How an exceptional leader’s brain envisions and creates an admirable company out of their mind’s ideas, thinking, imaginations, and dreams, is a fascinating saga in itself. Rohan Bansal, the dynamic Director of Rays Financial, exemplifies this phenomenon with a unique blend of visionary thinking and a deep-seated commitment to client empowerment.
Rohan challenges the traditional perception of finance as an exclusive domain of experts. He possesses a unique ability to translate difficult financial terminologies into clear, concise, and relatable narratives, empowering clients to make informed financial decisions with confidence.
Instead of intimidating clients with technicalities, Rohan fosters a culture of understanding and empowers individuals to take control of their financial futures. He recognizes that financial literacy shouldn’t be a privilege reserved for a select few. With a genuine passion for numbers and an unwavering commitment to personalized solutions, Rohan has built Rays Financial into a reputable firm that prioritizes client-centricity and excellence.
Rohan’s approach transcends the mere conventional role of a Director. As a trusted guide, he helps clients with clarity, compassion, and empathy so that they can walk through the complexities of the financial landscape. He builds strong, long-term relationships with his clients, fostering trust and understanding based on transparency, mutual respect, and a deep commitment to their financial well-being.
Armed with extensive industry knowledge and a deep understanding of client needs, Rohan has established Rays Financial as a beacon of excellence in the financial services sector. His ability to bridge the gap between complex financial concepts and easily understandable narratives has earned him the admiration and trust of his clients.
In the world of finance, Rohan’s leadership exemplifies the power of human connection. He demonstrates that successful businesses are not solely defined by profits but by their ability to empower individuals and make a positive impact on their lives.
In an exclusive interview with Insights Success India, we witnessed his visionary approach, coupled with his compassionate and client-centric philosophy, redefining the very essence of financial advisory, transforming it from a transactional experience to a truly empowering and fulfilling journey for his clients.
How? Let’s find out.
Rohan sir, as an influential leader behind Rays Financial, could you take us back to the beginning of your journey? What motivated you to step into this dynamic ecosystem?
As a business leader, I started my company to spend my hard-earned savings on a popular idea. I was interested in finding the time to increase my technological bent, so I started coding. However, my skills were inadequate for coding, yet I continued to learn and ended up discovering the world of brainwriting, which is even more interesting than coding.
Rays Financial has emerged as one of India’s admirable companies. Could you share the guiding philosophy that has propelled your organization’s success?
My organization is most successful in trading and financial services, for which I have spent more than 15 years learning the techniques of trading Practically as well as academically. My expertise in practical experiments has resulted in the successful execution of the architecture of Data-Driven Strategies, and I am completely taken over by my practical and theoretical world of trading in Financial Markets. My philosophy lies in making only creativity work for you and not anything mathematical. My entire design of coding also follows a similar philosophy.
The business landscape is continually evolving. Please brief our audience about your USPs and how you are currently positioned as one of the best Fintech solution providers.
My USP is my communication skills with the user base since the products and services I offer are extremely curative. We feel that the business is not any different from what the user has to understand and that communication is the most talked about in any business, so feeling the user and communicating the services to the user is the most important step in our business.
Your inspiring leadership style is often recognized as a driving force behind Rays Financial’s achievements. Could you shed light on your approach to leadership and team building within the organization?
My leadership dates back to 2013 when I was the youngest advisor on a panel to advise on the aftermath of the crash in 2009. Since then, I have had numerous incidents of coveted positions across the globe that have worked out for me and my organization at all times; Team Building and Leadership are the most influential verticals in organizational success. My company doesn’t believe in making people work for you. My company is mostly focused on getting things done. It should be the centre of attraction in any way. Team Building is not the solution for my organizational progress; it is Hiring the best talent and, even more importantly, retaining the best talent. Team Building is more inclined towards training in my company.
The essence of modern businesses lies in innovation, disruptions, and enhancing the end-user experience. How does your company strike a balance between operational efficiency and customer satisfaction?
Digitization is the most often used disruption in my businesses, be it Tech, Financial Markets, or any other. Major tech disruption is problematic. However, it bridges operational efficiency and also helps increase customer satisfaction at all levels. However, disruption in tech is yet to come. In the next 10 years, we can assume that Sitting Down work culture is to be abandoned and working broadly in any mobilized state of mind would be the next big thing; many of us have already faced health problems due to this disruption. We will see a drastic change in our lifestyle, and that is the solution we resolve to seek with our next company.
Digitalization and technological advancements are crucial aspects of the modern company ecosystem. How does Rays Financial integrate these principles into its core functioning and contribute to a technovative future?
You see, technological prowess is a budget-heavy disruption in an organization. My company focuses on solving that problem for other companies, so we try to make these services available to others. We should not be facing such challenges; we should be creating better solutions for these problems, and that is what we do best: creating more successful technology than the rest of the players in the market.
Rays Financial has achieved remarkable success. Could you highlight a transformative project or initiative that showcases your company’s commitment to excellence and innovation?
Not particularly. Many projects in innovation. Yet, we can summarize an initiative that was concluded after a yearlong research with Reuters. We tried to make an algorithm that could successfully automate global macro news and seasonality on its own, and it was created for five years initially, but now that is successfully running in its tenth year, which was also my biggest spend in innovation, and it was extremely hard at an organizational level to make that possible. We are completing the next project initiation on the successful implementation of the last automation initiative, and we require an agile software to execute that; we are going to different companies to find a better platform for its development.
CSR is more than a buzzword in the fintech sector. How do you contribute in this regard?
My company involves itself in social work at different levels. We are committed to making it as easy as possible for blind children to have equal social rights.
We are committed to Blind School Delhi at all levels of the organization, and our language, D Dashed, is for the Blind in the social domain because they cannot access technology at any cost. We have to ensure that in our workforce as well. We want to accommodate all sorts of people who bring creativity to the table. That is the top priority in my workforce strategy.
The COVID-19 pandemic has reshaped industries globally. How has Rays Financial navigated these unprecedented times and adapted its strategies to ensure business continuity?
Since prediction is the primary function of any stock broking company, our research team predicted a healthcare pandemic even before it occurred. We strategically had expansion lined up during the lockdown. We travelled to our preferred geography beforehand and made most arrangements, and during the lockdown, we just had to capitalize on our infrastructure. These kinds of plans are the most crucial for any startup’s success. We were not finding any clients during or after the lockdown since most of the expansion was done beforehand, and luckily, during COVID-19, we had the freedom to make every strategy previously implemented work out for us.
Businesses are a way for the Indian industry to pace up its entrepreneurial potential and capacity. What would be your advice to other budding entrepreneurs who aspire to venture into the company space?
Breathing space at the incubation is the most forgotten step that most startup owners forget to take. The startup idea is experimental, and the design is the implementation, yet both these things need their own breathing space. We have to make sure that both the startup idea and the owner get their breathing space to rework. We should not assume that both these steps executed will result in success; 99.9% of startups with a great idea and great minds do not succeed if they don’t sit back and relax on their accomplishments. We assume these two in each entrepreneur and make it impossible to exert any pressure on anyone in any situation.
Looking to the future, what is your vision for Rays Financial? How do you wish making a significant impact on India’s business landscape?
My vision is to make global regulations be bent in India’s favour; we have seen China on the brink of being manipulated by regulations from different geographies, and such regulations are also affecting India; we envision that bilaterally, India is the most favoured destination for business and leisure, it should be the most popular place to build a company and future of any industry should be driven domestically. We will make sure that all our designs and models are incubated in India and suited for Indians first and then make a global impact.
For further assistance, please call Rohan at 9811786889 or email rohan.bansal@raysfinancial.com.
