The growing need in the market for the companies to showcase competency in the digital world today, and this has given the digital marketing agencies immense various opportunities to offer various digital and traditional marketing services.
INCITE is acting as a CMO for growing B2B brands. They offer everything under the marketing umbrella, right from strategy to execution and elevating for the best results. They are a horse of a different breed altogether. This Bengaluru and New York based company don’t label itself as a run of the mill digital marketing agency, but prides itself on taking a strategic 360° marketing approach that is uniquely crafted for each client. They provide Marketing Consulting, Website Development, Email Marketing, Search Marketing, Mobile Marketing, Social Media Marketing and all collateral support for their clients.
INCITE’s main flagship service is consulting and they have a panel of experts with vast experience in their respected domains. They go deep in the brand to recognize the business (SWOT) and come back with ago-to-market strategy with a specific goal for a period of 3 months or 6 months.
A Witty Filly of INCITE
CEO of INCITE, Sowmya Nanjundaiah nurtures the company by intermingling with their clients and helps them inmanaging their businesses in the digital economy. Since 2010, Sowmya has propelled the firm’s evolution from a small startup into a full-service interactive agency effective out of the United States,Europe and India.
Sowmya as an MBA degree from the prestigious University of Massachusetts.While in America, she was responsible for corporate fundraising for the United Way in Massachusetts, helping America’s largest non-profit organization to raise funds for its numerous out reach programs. On her return to India, Sowmya joined hands with a part of the founding team of Nirvana, a Bangalore-based BPO that serves global clients.
During the course of Nirvana’s formative years, she was immersed in outlining the Strategic Vision and building several vital parts of the organization including the Product Development and the Sales team. As the Head of the New York office, she was responsible for Nirvana’s development in the North American market. Sowmya then returned to India to co-found a successful wine company, Naka Wines.As the CEO of Naka Wines, she was responsible for launching the brand all across Karnataka and the USA.
At a personal level, Sowmya represents an unending thirst for knowledge,a unique level of energy & commitment and a natural gift for relationship building & connecting with people. She is an extremely avid reader of classical literature and has a passion for traveling, discovering new music and of course, wine!
Quality of Services with Distinctive serving Style
At present, INCITE has transformed themselves into a full-fledged company that avowals a unique innovation centric culture, distinct visual identity and the go to place for the best talent in the world of strategic marketing. Their story is inimitable, the trajectory they are on is striking and the list of clients is rising.
They are the experts in Marketing and have the knowledge of communicating with clients in marketing language and they understand the business of the brands and suggest the marketing approach. Other players are experts in Digital Marketing; they know the language of Digital Marketing. That’s why INCITE is known as CMO’s office.INCITE serves following solutions with greater marketing insights.
MarketingStrategy
INCITEprovides a unique blend of research that straddles both digital andtraditional ways, to help brands get a clearer line of sight towardstheir goal.
- Market Opportunity Assessment
- Value Proposition Definition
- Personality Segmentation
- Competitor Audit
- Best Practices Analysis
- Digital Platform Strategy
- Content & Visual Strategy
SearchMarketing
INCITEisolates and provides following research for their clients so thatthey can directly reach to the consumers.
- Planning/Competitive research
- Keyword generation
- Ad copywriting
- Ad Creation & Optimization
- Click path analysis
- Remarketing / Retargeting
- Analytics and Reporting
ContentMarketing
Theycreateand implement ideas that connect, create, and fuel conversationsonline and help brands embrace an agile, test-and-learn approach tocontent marketing, using customer insight to shape remarkable,content-powered digital experiences.
- Integrated Campaigns
- Pay-per-click Management
- E-mail Campaigns
- Social Media Management
- Click path analysis
- Remarketing / Retargeting
- Analytics and Reporting
SocialMedia Marketing
Theirapproachis social media not just as a standalone channel, but in the contextof the larger marketing portfolio, touches all the points ofmarketing and drives the depth and longevity of valuable customerrelationships.
- Social Strategy
- Content Strategy
- Creative Execution
- Social Media Campaigns & Promotions
- Influencer Outreach
- Social Listening & Analytics
EmailMarketing
Theemailmarketing services is to createhigh impact campaigns that generatesales and keep their clients coming back time and again.
- Email Strategy
- Email Creation
- Campaign Creation and Setup
- List Management and Hygiene
- List Growth and Lead Nurturing
- Mailing Setup and Deployment
- Custom Reporting
WebsiteDesign & Development
INCITEhelps clients by enhancing their websites using these resourcefulsolutions
- Persona Definition
- Information Architecture
- Visual Web Design
- Content Development
- HTML5 Website Development
- Responsive / Mobile Experiences
- Content Management Systems
- E-commerce Platforms
PresentationDesign
Theirdata visualization, custom graphics & illustration and impressiveanimation techniques ensure that every slide is visually arrestingand conveys their client’s message in a format so that audiencecan immediately understand it.
- Storyboarding & Messaging
- Structuring
- Content Simplification
- Data Visualization
- Editable Presentation Design
- Animation & Interactivity
Future Journey towards Goals
The end-to-end solution and diverse skill sets of INCITE is furnishing their clients with a partner who can think, do and measure. INCITE teams are improving their skills of content creation, user experience design and data driven analytics, which will help to enable their clients in making business decisions in real time.The world of marketing is fluctuating continually, and INCITE is not only keeping up themselves, but they are also progressively staying one step ahead in an ever-changing technological market.
