When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it is just a matter of time until customers find their way to them.
While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers.
Think of digital marketing as a way to make yourself accessible to the people you are trying to target. The reach of your business can reach well beyond your locality, and scalability becomes a reality. The beauty of digital marketing is that it allows you to engage with prospects. You can get to know them and their pain points to provide a solution. On social media or through a blog, you can start a conversation or run a survey to gain insights. Pay attention to any comments or survey responses. By interacting with people online, you can start to get to know what they are looking for.
The increasing use of mobiles and wearable devices is leading to a transformation in marketing. One of the challenges brands faces is effectively connecting with the audience through all these devices in real-time and generating relevant and result-oriented marketing campaigns. New technologies and techniques enormously impact digital marketing.
With a vision to bring marketing and technology together, Roshan Porwal, established InnoThoughts, A Leading Digital Marketing Company in Pune that provides Digital Marketing Services Like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimization (SMO), Content Marketing, Influencer Marketing, Pay Per Click (PPC), Content Automation, E-Commerce Marketing, E-Mail Marketing, E-Books, Optical Disks And Games, And Any Other Form Of Digital Media.
Under the leadership of Roshan Porwal, Founder, InnoThoughts’ objective is to pursue excellence in everything it does.
A Success Story
Roshan Porwal has 15+ years of experience in Martech. He is an external data-driven person and has helped organizations like Persistent Systems, Microsoft, and Wells Fargo bank with his services in data analytics. In the future, to help his brothers’ healthcare brand – Healing Hands Clinic, post understanding the challenges they faced with marketing companies, he found a gap between marketing and technology.
Ten years ago, this is what motivated Roshan to Start InnoThoughts with a vision to bring marketing and technology together. This is why the organization is known for its technicalities and is consistently hailed for the astonishing growth on SEO and all digital marketing fronts.
With the Bequest
Innothoughts believe in creating significant brand experiences through a uniquely collaborative approach and a solid commitment to innovations from SEO, Growth hack Strategies, and innovative solutions. Its core strengths are Domain-specific expertise, Marketing Technology, Digital Business Executions, ORM and IT-enabled services.
Innothoughts is a one-stop store for all your Digital Marketing and brand-related requirements. In the pool of several agencies, it is a flock of experts who know how to create a brand identity that resonates best with your clients.
Innothoughts is a pool of creative minds, designers, storytellers, strategists and technology developers. It has always been ahead of the curve by adapting to new technologies early on. We adapted to AMP in 2015-16, when it was reasonably new in the industry.
This foresight helped the organization and its clients grow exponentially. Going further, Innothoughts experienced a lot of trends which is why its clients are ranking above-funded competitions and aggregator clients.
“We love what we create,” from marketing campaigns and websites to web and mobile applications in a process-driven methodology with a perspective to achieve the most compelling solution. InnoThoughts has enabled companies—from start-ups and mid-market—to deploy integrated, multi-channel Marketing+Tech programs that deliver unprecedented results.
Encompassing Mission with a Vision
The mission of Innothoughts is to create a unique brand name and offer the best branding services to its clients. The firm stands for excellence in strategy, design and development. Whether it’s a new brand identity, advertising campaign, or interactive system, our process-driven team analysis every project with a perspective to achieve the most compelling solution. The primary objective of Innothoughts is to be a leading Advertising Agency in Pune, India.
Innothoughts connect the dots between strategy, marketing, technology, systems and your Operational Performance, enabling the ability to create real, breakthrough value and reduce the friction impeding your growth.
Evolving Around the Emerging Technologies
AI and ML shall help in curbing the sales efforts by 50% by engaging the user directly with the content they are looking for. This increases the session duration leading to an increase in trust in the Google bots to rank higher based on the retention matrix.
Overcoming the Adversities
The current challenge is with the enormous Google ads that are being pushed on the platforms, which makes SEO a thought for many clients. However, we believe SEO performs and will continue to perform.
Pearls of Wisdom
As an advice for the budding aspirants willing to venture into the digital marketing sector, Roshan shared, “Thinking from the user’s perspective is the most crucial. Rest all algorithm comes second. The easier it is for the user to find their answers, the more you would increase your chances of ranking higher. Use content, tech, new UI and UX and more to give a seamless experience to the users. Most importantly, avoid black hat SEO.”
Embracing the Future Roadmap
Sharing his opinions on the future plans, Roshan expressed, “We plan to implement the MATRIX form of working to improve operations with the help of tools further. We treat your business like ours. We are proud not to be process-oriented but customer-oriented. We want to deliver and do what we would suggest to our businesses and family members.”
“We also plan to Accelerate Execution 5X Faster Across Services Marketing+Tech Combined to Generate 3X More ROI on Marketing Spends,” he concluded.
