marketing, and constant visibility on varied platforms.
As an experienced professional, Ishneet would suggest to all aspiring entrepreneurs to always pursue what they love and what they believe in. “Have an attitude of a lion. He is neither the tallest nor the strongest animal. But still called the king of the Jungle. You may not always be doing your best, but what will matter is your attitude. So pursue your passion. It’s important to lead a life where you desire more,” says Ishneet.
